--- title: "Oven brands: Which brands are most popular in search?" description: "Compare the oven brands people buy. Share of Search among Electrolux, Smeg, Bosch, Westinghouse and Fisher & Paykel, the oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/oven-brands" publisher: "Brandwave" --- # Oven brands: Which brands are most popular in search? Compare the oven brands people buy. Share of Search among Electrolux, Smeg, Bosch, Westinghouse and Fisher & Paykel, the oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Oven brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Electrolux, 60.3% ## Which brand is most popular in search among oven brands worldwide? - In August 2026, Electrolux was the most searched among oven brands worldwide, with an estimated 1.5M branded searches and 60.3% estimated Share of Search within this set. - Smeg is in 2nd place, 33.2 percentage points behind at 27% Share of Search. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide increased from 56.3% to 60.3%. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide decreased from 30.9% to 27%. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven brands worldwide increased from 7.8% to 8.3%. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among oven brands worldwide decreased from 5.1% to 4.4%. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide peaked at 64.4% in June 2026 and was lowest at 53.2% in February 2026. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide peaked at 36% in December 2025 and was lowest at 23.6% in June 2026. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven brands worldwide peaked at 8.3% in August 2026 and was lowest at 4.8% in November 2025. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among oven brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.8% in November 2025. - Across the 11 months ending August 2026, Fisher & Paykel held steady: its estimated Share of Search among oven brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Electrolux vs Smeg: compare search popularity](/demand/global-en/compare/electrolux-vs-smeg): 60.3% against 27% Share of Search. - [Electrolux vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-electrolux): 60.3% against 8.3% Share of Search. - [Electrolux vs Westinghouse: compare search popularity](/demand/global-en/compare/electrolux-vs-westinghouse): 60.3% against 4.4% Share of Search. - [Smeg vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-smeg): 27% against 8.3% Share of Search. - [Smeg vs Westinghouse: compare search popularity](/demand/global-en/compare/smeg-vs-westinghouse): 27% against 4.4% Share of Search. - [Bosch vs Westinghouse: compare search popularity](/demand/global-en/compare/bosch-vs-westinghouse): 8.3% against 4.4% Share of Search. ## How did search popularity change for oven brands worldwide in August 2026? - In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%. - In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%. - In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%. - Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Electrolux | 60.3% | 1.5M | +23.0% | Electrolux Group | | 2 | Smeg | 27% | 673K | 0.0% | Smeg | | 3 | Bosch | 8.3% | 206K | +21.2% | Bosch | | 4 | Westinghouse | 4.4% | 110K | 0.0% | Electrolux Group | | 5 | Fisher & Paykel | <0.01% | 170 | 0.0% | Fisher & Paykel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolux | 1.5M | 56.3% | 1 | | Oct 2025 | Smeg | 823K | 30.9% | 2 | | Oct 2025 | Bosch | 207K | 7.8% | 3 | | Oct 2025 | Westinghouse | 135K | 5.1% | 4 | | Oct 2025 | Fisher & Paykel | 170 | <0.01% | 5 | | Nov 2025 | Electrolux | 2.2M | 63.2% | 1 | | Nov 2025 | Smeg | 1M | 28.2% | 2 | | Nov 2025 | Bosch | 171K | 4.8% | 3 | | Nov 2025 | Westinghouse | 135K | 3.8% | 4 | | Nov 2025 | Fisher & Paykel | 170 | <0.01% | 5 | | Dec 2025 | Electrolux | 1.5M | 53.9% | 1 | | Dec 2025 | Smeg | 1M | 36% | 2 | | Dec 2025 | Bosch | 171K | 6.2% | 3 | | Dec 2025 | Westinghouse | 110K | 4% | 4 | | Dec 2025 | Fisher & Paykel | 140 | <0.01% | 5 | | Jan 2026 | Electrolux | 1.5M | 53.9% | 1 | | Jan 2026 | Smeg | 1M | 35.9% | 2 | | Jan 2026 | Bosch | 172K | 6.2% | 3 | | Jan 2026 | Westinghouse | 110K | 4% | 4 | | Jan 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Feb 2026 | Electrolux | 1.2M | 53.2% | 1 | | Feb 2026 | Smeg | 823K | 35.9% | 2 | | Feb 2026 | Bosch | 141K | 6.1% | 3 | | Feb 2026 | Westinghouse | 110K | 4.8% | 4 | | Feb 2026 | Fisher & Paykel | 140 | <0.01% | 5 | | Mar 2026 | Electrolux | 1.5M | 57.6% | 1 | | Mar 2026 | Smeg | 823K | 31.6% | 2 | | Mar 2026 | Bosch | 171K | 6.6% | 3 | | Mar 2026 | Westinghouse | 110K | 4.2% | 4 | | Mar 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Apr 2026 | Electrolux | 1.5M | 61.1% | 1 | | Apr 2026 | Smeg | 673K | 27.4% | 2 | | Apr 2026 | Bosch | 171K | 7% | 3 | | Apr 2026 | Westinghouse | 110K | 4.5% | 4 | | Apr 2026 | Fisher & Paykel | 140 | <0.01% | 5 | | May 2026 | Electrolux | 1.5M | 61.1% | 1 | | May 2026 | Smeg | 673K | 27.4% | 2 | | May 2026 | Bosch | 171K | 7% | 3 | | May 2026 | Westinghouse | 110K | 4.5% | 4 | | May 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Jun 2026 | Electrolux | 1.5M | 64.4% | 1 | | Jun 2026 | Smeg | 550K | 23.6% | 2 | | Jun 2026 | Bosch | 170K | 7.3% | 3 | | Jun 2026 | Westinghouse | 110K | 4.7% | 4 | | Jun 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Jul 2026 | Electrolux | 1.2M | 56.1% | 1 | | Jul 2026 | Smeg | 673K | 31% | 2 | | Jul 2026 | Bosch | 170K | 7.8% | 3 | | Jul 2026 | Westinghouse | 110K | 5.1% | 4 | | Jul 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Aug 2026 | Electrolux | 1.5M | 60.3% | 1 | | Aug 2026 | Smeg | 673K | 27% | 2 | | Aug 2026 | Bosch | 206K | 8.3% | 3 | | Aug 2026 | Westinghouse | 110K | 4.4% | 4 | | Aug 2026 | Fisher & Paykel | 170 | <0.01% | 5 | | Sep 2026 | Bosch | — | — | — | | Sep 2026 | Electrolux | — | — | — | | Sep 2026 | Fisher & Paykel | — | — | — | | Sep 2026 | Smeg | — | — | — | | Sep 2026 | Westinghouse | — | — | — | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure. - **Electrolux**: Measured on the search term “electrolux”. - **Fisher & Paykel**: Measured on the search term “fisherpaykel com”. - **Smeg**: Measured on the search term “smeg”. - **Westinghouse**: Measured on the search term “westinghouse”. - [Bosch](/demand/global-en/brands/bosch) - [Electrolux](/demand/global-en/brands/electrolux) - [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel) - [Smeg](/demand/global-en/brands/smeg) - [Westinghouse](/demand/global-en/brands/westinghouse) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among oven brands worldwide? In August 2026, Electrolux was the most searched among oven brands worldwide, with an estimated 1.5M branded searches and 60.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Oven brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/oven-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.