---
title: "OTT platforms: Which brands are most popular in search?"
description: "Compare the platforms that run streaming services. Share of Search among Vimeo, Kaltura, Brightcove, Uscreen and JW Player, the OTT platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ott-platforms"
publisher: "Brandwave"
---

# OTT platforms: Which brands are most popular in search?

Compare the platforms that run streaming services. Share of Search among Vimeo, Kaltura, Brightcove, Uscreen and JW Player, the OTT platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: OTT platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vimeo, 95.3%

## Which brand is most popular in search among OTT platforms worldwide?

- In August 2026, Vimeo was the most searched among OTT platforms worldwide, with an estimated 1.1M branded searches and 95.3% estimated Share of Search within this set.
- Kaltura is in 2nd place, 92.8 percentage points behind at 2.4% Share of Search.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among OTT platforms worldwide peaked at 96.1% in March 2026 and was lowest at 94.8% in October 2025.
- Across the 11 months ending August 2026, Vimeo, Kaltura, Brightcove, Uscreen and JW Player held steady: their estimated Share of Search among OTT platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vimeo vs Kaltura: compare search popularity](/demand/global-en/compare/kaltura-vs-vimeo): 95.3% against 2.4% Share of Search.

## How did search popularity change for OTT platforms worldwide in August 2026?

- In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.
- In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.
- Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
- Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vimeo | 95.3% | 1.1M | +0.5% | Vimeo |
| 2 | Kaltura | 2.4% | 27.1K | +49.7% | Kaltura |
| 3 | Brightcove | 0.93% | 10.4K | +0.3% | Brightcove |
| 4 | Uscreen | 0.89% | 9.9K | 0.0% | Uscreen |
| 5 | JW Player | 0.48% | 5.4K | 0.0% | JW Player |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vimeo | 1.3M | 94.8% | 1 |
| Oct 2025 | Kaltura | 33.1K | 2.4% | 2 |
| Oct 2025 | Brightcove | 18.8K | 1.4% | 3 |
| Oct 2025 | Uscreen | 12.1K | 0.88% | 4 |
| Oct 2025 | JW Player | 8.1K | 0.59% | 5 |
| Nov 2025 | Vimeo | 1.3M | 95.1% | 1 |
| Nov 2025 | Kaltura | 33.1K | 2.4% | 2 |
| Nov 2025 | Brightcove | 15.4K | 1.1% | 3 |
| Nov 2025 | Uscreen | 9.9K | 0.72% | 4 |
| Nov 2025 | JW Player | 8.1K | 0.59% | 5 |
| Dec 2025 | Vimeo | 1.3M | 95.6% | 1 |
| Dec 2025 | Kaltura | 27.1K | 2% | 2 |
| Dec 2025 | Brightcove | 15.4K | 1.1% | 3 |
| Dec 2025 | Uscreen | 9.9K | 0.73% | 4 |
| Dec 2025 | JW Player | 8.1K | 0.6% | 5 |
| Jan 2026 | Vimeo | 1.3M | 95% | 1 |
| Jan 2026 | Kaltura | 33.1K | 2.4% | 2 |
| Jan 2026 | Brightcove | 15.6K | 1.1% | 3 |
| Jan 2026 | Uscreen | 12.1K | 0.88% | 4 |
| Jan 2026 | JW Player | 8.1K | 0.59% | 5 |
| Feb 2026 | Vimeo | 1.3M | 95.8% | 1 |
| Feb 2026 | Kaltura | 27.1K | 2% | 2 |
| Feb 2026 | Brightcove | 12.7K | 0.94% | 3 |
| Feb 2026 | Uscreen | 9.9K | 0.73% | 4 |
| Feb 2026 | JW Player | 6.6K | 0.49% | 5 |
| Mar 2026 | Vimeo | 1.6M | 96.1% | 1 |
| Mar 2026 | Kaltura | 33.1K | 2% | 2 |
| Mar 2026 | Brightcove | 12.8K | 0.78% | 3 |
| Mar 2026 | Uscreen | 9.9K | 0.6% | 4 |
| Mar 2026 | JW Player | 8.1K | 0.49% | 5 |
| Apr 2026 | Vimeo | 1.3M | 95.4% | 1 |
| Apr 2026 | Kaltura | 33.1K | 2.4% | 2 |
| Apr 2026 | Brightcove | 12.7K | 0.94% | 3 |
| Apr 2026 | Uscreen | 9.9K | 0.73% | 4 |
| Apr 2026 | JW Player | 6.6K | 0.49% | 5 |
| May 2026 | Vimeo | 1.3M | 96% | 1 |
| May 2026 | Kaltura | 27.1K | 2% | 2 |
| May 2026 | Brightcove | 10.4K | 0.77% | 3 |
| May 2026 | Uscreen | 9.9K | 0.73% | 4 |
| May 2026 | JW Player | 6.6K | 0.49% | 5 |
| Jun 2026 | Vimeo | 1.1M | 95.4% | 1 |
| Jun 2026 | Kaltura | 22.2K | 2% | 2 |
| Jun 2026 | Brightcove | 12.7K | 1.1% | 3 |
| Jun 2026 | JW Player | 8.1K | 0.73% | 4 |
| Jun 2026 | Uscreen | 8.1K | 0.73% | 5 |
| Jul 2026 | Vimeo | 1.1M | 96% | 1 |
| Jul 2026 | Kaltura | 18.1K | 1.6% | 2 |
| Jul 2026 | Brightcove | 10.4K | 0.94% | 3 |
| Jul 2026 | Uscreen | 9.9K | 0.9% | 4 |
| Jul 2026 | JW Player | 5.4K | 0.49% | 5 |
| Aug 2026 | Vimeo | 1.1M | 95.3% | 1 |
| Aug 2026 | Kaltura | 27.1K | 2.4% | 2 |
| Aug 2026 | Brightcove | 10.4K | 0.93% | 3 |
| Aug 2026 | Uscreen | 9.9K | 0.89% | 4 |
| Aug 2026 | JW Player | 5.4K | 0.48% | 5 |
| Sep 2026 | Brightcove | — | — | — |
| Sep 2026 | JW Player | — | — | — |
| Sep 2026 | Kaltura | — | — | — |
| Sep 2026 | Uscreen | — | — | — |
| Sep 2026 | Vimeo | — | — | — |

## What is being compared

- **Brightcove**: Measured on the search terms “brightcove”, “brightcove app”, “brightcove beacon”, “brightcove com”, “brightcove platform”, “brightcove software”, “brightcove video”, “brightcove video cloud”, “brightcove video hosting”, “brightcove video platform” and “video hosting brightcove”, summed into one figure.
- **JW Player**: Measured on the search term “jw player”.
- **Kaltura**: Measured on the search term “kaltura”.
- **Uscreen**: Measured on the search term “uscreen”.
- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.

- [Brightcove](/demand/global-en/brands/brightcove)
- [JW Player](/demand/global-en/brands/jw-player)
- [Kaltura](/demand/global-en/brands/kaltura)
- [Uscreen](/demand/global-en/brands/uscreen)
- [Vimeo](/demand/global-en/brands/vimeo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among OTT platforms worldwide?

In August 2026, Vimeo was the most searched among OTT platforms worldwide, with an estimated 1.1M branded searches and 95.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "OTT platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ott-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ott-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.