---
title: "Paddleboard brands: Which brands are most popular in search?"
description: "Compare the paddleboard brands people buy. Share of Search among BOTE, Bluefin, Isle of Paradise, Red Paddle Co and iRocker, the paddleboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/paddleboard-brands"
publisher: "Brandwave"
---

# Paddleboard brands: Which brands are most popular in search?

Compare the paddleboard brands people buy. Share of Search among BOTE, Bluefin, Isle of Paradise, Red Paddle Co and iRocker, the paddleboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paddleboard brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BOTE, 67.7%

## Which brand is most popular in search among paddleboard brands worldwide?

- In August 2026, BOTE was the most searched among paddleboard brands worldwide, with an estimated 201K branded searches and 67.7% estimated Share of Search within this set.
- Bluefin is in 2nd place, 42.8 percentage points behind at 24.9% Share of Search.
- Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide decreased from 71.8% to 67.7%.
- Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide increased from 21.6% to 24.9%.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among paddleboard brands worldwide decreased from 5.3% to 4.1%.
- Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.8%.
- Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.5%.
- Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide peaked at 71.8% in October 2025 and was lowest at 64.9% in January 2026.
- Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide peaked at 29.2% in January 2026 and was lowest at 20.8% in June 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among paddleboard brands worldwide peaked at 7.3% in April 2026 and was lowest at 4% in July 2026.
- Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
- Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
- Across the 11 months ending August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
- Across the 11 months ending August 2026, iRocker fell from 4th to 5th among paddleboard brands worldwide.

## Compare search popularity between leading brands

- [BOTE vs Bluefin: compare search popularity](/demand/global-en/compare/bluefin-vs-bote): 67.7% against 24.9% Share of Search.
- [BOTE vs Isle of Paradise: compare search popularity](/demand/global-en/compare/bote-vs-isle-of-paradise): 67.7% against 4.1% Share of Search.
- [Bluefin vs Isle of Paradise: compare search popularity](/demand/global-en/compare/bluefin-vs-isle-of-paradise): 24.9% against 4.1% Share of Search.

## How did search popularity change for paddleboard brands worldwide in August 2026?

- In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.
- In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.
- In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
- Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BOTE | 67.7% | 201K | 0.0% | BOTE |
| 2 | Bluefin | 24.9% | 74K | 0.0% | Bluefin |
| 3 | Isle of Paradise | 4.1% | 12.1K | 0.0% | Isle of Paradise |
| 4 | Red Paddle Co | 1.8% | 5.4K | -18.2% | Red Paddle Co |
| 5 | iRocker | 1.5% | 4.4K | -33.3% | iRocker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BOTE | 201K | 71.8% | 1 |
| Oct 2025 | Bluefin | 60.5K | 21.6% | 2 |
| Oct 2025 | Isle of Paradise | 14.8K | 5.3% | 3 |
| Oct 2025 | iRocker | 1.9K | 0.68% | 4 |
| Oct 2025 | Red Paddle Co | 1.9K | 0.68% | 5 |
| Nov 2025 | BOTE | 165K | 70.8% | 1 |
| Nov 2025 | Bluefin | 49.5K | 21.2% | 2 |
| Nov 2025 | Isle of Paradise | 14.8K | 6.3% | 3 |
| Nov 2025 | iRocker | 1.9K | 0.82% | 4 |
| Nov 2025 | Red Paddle Co | 1.9K | 0.82% | 5 |
| Dec 2025 | BOTE | 165K | 67.7% | 1 |
| Dec 2025 | Bluefin | 60.5K | 24.8% | 2 |
| Dec 2025 | Isle of Paradise | 14.8K | 6.1% | 3 |
| Dec 2025 | iRocker | 1.9K | 0.78% | 4 |
| Dec 2025 | Red Paddle Co | 1.6K | 0.66% | 5 |
| Jan 2026 | BOTE | 201K | 64.9% | 1 |
| Jan 2026 | Bluefin | 90.5K | 29.2% | 2 |
| Jan 2026 | Isle of Paradise | 14.8K | 4.8% | 3 |
| Jan 2026 | iRocker | 1.6K | 0.52% | 4 |
| Jan 2026 | Red Paddle Co | 1.6K | 0.52% | 5 |
| Feb 2026 | BOTE | 165K | 71% | 1 |
| Feb 2026 | Bluefin | 49.5K | 21.3% | 2 |
| Feb 2026 | Isle of Paradise | 14.8K | 6.4% | 3 |
| Feb 2026 | Red Paddle Co | 1.9K | 0.82% | 4 |
| Feb 2026 | iRocker | 1.3K | 0.56% | 5 |
| Mar 2026 | BOTE | 201K | 70.8% | 1 |
| Mar 2026 | Bluefin | 60.5K | 21.3% | 2 |
| Mar 2026 | Isle of Paradise | 18.1K | 6.4% | 3 |
| Mar 2026 | Red Paddle Co | 2.4K | 0.85% | 4 |
| Mar 2026 | iRocker | 1.9K | 0.67% | 5 |
| Apr 2026 | BOTE | 165K | 66.2% | 1 |
| Apr 2026 | Bluefin | 60.5K | 24.3% | 2 |
| Apr 2026 | Isle of Paradise | 18.1K | 7.3% | 3 |
| Apr 2026 | iRocker | 2.9K | 1.2% | 4 |
| Apr 2026 | Red Paddle Co | 2.9K | 1.2% | 5 |
| May 2026 | BOTE | 201K | 69.7% | 1 |
| May 2026 | Bluefin | 60.5K | 21% | 2 |
| May 2026 | Isle of Paradise | 18.1K | 6.3% | 3 |
| May 2026 | iRocker | 4.4K | 1.5% | 4 |
| May 2026 | Red Paddle Co | 4.4K | 1.5% | 5 |
| Jun 2026 | BOTE | 201K | 69.2% | 1 |
| Jun 2026 | Bluefin | 60.5K | 20.8% | 2 |
| Jun 2026 | Isle of Paradise | 18.1K | 6.2% | 3 |
| Jun 2026 | iRocker | 5.4K | 1.9% | 4 |
| Jun 2026 | Red Paddle Co | 5.4K | 1.9% | 5 |
| Jul 2026 | BOTE | 201K | 66.9% | 1 |
| Jul 2026 | Bluefin | 74K | 24.6% | 2 |
| Jul 2026 | Isle of Paradise | 12.1K | 4% | 3 |
| Jul 2026 | iRocker | 6.6K | 2.2% | 4 |
| Jul 2026 | Red Paddle Co | 6.6K | 2.2% | 5 |
| Aug 2026 | BOTE | 201K | 67.7% | 1 |
| Aug 2026 | Bluefin | 74K | 24.9% | 2 |
| Aug 2026 | Isle of Paradise | 12.1K | 4.1% | 3 |
| Aug 2026 | Red Paddle Co | 5.4K | 1.8% | 4 |
| Aug 2026 | iRocker | 4.4K | 1.5% | 5 |
| Sep 2026 | Bluefin | — | — | — |
| Sep 2026 | BOTE | — | — | — |
| Sep 2026 | iRocker | — | — | — |
| Sep 2026 | Isle of Paradise | — | — | — |
| Sep 2026 | Red Paddle Co | — | — | — |

## What is being compared

- **Bluefin**: Measured on the search term “bluefin”.
- **BOTE**: Measured on the search term “bote”.
- **iRocker**: Measured on the search term “irocker”.
- **Isle of Paradise**: Measured on the search term “isle of paradise”.
- **Red Paddle Co**: Measured on the search term “red paddle”.

- [Bluefin](/demand/global-en/brands/bluefin)
- [BOTE](/demand/global-en/brands/bote)
- [iRocker](/demand/global-en/brands/irocker)
- [Isle of Paradise](/demand/global-en/brands/isle-of-paradise)
- [Red Paddle Co](/demand/global-en/brands/red-paddle-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paddleboard brands worldwide?

In August 2026, BOTE was the most searched among paddleboard brands worldwide, with an estimated 201K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Paddleboard brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/paddleboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paddleboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.