---
title: "Overlocker brands: Which brands are most popular in search?"
description: "Compare the overlocker brands people buy. Share of Search among Brother, Janome, Bernina, Elna and Singer, the overlocker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/overlocker-brands"
publisher: "Brandwave"
---

# Overlocker brands: Which brands are most popular in search?

Compare the overlocker brands people buy. Share of Search among Brother, Janome, Bernina, Elna and Singer, the overlocker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Overlocker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brother, 57.1%

## Which brand is most popular in search among overlocker brands worldwide?

- In August 2026, Brother was the most searched among overlocker brands worldwide, with an estimated 220K branded searches and 57.1% estimated Share of Search within this set.
- Janome is in 2nd place, 37.8 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among overlocker brands worldwide increased from 51.8% to 57.1%.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among overlocker brands worldwide decreased from 20.2% to 19.2%.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among overlocker brands worldwide decreased from 16.5% to 12.9%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among overlocker brands worldwide peaked at 57.8% in July 2026 and was lowest at 51.8% in October 2025.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among overlocker brands worldwide peaked at 22.3% in June 2026 and was lowest at 18.7% in January 2026.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among overlocker brands worldwide peaked at 17.2% in February 2026 and was lowest at 12.2% in June 2026.
- Across the 11 months ending August 2026, Elna’s estimated Share of Search among overlocker brands worldwide peaked at 7.9% in March 2026 and was lowest at 5.6% in January 2026.
- Across the 11 months ending August 2026, Elna and Singer held steady: their estimated Share of Search among overlocker brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brother vs Janome: compare search popularity](/demand/global-en/compare/brother-vs-janome): 57.1% against 19.2% Share of Search.
- [Brother vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-brother): 57.1% against 12.9% Share of Search.
- [Brother vs Elna: compare search popularity](/demand/global-en/compare/brother-vs-elna): 57.1% against 7% Share of Search.
- [Brother vs Singer: compare search popularity](/demand/global-en/compare/brother-vs-singer): 57.1% against 3.8% Share of Search.
- [Janome vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-janome): 19.2% against 12.9% Share of Search.
- [Janome vs Elna: compare search popularity](/demand/global-en/compare/elna-vs-janome): 19.2% against 7% Share of Search.
- [Janome vs Singer: compare search popularity](/demand/global-en/compare/janome-vs-singer): 19.2% against 3.8% Share of Search.
- [Bernina vs Elna: compare search popularity](/demand/global-en/compare/bernina-vs-elna): 12.9% against 7% Share of Search.
- [Bernina vs Singer: compare search popularity](/demand/global-en/compare/bernina-vs-singer): 12.9% against 3.8% Share of Search.
- [Elna vs Singer: compare search popularity](/demand/global-en/compare/elna-vs-singer): 7% against 3.8% Share of Search.

## How did search popularity change for overlocker brands worldwide in August 2026?

- In August 2026, Elna gained estimated Share of Search among overlocker brands worldwide, from 5.8% to 7%.
- In August 2026, Brother lost estimated Share of Search among overlocker brands worldwide, from 57.8% to 57.1%.
- Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brother | 57.1% | 220K | 0.0% | Brother |
| 2 | Janome | 19.2% | 74K | 0.0% | Janome |
| 3 | Bernina | 12.9% | 49.5K | 0.0% | Bernina |
| 4 | Elna | 7% | 27.1K | +22.1% | Elna |
| 5 | Singer | 3.8% | 14.8K | 0.0% | Singer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brother | 190K | 51.8% | 1 |
| Oct 2025 | Janome | 74K | 20.2% | 2 |
| Oct 2025 | Bernina | 60.5K | 16.5% | 3 |
| Oct 2025 | Elna | 27.1K | 7.4% | 4 |
| Oct 2025 | Singer | 14.8K | 4% | 5 |
| Nov 2025 | Brother | 187K | 51.8% | 1 |
| Nov 2025 | Janome | 74K | 20.5% | 2 |
| Nov 2025 | Bernina | 60.5K | 16.8% | 3 |
| Nov 2025 | Elna | 27.1K | 7.5% | 4 |
| Nov 2025 | Singer | 12.1K | 3.4% | 5 |
| Dec 2025 | Brother | 187K | 51.8% | 1 |
| Dec 2025 | Janome | 74K | 20.5% | 2 |
| Dec 2025 | Bernina | 60.5K | 16.8% | 3 |
| Dec 2025 | Elna | 27.1K | 7.5% | 4 |
| Dec 2025 | Singer | 12.1K | 3.4% | 5 |
| Jan 2026 | Brother | 228K | 57.4% | 1 |
| Jan 2026 | Janome | 74K | 18.7% | 2 |
| Jan 2026 | Bernina | 60.5K | 15.3% | 3 |
| Jan 2026 | Elna | 22.2K | 5.6% | 4 |
| Jan 2026 | Singer | 12.1K | 3.1% | 5 |
| Feb 2026 | Brother | 184K | 52.1% | 1 |
| Feb 2026 | Janome | 74K | 21% | 2 |
| Feb 2026 | Bernina | 60.5K | 17.2% | 3 |
| Feb 2026 | Elna | 22.2K | 6.3% | 4 |
| Feb 2026 | Singer | 12.1K | 3.4% | 5 |
| Mar 2026 | Brother | 182K | 52.7% | 1 |
| Mar 2026 | Janome | 74K | 21.5% | 2 |
| Mar 2026 | Bernina | 49.5K | 14.4% | 3 |
| Mar 2026 | Elna | 27.1K | 7.9% | 4 |
| Mar 2026 | Singer | 12.1K | 3.5% | 5 |
| Apr 2026 | Brother | 184K | 53.8% | 1 |
| Apr 2026 | Janome | 74K | 21.7% | 2 |
| Apr 2026 | Bernina | 49.5K | 14.5% | 3 |
| Apr 2026 | Elna | 22.2K | 6.5% | 4 |
| Apr 2026 | Singer | 12.1K | 3.5% | 5 |
| May 2026 | Brother | 184K | 53% | 1 |
| May 2026 | Janome | 74K | 21.4% | 2 |
| May 2026 | Bernina | 49.5K | 14.3% | 3 |
| May 2026 | Elna | 27.1K | 7.8% | 4 |
| May 2026 | Singer | 12.1K | 3.5% | 5 |
| Jun 2026 | Brother | 184K | 55.2% | 1 |
| Jun 2026 | Janome | 74K | 22.3% | 2 |
| Jun 2026 | Bernina | 40.5K | 12.2% | 3 |
| Jun 2026 | Elna | 22.2K | 6.7% | 4 |
| Jun 2026 | Singer | 12.1K | 3.6% | 5 |
| Jul 2026 | Brother | 220K | 57.8% | 1 |
| Jul 2026 | Janome | 74K | 19.5% | 2 |
| Jul 2026 | Bernina | 49.5K | 13% | 3 |
| Jul 2026 | Elna | 22.2K | 5.8% | 4 |
| Jul 2026 | Singer | 14.8K | 3.9% | 5 |
| Aug 2026 | Brother | 220K | 57.1% | 1 |
| Aug 2026 | Janome | 74K | 19.2% | 2 |
| Aug 2026 | Bernina | 49.5K | 12.9% | 3 |
| Aug 2026 | Elna | 27.1K | 7% | 4 |
| Aug 2026 | Singer | 14.8K | 3.8% | 5 |
| Sep 2026 | Bernina | — | — | — |
| Sep 2026 | Brother | — | — | — |
| Sep 2026 | Elna | — | — | — |
| Sep 2026 | Janome | — | — | — |
| Sep 2026 | Singer | — | — | — |

## What is being compared

- **Bernina**: Measured on the search term “bernina”.
- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Elna**: Measured on the search term “elna”.
- **Janome**: Measured on the search term “janome”.
- **Singer**: Measured on the search term “singer machine”.

- [Bernina](/demand/global-en/brands/bernina)
- [Brother](/demand/global-en/brands/brother)
- [Elna](/demand/global-en/brands/elna)
- [Janome](/demand/global-en/brands/janome)
- [Singer](/demand/global-en/brands/singer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among overlocker brands worldwide?

In August 2026, Brother was the most searched among overlocker brands worldwide, with an estimated 220K branded searches and 57.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Overlocker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/overlocker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/overlocker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.