---
title: "Oven and cooktop brands: Which are searched most?"
description: "Compare the oven and cooktop brands people buy. Share of Search among Electrolux, Smeg, Bosch, Miele, Westinghouse and Fisher & Paykel, the oven and cooktop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/oven-and-cooktop-brands"
publisher: "Brandwave"
---

# Oven and cooktop brands: Which are searched most?

Compare the oven and cooktop brands people buy. Share of Search among Electrolux, Smeg, Bosch, Miele, Westinghouse and Fisher & Paykel, the oven and cooktop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oven and cooktop brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Electrolux, 48.7%

## Which brand is most popular in search among oven and cooktop brands worldwide?

- In September 2026, Electrolux was the most searched among oven and cooktop brands worldwide, with an estimated 1.5M branded searches and 48.7% estimated Share of Search within this set.
- Smeg is in 2nd place, 11.1 percentage points behind at 37.7% Share of Search.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide increased from 47.3% to 48.7%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among oven and cooktop brands worldwide decreased from 6.5% to 5.5%.
- Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands worldwide decreased from 4.3% to 3.6%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide peaked at 54.3% in June 2026 and was lowest at 44.7% in February 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among oven and cooktop brands worldwide peaked at 41.6% in January 2026 and was lowest at 30.6% in June 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among oven and cooktop brands worldwide peaked at 6.8% in August 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among oven and cooktop brands worldwide peaked at 5% in December 2025 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Miele rose from 5th to 4th among oven and cooktop brands worldwide.
- Across the 12 months ending September 2026, Westinghouse fell from 4th to 5th among oven and cooktop brands worldwide.
- Across the 12 months ending September 2026, Smeg and Fisher & Paykel held steady: their estimated Share of Search among oven and cooktop brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Electrolux vs Smeg: compare search popularity](/demand/global-en/compare/electrolux-vs-smeg): 48.7% against 37.7% Share of Search.
- [Electrolux vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-electrolux): 48.7% against 5.5% Share of Search.
- [Electrolux vs Miele: compare search popularity](/demand/global-en/compare/electrolux-vs-miele): 48.7% against 3.7% Share of Search.
- [Electrolux vs Westinghouse: compare search popularity](/demand/global-en/compare/electrolux-vs-westinghouse): 48.7% against 3.6% Share of Search.
- [Smeg vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-smeg): 37.7% against 5.5% Share of Search.
- [Smeg vs Miele: compare search popularity](/demand/global-en/compare/miele-vs-smeg): 37.7% against 3.7% Share of Search.
- [Smeg vs Westinghouse: compare search popularity](/demand/global-en/compare/smeg-vs-westinghouse): 37.7% against 3.6% Share of Search.
- [Bosch vs Miele: compare search popularity](/demand/global-en/compare/bosch-vs-miele): 5.5% against 3.7% Share of Search.
- [Bosch vs Westinghouse: compare search popularity](/demand/global-en/compare/bosch-vs-westinghouse): 5.5% against 3.6% Share of Search.
- [Miele vs Westinghouse: compare search popularity](/demand/global-en/compare/miele-vs-westinghouse): 3.7% against 3.6% Share of Search.

## How did search popularity change for oven and cooktop brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 34.3% to 37.7%.
- In September 2026, Bosch lost estimated Share of Search among oven and cooktop brands worldwide, from 6.8% to 5.5%.
- In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 49.8% to 48.7%.
- In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 4.6% to 3.7%.
- Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Electrolux | 48.7% | 1.5M | 0.0% | Electrolux Group |
| 2 | Smeg | 37.7% | 1.2M | +12.1% | Smeg |
| 3 | Bosch | 5.5% | 169K | -17.6% | Bosch |
| 4 | Miele | 3.7% | 113K | -18.1% | Miele |
| 5 | Westinghouse | 3.6% | 110K | 0.0% | Electrolux Group |
| 6 | Fisher & Paykel | 0.88% | 27.1K | 0.0% | Fisher & Paykel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolux | 1.5M | 47.3% | 1 |
| Oct 2025 | Smeg | 1.2M | 37.3% | 2 |
| Oct 2025 | Bosch | 205K | 6.5% | 3 |
| Oct 2025 | Westinghouse | 135K | 4.3% | 4 |
| Oct 2025 | Miele | 113K | 3.6% | 5 |
| Oct 2025 | Fisher & Paykel | 33.1K | 1% | 6 |
| Nov 2025 | Electrolux | 2.2M | 54.2% | 1 |
| Nov 2025 | Smeg | 1.4M | 33.5% | 2 |
| Nov 2025 | Bosch | 169K | 4.1% | 3 |
| Nov 2025 | Miele | 169K | 4.1% | 4 |
| Nov 2025 | Westinghouse | 135K | 3.3% | 5 |
| Nov 2025 | Fisher & Paykel | 33.1K | 0.8% | 6 |
| Dec 2025 | Electrolux | 1.5M | 44.9% | 1 |
| Dec 2025 | Smeg | 1.4M | 40.9% | 2 |
| Dec 2025 | Bosch | 169K | 5.1% | 3 |
| Dec 2025 | Miele | 168K | 5% | 4 |
| Dec 2025 | Westinghouse | 110K | 3.3% | 5 |
| Dec 2025 | Fisher & Paykel | 27.1K | 0.81% | 6 |
| Jan 2026 | Electrolux | 1.5M | 44.9% | 1 |
| Jan 2026 | Smeg | 1.4M | 41.6% | 2 |
| Jan 2026 | Bosch | 169K | 5.1% | 3 |
| Jan 2026 | Miele | 138K | 4.1% | 4 |
| Jan 2026 | Westinghouse | 110K | 3.3% | 5 |
| Jan 2026 | Fisher & Paykel | 33.1K | 0.99% | 6 |
| Feb 2026 | Electrolux | 1.2M | 44.7% | 1 |
| Feb 2026 | Smeg | 1.1M | 41% | 2 |
| Feb 2026 | Bosch | 139K | 5.1% | 3 |
| Feb 2026 | Miele | 113K | 4.1% | 4 |
| Feb 2026 | Westinghouse | 110K | 4% | 5 |
| Feb 2026 | Fisher & Paykel | 27.1K | 0.99% | 6 |
| Mar 2026 | Electrolux | 1.5M | 48.9% | 1 |
| Mar 2026 | Smeg | 1.1M | 36.4% | 2 |
| Mar 2026 | Bosch | 169K | 5.5% | 3 |
| Mar 2026 | Miele | 138K | 4.5% | 4 |
| Mar 2026 | Westinghouse | 110K | 3.6% | 5 |
| Mar 2026 | Fisher & Paykel | 33.1K | 1.1% | 6 |
| Apr 2026 | Electrolux | 1.5M | 52% | 1 |
| Apr 2026 | Smeg | 967K | 33.5% | 2 |
| Apr 2026 | Bosch | 169K | 5.9% | 3 |
| Apr 2026 | Miele | 113K | 3.9% | 4 |
| Apr 2026 | Westinghouse | 110K | 3.8% | 5 |
| Apr 2026 | Fisher & Paykel | 27.1K | 0.94% | 6 |
| May 2026 | Electrolux | 1.5M | 52% | 1 |
| May 2026 | Smeg | 967K | 33.5% | 2 |
| May 2026 | Bosch | 169K | 5.9% | 3 |
| May 2026 | Miele | 113K | 3.9% | 4 |
| May 2026 | Westinghouse | 110K | 3.8% | 5 |
| May 2026 | Fisher & Paykel | 27.1K | 0.94% | 6 |
| Jun 2026 | Electrolux | 1.5M | 54.3% | 1 |
| Jun 2026 | Smeg | 844K | 30.6% | 2 |
| Jun 2026 | Bosch | 169K | 6.1% | 3 |
| Jun 2026 | Miele | 113K | 4.1% | 4 |
| Jun 2026 | Westinghouse | 110K | 4% | 5 |
| Jun 2026 | Fisher & Paykel | 27.1K | 0.98% | 6 |
| Jul 2026 | Electrolux | 1.2M | 46.4% | 1 |
| Jul 2026 | Smeg | 992K | 37.7% | 2 |
| Jul 2026 | Bosch | 169K | 6.4% | 3 |
| Jul 2026 | Miele | 112K | 4.3% | 4 |
| Jul 2026 | Westinghouse | 110K | 4.2% | 5 |
| Jul 2026 | Fisher & Paykel | 27.1K | 1% | 6 |
| Aug 2026 | Electrolux | 1.5M | 49.8% | 1 |
| Aug 2026 | Smeg | 1M | 34.3% | 2 |
| Aug 2026 | Bosch | 205K | 6.8% | 3 |
| Aug 2026 | Miele | 138K | 4.6% | 4 |
| Aug 2026 | Westinghouse | 110K | 3.7% | 5 |
| Aug 2026 | Fisher & Paykel | 27.1K | 0.9% | 6 |
| Sep 2026 | Electrolux | 1.5M | 48.7% | 1 |
| Sep 2026 | Smeg | 1.2M | 37.7% | 2 |
| Sep 2026 | Bosch | 169K | 5.5% | 3 |
| Sep 2026 | Miele | 113K | 3.7% | 4 |
| Sep 2026 | Westinghouse | 110K | 3.6% | 5 |
| Sep 2026 | Fisher & Paykel | 27.1K | 0.88% | 6 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure.
- **Electrolux**: Measured on the search term “electrolux”.
- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **Miele**: Measured on the search terms “miele com”, “miele vacuum” and “vacuum miele”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse”.

- [Bosch](/demand/global-en/brands/bosch)
- [Electrolux](/demand/global-en/brands/electrolux)
- [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel)
- [Miele](/demand/global-en/brands/miele)
- [Smeg](/demand/global-en/brands/smeg)
- [Westinghouse](/demand/global-en/brands/westinghouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oven and cooktop brands worldwide?

In September 2026, Electrolux was the most searched among oven and cooktop brands worldwide, with an estimated 1.5M branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Oven and cooktop brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/oven-and-cooktop-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/oven-and-cooktop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.