--- title: "Outdoor lighting: Which brands are most popular in search?" description: "Compare the outdoor lighting people search for. Share of Search among Govee, Ring, Philips Hue, SolarCentre, Festive Lights and Auraglow, the outdoor lighting Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/outdoor-lighting" publisher: "Brandwave" --- # Outdoor lighting: Which brands are most popular in search? Compare the outdoor lighting people search for. Share of Search among Govee, Ring, Philips Hue, SolarCentre, Festive Lights and Auraglow, the outdoor lighting Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Outdoor lighting - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Govee, 78% ## Which brand is most popular in search among outdoor lighting worldwide? - In August 2026, Govee was the most searched among outdoor lighting worldwide, with an estimated 6.1M branded searches and 78% estimated Share of Search within this set. - Ring is in 2nd place, 60 percentage points behind at 18% Share of Search. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide increased from 75.1% to 78%. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide decreased from 6.7% to 3.8%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide peaked at 82.4% in April 2026 and was lowest at 70.7% in November 2025. - Across the 11 months ending August 2026, Ring’s estimated Share of Search among outdoor lighting worldwide peaked at 21.2% in December 2025 and was lowest at 14% in April 2026. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide peaked at 9.5% in November 2025 and was lowest at 3.3% in May 2026. - Across the 11 months ending August 2026, SolarCentre rose from 5th to 4th among outdoor lighting worldwide. - Across the 11 months ending August 2026, Festive Lights fell from 4th to 5th among outdoor lighting worldwide. - Across the 11 months ending August 2026, Ring and Auraglow held steady: their estimated Share of Search among outdoor lighting worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Govee vs Ring: compare search popularity](/demand/global-en/compare/govee-vs-ring-security): 78% against 18% Share of Search. - [Govee vs Philips Hue: compare search popularity](/demand/global-en/compare/govee-vs-philips-hue): 78% against 3.8% Share of Search. - [Ring vs Philips Hue: compare search popularity](/demand/global-en/compare/philips-hue-vs-ring-security): 18% against 3.8% Share of Search. ## How did search popularity change for outdoor lighting worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%. - In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%. - In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%. - Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026. - Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Govee | 78% | 6.1M | +22.4% | Govee | | 2 | Ring | 18% | 1.4M | +2.0% | Amazon | | 3 | Philips Hue | 3.8% | 301K | 0.0% | Philips Hue | | 4 | SolarCentre | 0.13% | 9.9K | 0.0% | SolarCentre | | 5 | Festive Lights | 0.08% | 6.6K | +22.2% | Festive Lights | | 6 | Auraglow | <0.01% | 590 | 0.0% | Auraglow | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Govee | 6.1M | 75.1% | 1 | | Oct 2025 | Ring | 1.5M | 17.9% | 2 | | Oct 2025 | Philips Hue | 550K | 6.7% | 3 | | Oct 2025 | Festive Lights | 18.1K | 0.22% | 4 | | Oct 2025 | SolarCentre | 8.1K | 0.1% | 5 | | Oct 2025 | Auraglow | 1.3K | 0.02% | 6 | | Nov 2025 | Govee | 6.1M | 70.7% | 1 | | Nov 2025 | Ring | 1.7M | 19.2% | 2 | | Nov 2025 | Philips Hue | 823K | 9.5% | 3 | | Nov 2025 | Festive Lights | 33.1K | 0.38% | 4 | | Nov 2025 | SolarCentre | 9.9K | 0.11% | 5 | | Nov 2025 | Auraglow | 1.6K | 0.02% | 6 | | Dec 2025 | Govee | 6.1M | 71.9% | 1 | | Dec 2025 | Ring | 1.8M | 21.2% | 2 | | Dec 2025 | Philips Hue | 550K | 6.5% | 3 | | Dec 2025 | Festive Lights | 27.1K | 0.32% | 4 | | Dec 2025 | SolarCentre | 8.1K | 0.1% | 5 | | Dec 2025 | Auraglow | 1.6K | 0.02% | 6 | | Jan 2026 | Govee | 7.5M | 76.7% | 1 | | Jan 2026 | Ring | 1.7M | 17.5% | 2 | | Jan 2026 | Philips Hue | 550K | 5.6% | 3 | | Jan 2026 | Festive Lights | 8.1K | 0.08% | 4 | | Jan 2026 | SolarCentre | 6.6K | 0.07% | 5 | | Jan 2026 | Auraglow | 1K | 0.01% | 6 | | Feb 2026 | Govee | 6.1M | 76.2% | 1 | | Feb 2026 | Ring | 1.5M | 19.1% | 2 | | Feb 2026 | Philips Hue | 368K | 4.6% | 3 | | Feb 2026 | SolarCentre | 6.6K | 0.08% | 4 | | Feb 2026 | Festive Lights | 4.4K | 0.05% | 5 | | Feb 2026 | Auraglow | 1K | 0.01% | 6 | | Mar 2026 | Govee | 7.5M | 81% | 1 | | Mar 2026 | Ring | 1.4M | 14.8% | 2 | | Mar 2026 | Philips Hue | 368K | 4% | 3 | | Mar 2026 | SolarCentre | 14.8K | 0.16% | 4 | | Mar 2026 | Festive Lights | 5.4K | 0.06% | 5 | | Mar 2026 | Auraglow | 880 | <0.01% | 6 | | Apr 2026 | Govee | 7.5M | 82.4% | 1 | | Apr 2026 | Ring | 1.3M | 14% | 2 | | Apr 2026 | Philips Hue | 301K | 3.3% | 3 | | Apr 2026 | SolarCentre | 14.8K | 0.16% | 4 | | Apr 2026 | Festive Lights | 5.4K | 0.06% | 5 | | Apr 2026 | Auraglow | 880 | <0.01% | 6 | | May 2026 | Govee | 7.5M | 81.2% | 1 | | May 2026 | Ring | 1.4M | 15.2% | 2 | | May 2026 | Philips Hue | 301K | 3.3% | 3 | | May 2026 | SolarCentre | 18.1K | 0.2% | 4 | | May 2026 | Festive Lights | 5.4K | 0.06% | 5 | | May 2026 | Auraglow | 720 | <0.01% | 6 | | Jun 2026 | Govee | 6.1M | 76.6% | 1 | | Jun 2026 | Ring | 1.5M | 19.4% | 2 | | Jun 2026 | Philips Hue | 301K | 3.8% | 3 | | Jun 2026 | SolarCentre | 9.9K | 0.12% | 4 | | Jun 2026 | Festive Lights | 5.4K | 0.07% | 5 | | Jun 2026 | Auraglow | 720 | <0.01% | 6 | | Jul 2026 | Govee | 5M | 74.6% | 1 | | Jul 2026 | Ring | 1.4M | 20.6% | 2 | | Jul 2026 | Philips Hue | 301K | 4.5% | 3 | | Jul 2026 | SolarCentre | 9.9K | 0.15% | 4 | | Jul 2026 | Festive Lights | 5.4K | 0.08% | 5 | | Jul 2026 | Auraglow | 590 | <0.01% | 6 | | Aug 2026 | Govee | 6.1M | 78% | 1 | | Aug 2026 | Ring | 1.4M | 18% | 2 | | Aug 2026 | Philips Hue | 301K | 3.8% | 3 | | Aug 2026 | SolarCentre | 9.9K | 0.13% | 4 | | Aug 2026 | Festive Lights | 6.6K | 0.08% | 5 | | Aug 2026 | Auraglow | 590 | <0.01% | 6 | | Sep 2026 | Auraglow | — | — | — | | Sep 2026 | Festive Lights | — | — | — | | Sep 2026 | Govee | — | — | — | | Sep 2026 | Philips Hue | — | — | — | | Sep 2026 | Ring | — | — | — | | Sep 2026 | SolarCentre | — | — | — | ## What is being compared - **Auraglow**: Measured on the search term “auraglow lights”. - **Festive Lights**: Measured on the search term “festive lights”. - **Govee**: Measured on the search term “govee”. - **Philips Hue**: Measured on the search term “philipshue”. - **Ring**: Measured on the search terms “camera ring”, “home security ring”, “ring camera”, “ring com”, “ring doorbell”, “ring floodlight cam”, “ring security camera”, “ring spotlight cam” and “ring video doorbell”, summed into one figure. - **SolarCentre**: Measured on the search term “solar centre”. - [Auraglow](/demand/global-en/brands/auraglow) - [Festive Lights](/demand/global-en/brands/festive-lights) - [Govee](/demand/global-en/brands/govee) - [Philips Hue](/demand/global-en/brands/philips-hue) - [Ring](/demand/global-en/brands/ring-security) - [SolarCentre](/demand/global-en/brands/solarcentre) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among outdoor lighting worldwide? In August 2026, Govee was the most searched among outdoor lighting worldwide, with an estimated 6.1M branded searches and 78% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Outdoor lighting: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/outdoor-lighting This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/outdoor-lighting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.