---
title: "Oven cleaners: Which brands are most popular in search?"
description: "Compare the oven cleaners shoppers choose between. Share of Search among HG, Zep, Barkeepers Friend, Mr Muscle, Oven Pride and Easy-Off, the oven cleaners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/oven-cleaners"
publisher: "Brandwave"
---

# Oven cleaners: Which brands are most popular in search?

Compare the oven cleaners shoppers choose between. Share of Search among HG, Zep, Barkeepers Friend, Mr Muscle, Oven Pride and Easy-Off, the oven cleaners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oven cleaners
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: HG, 40.8%

## Which brand is most popular in search among oven cleaners worldwide?

- HG and Zep share the highest estimated Share of Search among oven cleaners worldwide, at 40.8% in August 2026.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide decreased from 46.2% to 40.8%.
- Across the 11 months ending August 2026, Zep’s estimated Share of Search among oven cleaners worldwide increased from 37.8% to 40.8%.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide increased from 11.3% to 14.9%.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide decreased from 4.2% to 3%.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide peaked at 46.6% in February 2026 and was lowest at 39.2% in July 2026.
- Across the 11 months ending August 2026, Zep’s estimated Share of Search among oven cleaners worldwide peaked at 42% in June 2026 and was lowest at 36.8% in January 2026.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide peaked at 17.5% in July 2026 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, Oven Pride and Easy-Off held steady: their estimated Share of Search among oven cleaners worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [HG vs Zep: compare search popularity](/demand/global-en/compare/hg-vs-zep): 40.8% Share of Search each.
- [HG vs Barkeepers Friend: compare search popularity](/demand/global-en/compare/barkeepers-friend-vs-hg): 40.8% against 14.9% Share of Search.
- [HG vs Mr Muscle: compare search popularity](/demand/global-en/compare/hg-vs-mr-muscle): 40.8% against 3% Share of Search.
- [Zep vs Barkeepers Friend: compare search popularity](/demand/global-en/compare/barkeepers-friend-vs-zep): 40.8% against 14.9% Share of Search.
- [Zep vs Mr Muscle: compare search popularity](/demand/global-en/compare/mr-muscle-vs-zep): 40.8% against 3% Share of Search.
- [Barkeepers Friend vs Mr Muscle: compare search popularity](/demand/global-en/compare/barkeepers-friend-vs-mr-muscle): 14.9% against 3% Share of Search.

## How did search popularity change for oven cleaners worldwide in August 2026?

- In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
- In August 2026, Zep gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
- In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
- In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.
- Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
- Estimated monthly branded searches for Oven Pride worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HG | 40.8% | 673K | +22.4% | HG |
| 2 | Zep | 40.8% | 673K | +22.4% | Zep |
| 3 | Barkeepers Friend | 14.9% | 246K | 0.0% | Barkeepers Friend |
| 4 | Mr Muscle | 3% | 49.5K | 0.0% | Mr Muscle |
| 5 | Oven Pride | 0.33% | 5.4K | 0.0% | Oven Pride |
| 6 | Easy-Off | 0.05% | 880 | 0.0% | Easy-Off |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HG | 673K | 46.2% | 1 |
| Oct 2025 | Zep | 550K | 37.8% | 2 |
| Oct 2025 | Barkeepers Friend | 165K | 11.3% | 3 |
| Oct 2025 | Mr Muscle | 60.5K | 4.2% | 4 |
| Oct 2025 | Oven Pride | 6.6K | 0.45% | 5 |
| Oct 2025 | Easy-Off | 590 | 0.04% | 6 |
| Nov 2025 | HG | 673K | 46.2% | 1 |
| Nov 2025 | Zep | 550K | 37.8% | 2 |
| Nov 2025 | Barkeepers Friend | 165K | 11.3% | 3 |
| Nov 2025 | Mr Muscle | 60.5K | 4.2% | 4 |
| Nov 2025 | Oven Pride | 6.6K | 0.45% | 5 |
| Nov 2025 | Easy-Off | 720 | 0.05% | 6 |
| Dec 2025 | HG | 673K | 46.5% | 1 |
| Dec 2025 | Zep | 550K | 38% | 2 |
| Dec 2025 | Barkeepers Friend | 165K | 11.4% | 3 |
| Dec 2025 | Mr Muscle | 49.5K | 3.4% | 4 |
| Dec 2025 | Oven Pride | 9.9K | 0.68% | 5 |
| Dec 2025 | Easy-Off | 720 | 0.05% | 6 |
| Jan 2026 | HG | 673K | 45% | 1 |
| Jan 2026 | Zep | 550K | 36.8% | 2 |
| Jan 2026 | Barkeepers Friend | 201K | 13.4% | 3 |
| Jan 2026 | Mr Muscle | 60.5K | 4% | 4 |
| Jan 2026 | Oven Pride | 9.9K | 0.66% | 5 |
| Jan 2026 | Easy-Off | 720 | 0.05% | 6 |
| Feb 2026 | HG | 673K | 46.6% | 1 |
| Feb 2026 | Zep | 550K | 38.1% | 2 |
| Feb 2026 | Barkeepers Friend | 165K | 11.4% | 3 |
| Feb 2026 | Mr Muscle | 49.5K | 3.4% | 4 |
| Feb 2026 | Oven Pride | 5.4K | 0.37% | 5 |
| Feb 2026 | Easy-Off | 590 | 0.04% | 6 |
| Mar 2026 | HG | 673K | 45.1% | 1 |
| Mar 2026 | Zep | 550K | 36.9% | 2 |
| Mar 2026 | Barkeepers Friend | 201K | 13.5% | 3 |
| Mar 2026 | Mr Muscle | 60.5K | 4.1% | 4 |
| Mar 2026 | Oven Pride | 6.6K | 0.44% | 5 |
| Mar 2026 | Easy-Off | 590 | 0.04% | 6 |
| Apr 2026 | HG | 673K | 42% | 1 |
| Apr 2026 | Zep | 673K | 42% | 2 |
| Apr 2026 | Barkeepers Friend | 201K | 12.5% | 3 |
| Apr 2026 | Mr Muscle | 49.5K | 3.1% | 4 |
| Apr 2026 | Oven Pride | 6.6K | 0.41% | 5 |
| Apr 2026 | Easy-Off | 720 | 0.04% | 6 |
| May 2026 | HG | 673K | 42% | 1 |
| May 2026 | Zep | 673K | 42% | 2 |
| May 2026 | Barkeepers Friend | 201K | 12.5% | 3 |
| May 2026 | Mr Muscle | 49.5K | 3.1% | 4 |
| May 2026 | Oven Pride | 6.6K | 0.41% | 5 |
| May 2026 | Easy-Off | 720 | 0.04% | 6 |
| Jun 2026 | HG | 673K | 42% | 1 |
| Jun 2026 | Zep | 673K | 42% | 2 |
| Jun 2026 | Barkeepers Friend | 201K | 12.5% | 3 |
| Jun 2026 | Mr Muscle | 49.5K | 3.1% | 4 |
| Jun 2026 | Oven Pride | 5.4K | 0.34% | 5 |
| Jun 2026 | Easy-Off | 720 | 0.04% | 6 |
| Jul 2026 | HG | 550K | 39.2% | 1 |
| Jul 2026 | Zep | 550K | 39.2% | 2 |
| Jul 2026 | Barkeepers Friend | 246K | 17.5% | 3 |
| Jul 2026 | Mr Muscle | 49.5K | 3.5% | 4 |
| Jul 2026 | Oven Pride | 5.4K | 0.39% | 5 |
| Jul 2026 | Easy-Off | 880 | 0.06% | 6 |
| Aug 2026 | HG | 673K | 40.8% | 1 |
| Aug 2026 | Zep | 673K | 40.8% | 2 |
| Aug 2026 | Barkeepers Friend | 246K | 14.9% | 3 |
| Aug 2026 | Mr Muscle | 49.5K | 3% | 4 |
| Aug 2026 | Oven Pride | 5.4K | 0.33% | 5 |
| Aug 2026 | Easy-Off | 880 | 0.05% | 6 |
| Sep 2026 | Barkeepers Friend | — | — | — |
| Sep 2026 | Easy-Off | — | — | — |
| Sep 2026 | HG | — | — | — |
| Sep 2026 | Mr Muscle | — | — | — |
| Sep 2026 | Oven Pride | — | — | — |
| Sep 2026 | Zep | — | — | — |

## What is being compared

- **Barkeepers Friend**: Measured on the search term “barkeepers friend”.
- **Easy-Off**: Measured on the search term “easy off oven”.
- **HG**: Measured on the search term “hg”.
- **Mr Muscle**: Measured on the search term “mr muscle”.
- **Oven Pride**: Measured on the search term “oven pride”.
- **Zep**: Measured on the search term “zep”.

- [Barkeepers Friend](/demand/global-en/brands/barkeepers-friend)
- [Easy-Off](/demand/global-en/brands/easy-off)
- [HG](/demand/global-en/brands/hg)
- [Mr Muscle](/demand/global-en/brands/mr-muscle)
- [Oven Pride](/demand/global-en/brands/oven-pride)
- [Zep](/demand/global-en/brands/zep)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oven cleaners worldwide?

HG and Zep share the highest estimated Share of Search among oven cleaners worldwide, at 40.8% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Oven cleaners: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/oven-cleaners

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/oven-cleaners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.