---
title: "Outdoor furniture brands: Which brands are most popular in search?"
description: "Compare the outdoor furniture brands people buy. Share of Search among Bunnings, Mitre 10, Freedom Furniture, Hartman and Kettler, the outdoor furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/outdoor-furniture-brands"
publisher: "Brandwave"
---

# Outdoor furniture brands: Which brands are most popular in search?

Compare the outdoor furniture brands people buy. Share of Search among Bunnings, Mitre 10, Freedom Furniture, Hartman and Kettler, the outdoor furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Outdoor furniture brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bunnings, 78.4%

## Which brand is most popular in search among outdoor furniture brands worldwide?

- In August 2026, Bunnings was the most searched among outdoor furniture brands worldwide, with an estimated 3.4M branded searches and 78.4% estimated Share of Search within this set.
- Mitre 10 is in 2nd place, 62.7 percentage points behind at 15.8% Share of Search.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among outdoor furniture brands worldwide decreased from 81.9% to 78.4%.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide increased from 13.5% to 15.8%.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide increased from 3.3% to 3.9%.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among outdoor furniture brands worldwide peaked at 82.4% in December 2025 and was lowest at 77.5% in May 2026.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide peaked at 15.8% in August 2026 and was lowest at 13.1% in June 2026.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Hartman and Kettler held steady: their estimated Share of Search among outdoor furniture brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bunnings vs Mitre 10: compare search popularity](/demand/global-en/compare/bunnings-vs-mitre-10): 78.4% against 15.8% Share of Search.
- [Bunnings vs Freedom Furniture: compare search popularity](/demand/global-en/compare/bunnings-vs-freedom-furniture): 78.4% against 3.9% Share of Search.
- [Mitre 10 vs Freedom Furniture: compare search popularity](/demand/global-en/compare/freedom-furniture-vs-mitre-10): 15.8% against 3.9% Share of Search.

## How did search popularity change for outdoor furniture brands worldwide in August 2026?

- In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.
- In August 2026, Bunnings lost estimated Share of Search among outdoor furniture brands worldwide, from 80.6% to 78.4%.
- Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bunnings | 78.4% | 3.4M | 0.0% | BUNNINGS (NZ) LIMITED |
| 2 | Mitre 10 | 15.8% | 673K | +22.4% | MITRE 10 (NEW ZEALAND) LIMITED |
| 3 | Freedom Furniture | 3.9% | 165K | 0.0% | FREEDOM FURNITURE NEW ZEALAND LIMITED |
| 4 | Hartman | 1.2% | 49.5K | 0.0% | Hartman |
| 5 | Kettler | 0.78% | 33.1K | -18.3% | Kettler |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bunnings | 5M | 81.9% | 1 |
| Oct 2025 | Mitre 10 | 823K | 13.5% | 2 |
| Oct 2025 | Freedom Furniture | 201K | 3.3% | 3 |
| Oct 2025 | Hartman | 49.5K | 0.81% | 4 |
| Oct 2025 | Kettler | 33.1K | 0.54% | 5 |
| Nov 2025 | Bunnings | 5M | 81.4% | 1 |
| Nov 2025 | Mitre 10 | 823K | 13.4% | 2 |
| Nov 2025 | Freedom Furniture | 246K | 4% | 3 |
| Nov 2025 | Hartman | 40.5K | 0.66% | 4 |
| Nov 2025 | Kettler | 33.1K | 0.54% | 5 |
| Dec 2025 | Bunnings | 6.1M | 82.4% | 1 |
| Dec 2025 | Mitre 10 | 1M | 13.5% | 2 |
| Dec 2025 | Freedom Furniture | 201K | 2.7% | 3 |
| Dec 2025 | Hartman | 74K | 1% | 4 |
| Dec 2025 | Kettler | 33.1K | 0.45% | 5 |
| Jan 2026 | Bunnings | 5M | 81.5% | 1 |
| Jan 2026 | Mitre 10 | 823K | 13.4% | 2 |
| Jan 2026 | Freedom Furniture | 201K | 3.3% | 3 |
| Jan 2026 | Hartman | 74K | 1.2% | 4 |
| Jan 2026 | Kettler | 40.5K | 0.66% | 5 |
| Feb 2026 | Bunnings | 4.1M | 82.1% | 1 |
| Feb 2026 | Mitre 10 | 673K | 13.5% | 2 |
| Feb 2026 | Freedom Furniture | 135K | 2.7% | 3 |
| Feb 2026 | Hartman | 49.5K | 0.99% | 4 |
| Feb 2026 | Kettler | 33.1K | 0.66% | 5 |
| Mar 2026 | Bunnings | 4.1M | 81.3% | 1 |
| Mar 2026 | Mitre 10 | 673K | 13.4% | 2 |
| Mar 2026 | Freedom Furniture | 165K | 3.3% | 3 |
| Mar 2026 | Hartman | 60.5K | 1.2% | 4 |
| Mar 2026 | Kettler | 40.5K | 0.81% | 5 |
| Apr 2026 | Bunnings | 4.1M | 81.5% | 1 |
| Apr 2026 | Mitre 10 | 673K | 13.4% | 2 |
| Apr 2026 | Freedom Furniture | 165K | 3.3% | 3 |
| Apr 2026 | Hartman | 49.5K | 0.99% | 4 |
| Apr 2026 | Kettler | 40.5K | 0.81% | 5 |
| May 2026 | Bunnings | 3.4M | 77.5% | 1 |
| May 2026 | Mitre 10 | 673K | 15.6% | 2 |
| May 2026 | Freedom Furniture | 201K | 4.6% | 3 |
| May 2026 | Hartman | 49.5K | 1.1% | 4 |
| May 2026 | Kettler | 49.5K | 1.1% | 5 |
| Jun 2026 | Bunnings | 3.4M | 79.9% | 1 |
| Jun 2026 | Mitre 10 | 550K | 13.1% | 2 |
| Jun 2026 | Freedom Furniture | 201K | 4.8% | 3 |
| Jun 2026 | Hartman | 49.5K | 1.2% | 4 |
| Jun 2026 | Kettler | 40.5K | 0.97% | 5 |
| Jul 2026 | Bunnings | 3.4M | 80.6% | 1 |
| Jul 2026 | Mitre 10 | 550K | 13.2% | 2 |
| Jul 2026 | Freedom Furniture | 165K | 4% | 3 |
| Jul 2026 | Hartman | 49.5K | 1.2% | 4 |
| Jul 2026 | Kettler | 40.5K | 0.97% | 5 |
| Aug 2026 | Bunnings | 3.4M | 78.4% | 1 |
| Aug 2026 | Mitre 10 | 673K | 15.8% | 2 |
| Aug 2026 | Freedom Furniture | 165K | 3.9% | 3 |
| Aug 2026 | Hartman | 49.5K | 1.2% | 4 |
| Aug 2026 | Kettler | 33.1K | 0.78% | 5 |
| Sep 2026 | Bunnings | — | — | — |
| Sep 2026 | Freedom Furniture | — | — | — |
| Sep 2026 | Hartman | — | — | — |
| Sep 2026 | Kettler | — | — | — |
| Sep 2026 | Mitre 10 | — | — | — |

## What is being compared

- **Bunnings**: Measured on the search term “bunnings”.
- **Freedom Furniture**: Measured on the search term “freedom furniture”.
- **Hartman**: Measured on the search term “hartman”.
- **Kettler**: Measured on the search term “kettler”.
- **Mitre 10**: Measured on the search term “mitre 10”.

- [Bunnings](/demand/global-en/brands/bunnings)
- [Freedom Furniture](/demand/global-en/brands/freedom-furniture)
- [Hartman](/demand/global-en/brands/hartman)
- [Kettler](/demand/global-en/brands/kettler)
- [Mitre 10](/demand/global-en/brands/mitre-10)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among outdoor furniture brands worldwide?

In August 2026, Bunnings was the most searched among outdoor furniture brands worldwide, with an estimated 3.4M branded searches and 78.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Outdoor furniture brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/outdoor-furniture-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/outdoor-furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.