---
title: "Online video editing platforms: Which brands are most popular in search?"
description: "Compare browser and app-based tools for creating social and marketing videos. Share of Search among CapCut, InVideo, Descript, VEED and Kapwing, the online video editing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-video-editing-platforms"
publisher: "Brandwave"
---

# Online video editing platforms: Which brands are most popular in search?

Compare browser and app-based tools for creating social and marketing videos. Share of Search among CapCut, InVideo, Descript, VEED and Kapwing, the online video editing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online video editing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CapCut, 90.5%

## Which brand is most popular in search among online video editing platforms worldwide?

- In August 2026, CapCut was the most searched among online video editing platforms worldwide, with an estimated 17.1M branded searches and 90.5% estimated Share of Search within this set.
- InVideo is in 2nd place, 85.3 percentage points behind at 5.2% Share of Search.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among online video editing platforms worldwide increased from 86.2% to 90.5%.
- Across the 11 months ending August 2026, InVideo’s estimated Share of Search among online video editing platforms worldwide decreased from 7.4% to 5.2%.
- Across the 11 months ending August 2026, VEED’s estimated Share of Search among online video editing platforms worldwide decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide decreased from 2.4% to 1.1%.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among online video editing platforms worldwide peaked at 91.4% in May 2026 and was lowest at 86.1% in November 2025.
- Across the 11 months ending August 2026, InVideo’s estimated Share of Search among online video editing platforms worldwide peaked at 7.4% in October 2025 and was lowest at 4.7% in June 2026.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Descript rose from 5th to 3rd among online video editing platforms worldwide.
- Across the 11 months ending August 2026, Kapwing fell from 3rd to 5th among online video editing platforms worldwide.

## Compare search popularity between leading brands

- [CapCut vs InVideo: compare search popularity](/demand/global-en/compare/capcut-vs-invideo): 90.5% against 5.2% Share of Search.

## How did search popularity change for online video editing platforms worldwide in August 2026?

- Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
- Estimated monthly branded searches for VEED worldwide fell 39.9% over 11 measured months, from 415K to 250K in August 2026.
- Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CapCut | 90.5% | 17.1M | +0.6% | CapCut |
| 2 | InVideo | 5.2% | 988K | 0.0% | InVideo |
| 3 | Descript | 1.8% | 350K | -4.5% | Descript |
| 4 | VEED | 1.3% | 250K | -13.6% | VEED |
| 5 | Kapwing | 1.1% | 211K | -2.3% | Kapwing |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CapCut | 17M | 86.2% | 1 |
| Oct 2025 | InVideo | 1.4M | 7.4% | 2 |
| Oct 2025 | Kapwing | 465K | 2.4% | 3 |
| Oct 2025 | VEED | 415K | 2.1% | 4 |
| Oct 2025 | Descript | 388K | 2% | 5 |
| Nov 2025 | CapCut | 17.1M | 86.1% | 1 |
| Nov 2025 | InVideo | 1.4M | 6.9% | 2 |
| Nov 2025 | Kapwing | 568K | 2.9% | 3 |
| Nov 2025 | VEED | 418K | 2.1% | 4 |
| Nov 2025 | Descript | 389K | 2% | 5 |
| Dec 2025 | CapCut | 20.7M | 89.8% | 1 |
| Dec 2025 | InVideo | 1.1M | 4.9% | 2 |
| Dec 2025 | Kapwing | 468K | 2% | 3 |
| Dec 2025 | VEED | 423K | 1.8% | 4 |
| Dec 2025 | Descript | 331K | 1.4% | 5 |
| Jan 2026 | CapCut | 20.8M | 88.9% | 1 |
| Jan 2026 | InVideo | 1.4M | 5.9% | 2 |
| Jan 2026 | Kapwing | 465K | 2% | 3 |
| Jan 2026 | Descript | 390K | 1.7% | 4 |
| Jan 2026 | VEED | 369K | 1.6% | 5 |
| Feb 2026 | CapCut | 17M | 88.3% | 1 |
| Feb 2026 | InVideo | 1.1M | 5.8% | 2 |
| Feb 2026 | Descript | 394K | 2.1% | 3 |
| Feb 2026 | Kapwing | 383K | 2% | 4 |
| Feb 2026 | VEED | 356K | 1.9% | 5 |
| Mar 2026 | CapCut | 20.8M | 89.5% | 1 |
| Mar 2026 | InVideo | 1.3M | 5.6% | 2 |
| Mar 2026 | Descript | 389K | 1.7% | 3 |
| Mar 2026 | Kapwing | 386K | 1.7% | 4 |
| Mar 2026 | VEED | 365K | 1.6% | 5 |
| Apr 2026 | CapCut | 17M | 87.5% | 1 |
| Apr 2026 | InVideo | 1.3M | 6.7% | 2 |
| Apr 2026 | Kapwing | 386K | 2% | 3 |
| Apr 2026 | Descript | 382K | 2% | 4 |
| Apr 2026 | VEED | 360K | 1.9% | 5 |
| May 2026 | CapCut | 20.8M | 91.4% | 1 |
| May 2026 | InVideo | 1.1M | 4.7% | 2 |
| May 2026 | Descript | 326K | 1.4% | 3 |
| May 2026 | VEED | 297K | 1.3% | 4 |
| May 2026 | Kapwing | 268K | 1.2% | 5 |
| Jun 2026 | CapCut | 17.1M | 90.8% | 1 |
| Jun 2026 | InVideo | 874K | 4.7% | 2 |
| Jun 2026 | Descript | 342K | 1.8% | 3 |
| Jun 2026 | VEED | 291K | 1.6% | 4 |
| Jun 2026 | Kapwing | 216K | 1.1% | 5 |
| Jul 2026 | CapCut | 17.1M | 90.2% | 1 |
| Jul 2026 | InVideo | 988K | 5.2% | 2 |
| Jul 2026 | Descript | 366K | 1.9% | 3 |
| Jul 2026 | VEED | 289K | 1.5% | 4 |
| Jul 2026 | Kapwing | 216K | 1.1% | 5 |
| Aug 2026 | CapCut | 17.1M | 90.5% | 1 |
| Aug 2026 | InVideo | 988K | 5.2% | 2 |
| Aug 2026 | Descript | 350K | 1.8% | 3 |
| Aug 2026 | VEED | 250K | 1.3% | 4 |
| Aug 2026 | Kapwing | 211K | 1.1% | 5 |
| Sep 2026 | CapCut | — | — | — |
| Sep 2026 | Descript | — | — | — |
| Sep 2026 | InVideo | — | — | — |
| Sep 2026 | Kapwing | — | — | — |
| Sep 2026 | VEED | — | — | — |

## What is being compared

- **CapCut**: Measured on the search terms “capcut” and “capcut video editor”, summed into one figure.
- **Descript**: Measured on the search terms “descript”, “descript ai video editor”, “descript app”, “descript audio transcription”, “descript com”, “descript software”, “descript transcribe”, “descript transcription” and “descript video editor”, summed into one figure.
- **InVideo**: Measured on the search terms “invideo” and “invideo ai”, summed into one figure.
- **Kapwing**: Measured on the search terms “kapwing” and “kapwing video editor”, summed into one figure.
- **VEED**: Measured on the search terms “veed ai”, “veed io” and “veed video editor”, summed into one figure.

- [CapCut](/demand/global-en/brands/capcut)
- [Descript](/demand/global-en/brands/descript)
- [InVideo](/demand/global-en/brands/invideo)
- [Kapwing](/demand/global-en/brands/kapwing)
- [VEED](/demand/global-en/brands/veed)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online video editing platforms worldwide?

In August 2026, CapCut was the most searched among online video editing platforms worldwide, with an estimated 17.1M branded searches and 90.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online video editing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-video-editing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-video-editing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.