---
title: "Optical frames: Which brands are most popular in search?"
description: "Compare the optical frames people buy. Share of Search among Specsavers, Zenni, Warby Parker, Luxottica, Bailey Nelson and Essilor, the optical frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/optical-frames"
publisher: "Brandwave"
---

# Optical frames: Which brands are most popular in search?

Compare the optical frames people buy. Share of Search among Specsavers, Zenni, Warby Parker, Luxottica, Bailey Nelson and Essilor, the optical frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Optical frames
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 39.4%

## Which brand is most popular in search among optical frames worldwide?

- In August 2026, Specsavers was the most searched among optical frames worldwide, with an estimated 1.8M branded searches and 39.4% estimated Share of Search within this set.
- Zenni is in 2nd place, 4.8 percentage points behind at 34.6% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide decreased from 41.4% to 39.4%.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide increased from 30% to 34.6%.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide decreased from 20.7% to 19.5%.
- Across the 11 months ending August 2026, Luxottica’s estimated Share of Search among optical frames worldwide decreased from 4.5% to 3.6%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide peaked at 42.5% in June 2026 and was lowest at 37.2% in December 2025.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide peaked at 34.6% in August 2026 and was lowest at 28.7% in November 2025.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide peaked at 23.4% in December 2025 and was lowest at 17.4% in May 2026.
- Across the 11 months ending August 2026, Luxottica’s estimated Share of Search among optical frames worldwide peaked at 5% in December 2025 and was lowest at 3.6% in August 2026.
- Across the 11 months ending August 2026, Bailey Nelson and Essilor held steady: their estimated Share of Search among optical frames worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs Zenni: compare search popularity](/demand/global-en/compare/specsavers-vs-zenni): 39.4% against 34.6% Share of Search.
- [Specsavers vs Warby Parker: compare search popularity](/demand/global-en/compare/specsavers-vs-warby-parker): 39.4% against 19.5% Share of Search.
- [Specsavers vs Luxottica: compare search popularity](/demand/global-en/compare/luxottica-vs-specsavers): 39.4% against 3.6% Share of Search.
- [Zenni vs Warby Parker: compare search popularity](/demand/global-en/compare/warby-parker-vs-zenni): 34.6% against 19.5% Share of Search.
- [Zenni vs Luxottica: compare search popularity](/demand/global-en/compare/luxottica-vs-zenni): 34.6% against 3.6% Share of Search.
- [Warby Parker vs Luxottica: compare search popularity](/demand/global-en/compare/luxottica-vs-warby-parker): 19.5% against 3.6% Share of Search.

## How did search popularity change for optical frames worldwide in August 2026?

- In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.
- In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.
- In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
- Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 39.4% | 1.8M | 0.0% | Specsavers |
| 2 | Zenni | 34.6% | 1.6M | +12.7% | Zenni |
| 3 | Warby Parker | 19.5% | 905K | +16.8% | Warby Parker |
| 4 | Luxottica | 3.6% | 165K | 0.0% | Luxottica |
| 5 | Bailey Nelson | 1.6% | 74K | 0.0% | Bailey Nelson |
| 6 | Essilor | 1.3% | 60.5K | -18.2% | Essilor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 1.8M | 41.4% | 1 |
| Oct 2025 | Zenni | 1.3M | 30% | 2 |
| Oct 2025 | Warby Parker | 918K | 20.7% | 3 |
| Oct 2025 | Luxottica | 201K | 4.5% | 4 |
| Oct 2025 | Bailey Nelson | 74K | 1.7% | 5 |
| Oct 2025 | Essilor | 74K | 1.7% | 6 |
| Nov 2025 | Specsavers | 1.8M | 42% | 1 |
| Nov 2025 | Zenni | 1.3M | 28.7% | 2 |
| Nov 2025 | Warby Parker | 922K | 21.2% | 3 |
| Nov 2025 | Luxottica | 201K | 4.6% | 4 |
| Nov 2025 | Bailey Nelson | 90.5K | 2.1% | 5 |
| Nov 2025 | Essilor | 60.5K | 1.4% | 6 |
| Dec 2025 | Specsavers | 1.5M | 37.2% | 1 |
| Dec 2025 | Zenni | 1.2M | 30.7% | 2 |
| Dec 2025 | Warby Parker | 944K | 23.4% | 3 |
| Dec 2025 | Luxottica | 201K | 5% | 4 |
| Dec 2025 | Bailey Nelson | 90.5K | 2.2% | 5 |
| Dec 2025 | Essilor | 60.5K | 1.5% | 6 |
| Jan 2026 | Specsavers | 2.2M | 42.3% | 1 |
| Jan 2026 | Zenni | 1.6M | 29.6% | 2 |
| Jan 2026 | Warby Parker | 1.1M | 21.2% | 3 |
| Jan 2026 | Luxottica | 201K | 3.8% | 4 |
| Jan 2026 | Bailey Nelson | 90.5K | 1.7% | 5 |
| Jan 2026 | Essilor | 74K | 1.4% | 6 |
| Feb 2026 | Specsavers | 1.8M | 41.3% | 1 |
| Feb 2026 | Zenni | 1.3M | 30.3% | 2 |
| Feb 2026 | Warby Parker | 924K | 20.8% | 3 |
| Feb 2026 | Luxottica | 201K | 4.5% | 4 |
| Feb 2026 | Bailey Nelson | 74K | 1.7% | 5 |
| Feb 2026 | Essilor | 60.5K | 1.4% | 6 |
| Mar 2026 | Specsavers | 1.8M | 39.2% | 1 |
| Mar 2026 | Zenni | 1.5M | 33% | 2 |
| Mar 2026 | Warby Parker | 949K | 20.3% | 3 |
| Mar 2026 | Luxottica | 201K | 4.3% | 4 |
| Mar 2026 | Bailey Nelson | 74K | 1.6% | 5 |
| Mar 2026 | Essilor | 74K | 1.6% | 6 |
| Apr 2026 | Specsavers | 1.8M | 39.8% | 1 |
| Apr 2026 | Zenni | 1.5M | 32.5% | 2 |
| Apr 2026 | Warby Parker | 928K | 20.2% | 3 |
| Apr 2026 | Luxottica | 201K | 4.4% | 4 |
| Apr 2026 | Bailey Nelson | 74K | 1.6% | 5 |
| Apr 2026 | Essilor | 74K | 1.6% | 6 |
| May 2026 | Specsavers | 1.8M | 42.2% | 1 |
| May 2026 | Zenni | 1.4M | 33.4% | 2 |
| May 2026 | Warby Parker | 756K | 17.4% | 3 |
| May 2026 | Luxottica | 165K | 3.8% | 4 |
| May 2026 | Bailey Nelson | 74K | 1.7% | 5 |
| May 2026 | Essilor | 60.5K | 1.4% | 6 |
| Jun 2026 | Specsavers | 1.8M | 42.5% | 1 |
| Jun 2026 | Zenni | 1.4M | 33% | 2 |
| Jun 2026 | Warby Parker | 756K | 17.5% | 3 |
| Jun 2026 | Luxottica | 165K | 3.8% | 4 |
| Jun 2026 | Bailey Nelson | 74K | 1.7% | 5 |
| Jun 2026 | Essilor | 60.5K | 1.4% | 6 |
| Jul 2026 | Specsavers | 1.8M | 42.1% | 1 |
| Jul 2026 | Zenni | 1.4M | 32.8% | 2 |
| Jul 2026 | Warby Parker | 775K | 17.8% | 3 |
| Jul 2026 | Luxottica | 165K | 3.8% | 4 |
| Jul 2026 | Bailey Nelson | 74K | 1.7% | 5 |
| Jul 2026 | Essilor | 74K | 1.7% | 6 |
| Aug 2026 | Specsavers | 1.8M | 39.4% | 1 |
| Aug 2026 | Zenni | 1.6M | 34.6% | 2 |
| Aug 2026 | Warby Parker | 905K | 19.5% | 3 |
| Aug 2026 | Luxottica | 165K | 3.6% | 4 |
| Aug 2026 | Bailey Nelson | 74K | 1.6% | 5 |
| Aug 2026 | Essilor | 60.5K | 1.3% | 6 |
| Sep 2026 | Bailey Nelson | — | — | — |
| Sep 2026 | Essilor | — | — | — |
| Sep 2026 | Luxottica | — | — | — |
| Sep 2026 | Specsavers | — | — | — |
| Sep 2026 | Warby Parker | — | — | — |
| Sep 2026 | Zenni | — | — | — |

## What is being compared

- **Bailey Nelson**: Measured on the search term “baileynelson”.
- **Essilor**: Measured on the search term “essilor”.
- **Luxottica**: Measured on the search term “luxottica”.
- **Specsavers**: Measured on the search term “specsavers”.
- **Warby Parker**: Measured on the search terms “eyewear warby parker”, “glasses warby parker”, “prescription glasses warby parker”, “warby parker”, “warby parker eyewear”, “warby parker optical”, “warbyparker” and “warbyparker com”, summed into one figure.
- **Zenni**: Measured on the search terms “eyewear zenni”, “glasses zenni”, “prescription glasses zenni”, “zenni”, “zenni eyewear”, “zennioptical” and “zennioptical com”, summed into one figure.

- [Bailey Nelson](/demand/global-en/brands/bailey-nelson)
- [Essilor](/demand/global-en/brands/essilor)
- [Luxottica](/demand/global-en/brands/luxottica)
- [Specsavers](/demand/global-en/brands/specsavers)
- [Warby Parker](/demand/global-en/brands/warby-parker)
- [Zenni](/demand/global-en/brands/zenni)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among optical frames worldwide?

In August 2026, Specsavers was the most searched among optical frames worldwide, with an estimated 1.8M branded searches and 39.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Optical frames: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/optical-frames

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/optical-frames. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.