--- title: "Arc'teryx vs Helly Hansen: Which is searched more?" description: "Is Arc'teryx or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/outdoor-clothing-brands/compare/arcteryx-vs-helly-hansen" publisher: "Brandwave" --- # Arc'teryx vs Helly Hansen: Which is searched more? Is Arc'teryx or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and Helly Hansen - **Competitive set**: Outdoor clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 20.3% - **Helly Hansen Share of Search**: 5% ## Is Arc'teryx or Helly Hansen more popular in search? - In September 2026, Arc'teryx had more branded searches than Helly Hansen among outdoor clothing brands worldwide. Arc'teryx had about 2.2 million branded searches, while Helly Hansen had 550,000. Arc'teryx made up 20.3% of all outdoor clothing brand searches we track, and Helly Hansen accounted for 5%. - Arc'teryx was ahead of Helly Hansen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among outdoor clothing brands worldwide moved from 17.2% to 20.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among outdoor clothing brands worldwide moved from 5.2% to 5%, and its estimated monthly branded searches moved from 823K to 550K. ## Top outdoor clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arc'teryx appeared in all five answers. Helly Hansen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx was listed before Helly Hansen in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The North Face | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Columbia | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Helly Hansen | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Rab | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mons Royale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icebreaker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor clothing brands - Asked ChatGPT "Which outdoor clothing brand should I buy?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. Columbia - Asked ChatGPT "What are the best outdoor clothing brands?": 1. Patagonia, 2. Arc'teryx, 3. The North Face, 4. Outdoor Research, 5. Columbia, 6. Rab, 7. Helly Hansen - Asked ChatGPT "What's the best outdoor clothing brand for cold wet weather?": 1. Patagonia, 2. Helly Hansen, 3. Arc'teryx, 4. Rab - Searched Google, AI Overview "outdoor clothing brands": 1. Patagonia, 2. The North Face, 3. Columbia, 4. Arc'teryx, 5. Outdoor Research, 6. Rab - Searched Google, AI Overview "outdoor jacket brands": 1. Patagonia, 2. The North Face, 3. Arc'teryx, 4. Columbia, 5. Outdoor Research, 6. Helly Hansen Not named in any answer: Kathmandu, Macpac, Mons Royale and Icebreaker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for outdoor clothing brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches. - In September 2026, Arc'teryx gained share of searches among outdoor clothing brands worldwide, from 17.6% to 20.3%. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 17.2% | 3 | 823K | 5.2% | 4 | | Nov 2025 | 4.1M | 17.2% | 3 | 1.2M | 5.1% | 4 | | Dec 2025 | 4.1M | 20% | 2 | 1M | 4.9% | 4 | | Jan 2026 | 3.4M | 18.9% | 3 | 1M | 5.6% | 4 | | Feb 2026 | 2.2M | 17.6% | 3 | 673K | 5.3% | 4 | | Mar 2026 | 1.8M | 16.6% | 3 | 450K | 4.1% | 5 | | Apr 2026 | 1.5M | 16.7% | 3 | 368K | 4.1% | 5 | | May 2026 | 1.5M | 15.5% | 3 | 450K | 4.7% | 5 | | Jun 2026 | 1.5M | 16.4% | 3 | 368K | 4% | 5 | | Jul 2026 | 1.5M | 15.6% | 3 | 368K | 3.8% | 5 | | Aug 2026 | 1.8M | 17.6% | 3 | 450K | 4.3% | 5 | | Sep 2026 | 2.2M | 20.3% | 3 | 550K | 5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search term “arcteryx”. - **Helly Hansen**: Measured on the search term “hellyhansen”. - [Arc'teryx profile](/demand/global-en/brands/arcteryx) - [Helly Hansen profile](/demand/global-en/brands/helly-hansen) - [All outdoor clothing brands worldwide](/demand/global-en/categories/outdoor-clothing-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or Helly Hansen more popular in search? In September 2026, Arc'teryx had more branded searches than Helly Hansen among outdoor clothing brands worldwide. Arc'teryx had about 2.2 million branded searches, while Helly Hansen had 550,000. Arc'teryx made up 20.3% of all outdoor clothing brand searches we track, and Helly Hansen accounted for 5%. ## Cite this page Brandwave. "Arc'teryx vs Helly Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/outdoor-clothing-brands/compare/arcteryx-vs-helly-hansen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/outdoor-clothing-brands/compare/arcteryx-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.