---
title: "Over-ear headphone brands: Which brands are most popular in search?"
description: "Compare brands that offer over-ear headphones. Share of Search among Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic and Sennheiser, the over-ear headphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/over-ear-headphone-brands"
publisher: "Brandwave"
---

# Over-ear headphone brands: Which brands are most popular in search?

Compare brands that offer over-ear headphones. Share of Search among Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic and Sennheiser, the over-ear headphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Over-ear headphone brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bose, 59.8%

## Which brand is most popular in search among over-ear headphone brands worldwide?

- In August 2026, Bose was the most searched among over-ear headphone brands worldwide, with an estimated 1.1M branded searches and 59.8% estimated Share of Search within this set.
- Audio-Technica is in 2nd place, 44 percentage points behind at 15.8% Share of Search.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide increased from 55.4% to 59.8%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide decreased from 17.4% to 15.8%.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide decreased from 11.3% to 10.5%.
- Across the 11 months ending August 2026, Beyerdynamic’s estimated Share of Search among over-ear headphone brands worldwide decreased from 9.5% to 8.4%.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide decreased from 6.3% to 5.6%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide peaked at 61.7% in December 2025 and was lowest at 51.6% in January 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide peaked at 20.5% in January 2026 and was lowest at 14.7% in November 2025.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide peaked at 13.2% in June 2026 and was lowest at 9.5% in November 2025.
- Across the 11 months ending August 2026, Beyerdynamic’s estimated Share of Search among over-ear headphone brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide peaked at 7.2% in March 2026 and was lowest at 4.6% in December 2025.

## Compare search popularity between leading brands

- [Bose vs Audio-Technica: compare search popularity](/demand/global-en/compare/audio-technica-vs-bose): 59.8% against 15.8% Share of Search.
- [Bose vs Bowers & Wilkins: compare search popularity](/demand/global-en/compare/bose-vs-bowers-wilkins): 59.8% against 10.5% Share of Search.
- [Bose vs Beyerdynamic: compare search popularity](/demand/global-en/compare/beyerdynamic-vs-bose): 59.8% against 8.4% Share of Search.
- [Bose vs Sennheiser: compare search popularity](/demand/global-en/compare/bose-vs-sennheiser): 59.8% against 5.6% Share of Search.
- [Audio-Technica vs Bowers & Wilkins: compare search popularity](/demand/global-en/compare/audio-technica-vs-bowers-wilkins): 15.8% against 10.5% Share of Search.
- [Audio-Technica vs Beyerdynamic: compare search popularity](/demand/global-en/compare/audio-technica-vs-beyerdynamic): 15.8% against 8.4% Share of Search.
- [Audio-Technica vs Sennheiser: compare search popularity](/demand/global-en/compare/audio-technica-vs-sennheiser): 15.8% against 5.6% Share of Search.
- [Bowers & Wilkins vs Beyerdynamic: compare search popularity](/demand/global-en/compare/beyerdynamic-vs-bowers-wilkins): 10.5% against 8.4% Share of Search.
- [Bowers & Wilkins vs Sennheiser: compare search popularity](/demand/global-en/compare/bowers-wilkins-vs-sennheiser): 10.5% against 5.6% Share of Search.
- [Beyerdynamic vs Sennheiser: compare search popularity](/demand/global-en/compare/beyerdynamic-vs-sennheiser): 8.4% against 5.6% Share of Search.

## How did search popularity change for over-ear headphone brands worldwide in August 2026?

- In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
- In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
- In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
- In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bose | 59.8% | 1.1M | +13.2% | Bose |
| 2 | Audio-Technica | 15.8% | 282K | -2.6% | Audio-Technica |
| 3 | Bowers & Wilkins | 10.5% | 187K | -2.5% | Bowers & Wilkins |
| 4 | Beyerdynamic | 8.4% | 150K | 0.0% | Beyerdynamic |
| 5 | Sennheiser | 5.6% | 100K | +0.1% | Sennheiser |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bose | 1.1M | 55.4% | 1 |
| Oct 2025 | Audio-Technica | 337K | 17.4% | 2 |
| Oct 2025 | Bowers & Wilkins | 219K | 11.3% | 3 |
| Oct 2025 | Beyerdynamic | 184K | 9.5% | 4 |
| Oct 2025 | Sennheiser | 123K | 6.3% | 5 |
| Nov 2025 | Bose | 1.7M | 61.2% | 1 |
| Nov 2025 | Audio-Technica | 412K | 14.7% | 2 |
| Nov 2025 | Bowers & Wilkins | 268K | 9.5% | 3 |
| Nov 2025 | Beyerdynamic | 261K | 9.3% | 4 |
| Nov 2025 | Sennheiser | 148K | 5.3% | 5 |
| Dec 2025 | Bose | 1.6M | 61.7% | 1 |
| Dec 2025 | Audio-Technica | 405K | 15.2% | 2 |
| Dec 2025 | Bowers & Wilkins | 268K | 10.1% | 3 |
| Dec 2025 | Beyerdynamic | 225K | 8.4% | 4 |
| Dec 2025 | Sennheiser | 123K | 4.6% | 5 |
| Jan 2026 | Bose | 1M | 51.6% | 1 |
| Jan 2026 | Audio-Technica | 404K | 20.5% | 2 |
| Jan 2026 | Bowers & Wilkins | 219K | 11.1% | 3 |
| Jan 2026 | Beyerdynamic | 214K | 10.8% | 4 |
| Jan 2026 | Sennheiser | 117K | 5.9% | 5 |
| Feb 2026 | Bose | 836K | 52.5% | 1 |
| Feb 2026 | Audio-Technica | 298K | 18.7% | 2 |
| Feb 2026 | Bowers & Wilkins | 183K | 11.5% | 3 |
| Feb 2026 | Beyerdynamic | 176K | 11.1% | 4 |
| Feb 2026 | Sennheiser | 100K | 6.3% | 5 |
| Mar 2026 | Bose | 877K | 53.7% | 1 |
| Mar 2026 | Audio-Technica | 282K | 17.3% | 2 |
| Mar 2026 | Bowers & Wilkins | 183K | 11.2% | 3 |
| Mar 2026 | Beyerdynamic | 175K | 10.7% | 4 |
| Mar 2026 | Sennheiser | 117K | 7.2% | 5 |
| Apr 2026 | Bose | 876K | 55.9% | 1 |
| Apr 2026 | Audio-Technica | 271K | 17.3% | 2 |
| Apr 2026 | Bowers & Wilkins | 180K | 11.5% | 3 |
| Apr 2026 | Beyerdynamic | 144K | 9.2% | 4 |
| Apr 2026 | Sennheiser | 96.3K | 6.1% | 5 |
| May 2026 | Bose | 946K | 55.8% | 1 |
| May 2026 | Audio-Technica | 275K | 16.2% | 2 |
| May 2026 | Bowers & Wilkins | 219K | 12.9% | 3 |
| May 2026 | Beyerdynamic | 150K | 8.8% | 4 |
| May 2026 | Sennheiser | 105K | 6.2% | 5 |
| Jun 2026 | Bose | 938K | 55.4% | 1 |
| Jun 2026 | Audio-Technica | 282K | 16.6% | 2 |
| Jun 2026 | Bowers & Wilkins | 223K | 13.2% | 3 |
| Jun 2026 | Beyerdynamic | 150K | 8.9% | 4 |
| Jun 2026 | Sennheiser | 100K | 5.9% | 5 |
| Jul 2026 | Bose | 945K | 56.4% | 1 |
| Jul 2026 | Audio-Technica | 289K | 17.3% | 2 |
| Jul 2026 | Bowers & Wilkins | 192K | 11.5% | 3 |
| Jul 2026 | Beyerdynamic | 150K | 8.9% | 4 |
| Jul 2026 | Sennheiser | 100K | 6% | 5 |
| Aug 2026 | Bose | 1.1M | 59.8% | 1 |
| Aug 2026 | Audio-Technica | 282K | 15.8% | 2 |
| Aug 2026 | Bowers & Wilkins | 187K | 10.5% | 3 |
| Aug 2026 | Beyerdynamic | 150K | 8.4% | 4 |
| Aug 2026 | Sennheiser | 100K | 5.6% | 5 |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Beyerdynamic | — | — | — |
| Sep 2026 | Bose | — | — | — |
| Sep 2026 | Bowers & Wilkins | — | — | — |
| Sep 2026 | Sennheiser | — | — | — |

## What is being compared

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Beyerdynamic**: Measured on the search terms “beyerdynamic”, “beyerdynamic com”, “beyerdynamic dt 770” and “beyerdynamic headphone”, summed into one figure.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **Bowers & Wilkins**: Measured on the search terms “bowers & wilkins”, “bowers & wilkins headphone”, “bowers wilkins”, “bowers&wilkins” and “bowerswilkins com”, summed into one figure.
- **Sennheiser**: Measured on the search terms “headphone sennheiser”, “sennheiser com”, “sennheiser headphones” and “sennheiser momentum”, summed into one figure.

- [Audio-Technica](/demand/global-en/brands/audio-technica)
- [Beyerdynamic](/demand/global-en/brands/beyerdynamic)
- [Bose](/demand/global-en/brands/bose)
- [Bowers & Wilkins](/demand/global-en/brands/bowers-wilkins)
- [Sennheiser](/demand/global-en/brands/sennheiser)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among over-ear headphone brands worldwide?

In August 2026, Bose was the most searched among over-ear headphone brands worldwide, with an estimated 1.1M branded searches and 59.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Over-ear headphone brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/over-ear-headphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/over-ear-headphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.