--- title: "Hulu vs Netflix: Which is searched more?" description: "Is Hulu or Netflix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ott-platforms/compare/hulu-vs-netflix" publisher: "Brandwave" --- # Hulu vs Netflix: Which is searched more? Is Hulu or Netflix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hulu and Netflix - **Competitive set**: OTT platforms - **Market**: Global - **Month measured**: Sep 2026 - **Hulu Share of Search**: 4.2% - **Netflix Share of Search**: 70.2% ## Is Hulu or Netflix more popular in search? - In September 2026, Netflix had more branded searches than Hulu among OTT platforms worldwide. Netflix had about 83.1 million branded searches, while Hulu had 5 million. Netflix made up 70.2% of all OTT platform searches we track, and Hulu accounted for 4.2%. - Netflix was ahead of Hulu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hulu’s share of searches among OTT platforms worldwide moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Netflix’s share of searches among OTT platforms worldwide moved from 66.9% to 70.2%, and its estimated monthly branded searches held steady at 83.1M. ## Top OTT platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hulu and Netflix were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Netflix was listed before Hulu in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Disney+ | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Prime Video | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | HBO Max | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Uscreen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brightcove | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kaltura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JW Player | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about OTT platforms - Asked ChatGPT "Which OTT platform should I use?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Hulu - Asked ChatGPT "What are the best OTT platforms?": 1. Netflix, 2. Prime Video, 3. HBO Max, 4. Disney+, 5. Hulu - Asked ChatGPT "What's the best OTT platform for streaming services?": 1. Uscreen, 2. Brightcove - Searched Google, AI Overview "ott platform": 1. Netflix, 2. Disney+, 3. Hulu, 4. Prime Video - Searched Google, AI Overview "video streaming platform": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Hulu Not named in any answer: Kaltura and JW Player. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for OTT platforms worldwide in September 2026? - In September 2026, Netflix gained share of searches among OTT platforms worldwide, from 69% to 70.2%. - In September 2026, Hulu gained share of searches among OTT platforms worldwide, from 3.4% to 4.2%. ## Month by month | Month | Hulu estimated searches | Hulu Share of Search | Hulu rank | Netflix estimated searches | Netflix Share of Search | Netflix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 4.9% | 5 | 83.1M | 66.9% | 1 | | Nov 2025 | 6.1M | 4.9% | 5 | 83.1M | 65.9% | 1 | | Dec 2025 | 5M | 3.5% | 5 | 101M | 70.7% | 1 | | Jan 2026 | 6.1M | 4.2% | 5 | 101M | 68.9% | 1 | | Feb 2026 | 5M | 4.2% | 5 | 83.1M | 69.1% | 1 | | Mar 2026 | 6.1M | 4.9% | 5 | 83.1M | 66.8% | 1 | | Apr 2026 | 5M | 4% | 5 | 83.1M | 66.8% | 1 | | May 2026 | 4.1M | 3.4% | 5 | 83.1M | 68.6% | 1 | | Jun 2026 | 4.1M | 3.4% | 5 | 83.1M | 69.6% | 1 | | Jul 2026 | 4.1M | 3.5% | 5 | 83.1M | 70.8% | 1 | | Aug 2026 | 4.1M | 3.4% | 5 | 83.1M | 69% | 1 | | Sep 2026 | 5M | 4.2% | 5 | 83.1M | 70.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hulu’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hulu**: Measured on the search term “hulu”. - **Netflix**: Measured on the search term “netflix”. - [Hulu profile](/demand/global-en/brands/hulu) - [Netflix profile](/demand/global-en/brands/netflix) - [All OTT platforms worldwide](/demand/global-en/categories/ott-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hulu or Netflix more popular in search? In September 2026, Netflix had more branded searches than Hulu among OTT platforms worldwide. Netflix had about 83.1 million branded searches, while Hulu had 5 million. Netflix made up 70.2% of all OTT platform searches we track, and Hulu accounted for 4.2%. ## Cite this page Brandwave. "Hulu vs Netflix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ott-platforms/compare/hulu-vs-netflix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ott-platforms/compare/hulu-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.