--- title: "Online travel booking sites: Which are searched most?" description: "Compare the online travel booking sites people choose between. Share of Search among Skyscanner, Expedia, Booking.com, Agoda, Trip.com and Hotels.com, the online travel booking sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-travel-booking" publisher: "Brandwave" --- # Online travel booking sites: Which are searched most? Compare the online travel booking sites people choose between. Share of Search among Skyscanner, Expedia, Booking.com, Agoda, Trip.com and Hotels.com, the online travel booking sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online travel booking sites - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Skyscanner, 64.7% ## Which brand is most popular in search among online travel booking sites worldwide? - In September 2026, Skyscanner was the most searched among online travel booking sites worldwide, with an estimated 45.5M branded searches and 64.7% estimated Share of Search within this set. - Expedia is in 2nd place, 51.7 percentage points behind at 13% Share of Search. - Across the 12 months ending September 2026, Skyscanner’s estimated Share of Search among online travel booking sites worldwide decreased from 71.7% to 64.7%. - Across the 12 months ending September 2026, Expedia’s estimated Share of Search among online travel booking sites worldwide increased from 11.8% to 13%. - Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among online travel booking sites worldwide increased from 6.6% to 10.7%. - Across the 12 months ending September 2026, Agoda’s estimated Share of Search among online travel booking sites worldwide increased from 7.9% to 8.7%. - Across the 12 months ending September 2026, Trip.com’s estimated Share of Search among online travel booking sites worldwide increased from 1.3% to 2.1%. - Across the 12 months ending September 2026, Skyscanner’s estimated Share of Search among online travel booking sites worldwide peaked at 72% in January 2026 and was lowest at 63.3% in August 2026. - Across the 12 months ending September 2026, Expedia’s estimated Share of Search among online travel booking sites worldwide peaked at 13.9% in February 2026 and was lowest at 11.8% in October 2025. - Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among online travel booking sites worldwide peaked at 12.8% in August 2026 and was lowest at 6.6% in October 2025. - Across the 12 months ending September 2026, Agoda’s estimated Share of Search among online travel booking sites worldwide peaked at 9.1% in December 2025 and was lowest at 7.3% in July 2026. - Across the 12 months ending September 2026, Trip.com’s estimated Share of Search among online travel booking sites worldwide peaked at 2.1% in September 2026 and was lowest at 1% in February 2026. - Across the 12 months ending September 2026, Booking.com rose from 4th to 3rd among online travel booking sites worldwide. - Across the 12 months ending September 2026, Agoda fell from 3rd to 4th among online travel booking sites worldwide. - Across the 12 months ending September 2026, Hotels.com held steady: its estimated Share of Search among online travel booking sites worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Skyscanner vs Expedia: compare search popularity](/demand/global-en/compare/expedia-vs-skyscanner): 64.7% against 13% Share of Search. - [Skyscanner vs Booking.com: compare search popularity](/demand/global-en/compare/booking-com-vs-skyscanner): 64.7% against 10.7% Share of Search. - [Skyscanner vs Agoda: compare search popularity](/demand/global-en/compare/agoda-vs-skyscanner): 64.7% against 8.7% Share of Search. - [Skyscanner vs Trip.com: compare search popularity](/demand/global-en/compare/skyscanner-vs-trip-com): 64.7% against 2.1% Share of Search. - [Expedia vs Booking.com: compare search popularity](/demand/global-en/compare/booking-com-vs-expedia): 13% against 10.7% Share of Search. - [Expedia vs Agoda: compare search popularity](/demand/global-en/compare/agoda-vs-expedia): 13% against 8.7% Share of Search. - [Expedia vs Trip.com: compare search popularity](/demand/global-en/compare/expedia-vs-trip-com): 13% against 2.1% Share of Search. - [Booking.com vs Agoda: compare search popularity](/demand/global-en/compare/agoda-vs-booking-com): 10.7% against 8.7% Share of Search. - [Booking.com vs Trip.com: compare search popularity](/demand/global-en/compare/booking-com-vs-trip-com): 10.7% against 2.1% Share of Search. - [Agoda vs Trip.com: compare search popularity](/demand/global-en/compare/agoda-vs-trip-com): 8.7% against 2.1% Share of Search. ## How did search popularity change for online travel booking sites worldwide in September 2026? - In September 2026, Skyscanner gained estimated Share of Search among online travel booking sites worldwide, from 63.3% to 64.7%. - In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%. - Trip.com’s estimated Share of Search among online travel booking sites worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026. - In September 2026, Expedia rose from 3rd to 2nd among online travel booking sites worldwide. - Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026. - Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Skyscanner | 64.7% | 45.5M | 0.0% | Trip.com Group | | 2 | Expedia | 13% | 9.1M | 0.0% | Expedia Group | | 3 | Booking.com | 10.7% | 7.5M | -18.3% | Booking Holdings | | 4 | Agoda | 8.7% | 6.1M | 0.0% | Booking Holdings | | 5 | Trip.com | 2.1% | 1.5M | +23.0% | Trip.com Group | | 6 | Hotels.com | 0.78% | 550K | -18.3% | Expedia Group | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skyscanner | 45.5M | 71.7% | 1 | | Oct 2025 | Expedia | 7.5M | 11.8% | 2 | | Oct 2025 | Agoda | 5M | 7.9% | 3 | | Oct 2025 | Booking.com | 4.2M | 6.6% | 4 | | Oct 2025 | Trip.com | 823K | 1.3% | 5 | | Oct 2025 | Hotels.com | 450K | 0.71% | 6 | | Nov 2025 | Skyscanner | 45.5M | 72% | 1 | | Nov 2025 | Expedia | 7.5M | 11.8% | 2 | | Nov 2025 | Agoda | 5M | 7.9% | 3 | | Nov 2025 | Booking.com | 4.2M | 6.6% | 4 | | Nov 2025 | Trip.com | 673K | 1.1% | 5 | | Nov 2025 | Hotels.com | 368K | 0.58% | 6 | | Dec 2025 | Skyscanner | 37.2M | 67.8% | 1 | | Dec 2025 | Expedia | 7.5M | 13.6% | 2 | | Dec 2025 | Agoda | 5M | 9.1% | 3 | | Dec 2025 | Booking.com | 4.2M | 7.6% | 4 | | Dec 2025 | Trip.com | 673K | 1.2% | 5 | | Dec 2025 | Hotels.com | 368K | 0.67% | 6 | | Jan 2026 | Skyscanner | 55.6M | 72% | 1 | | Jan 2026 | Expedia | 9.1M | 11.8% | 2 | | Jan 2026 | Agoda | 6.1M | 7.9% | 3 | | Jan 2026 | Booking.com | 5.1M | 6.6% | 4 | | Jan 2026 | Trip.com | 823K | 1.1% | 5 | | Jan 2026 | Hotels.com | 450K | 0.58% | 6 | | Feb 2026 | Skyscanner | 45.5M | 69.1% | 1 | | Feb 2026 | Expedia | 9.1M | 13.9% | 2 | | Feb 2026 | Booking.com | 5.1M | 7.7% | 3 | | Feb 2026 | Agoda | 5M | 7.6% | 4 | | Feb 2026 | Trip.com | 673K | 1% | 5 | | Feb 2026 | Hotels.com | 450K | 0.68% | 6 | | Mar 2026 | Skyscanner | 45.5M | 67.6% | 1 | | Mar 2026 | Expedia | 9.1M | 13.6% | 2 | | Mar 2026 | Booking.com | 6.2M | 9.2% | 3 | | Mar 2026 | Agoda | 5M | 7.4% | 4 | | Mar 2026 | Trip.com | 1M | 1.5% | 5 | | Mar 2026 | Hotels.com | 450K | 0.67% | 6 | | Apr 2026 | Skyscanner | 45.5M | 67.8% | 1 | | Apr 2026 | Expedia | 9.1M | 13.6% | 2 | | Apr 2026 | Booking.com | 6.2M | 9.2% | 3 | | Apr 2026 | Agoda | 5M | 7.5% | 4 | | Apr 2026 | Trip.com | 823K | 1.2% | 5 | | Apr 2026 | Hotels.com | 450K | 0.67% | 6 | | May 2026 | Skyscanner | 45.5M | 66.6% | 1 | | May 2026 | Expedia | 9.1M | 13.4% | 2 | | May 2026 | Booking.com | 6.2M | 9.1% | 3 | | May 2026 | Agoda | 6.1M | 9% | 4 | | May 2026 | Trip.com | 823K | 1.2% | 5 | | May 2026 | Hotels.com | 550K | 0.8% | 6 | | Jun 2026 | Skyscanner | 45.5M | 67.7% | 1 | | Jun 2026 | Expedia | 9.1M | 13.6% | 2 | | Jun 2026 | Booking.com | 6.2M | 9.2% | 3 | | Jun 2026 | Agoda | 5M | 7.4% | 4 | | Jun 2026 | Trip.com | 823K | 1.2% | 5 | | Jun 2026 | Hotels.com | 550K | 0.82% | 6 | | Jul 2026 | Skyscanner | 45.5M | 66.1% | 1 | | Jul 2026 | Expedia | 9.1M | 13.3% | 2 | | Jul 2026 | Booking.com | 7.6M | 11% | 3 | | Jul 2026 | Agoda | 5M | 7.3% | 4 | | Jul 2026 | Trip.com | 1M | 1.5% | 5 | | Jul 2026 | Hotels.com | 673K | 0.98% | 6 | | Aug 2026 | Skyscanner | 45.5M | 63.3% | 1 | | Aug 2026 | Booking.com | 9.2M | 12.8% | 2 | | Aug 2026 | Expedia | 9.1M | 12.7% | 3 | | Aug 2026 | Agoda | 6.1M | 8.5% | 4 | | Aug 2026 | Trip.com | 1.2M | 1.7% | 5 | | Aug 2026 | Hotels.com | 673K | 0.94% | 6 | | Sep 2026 | Skyscanner | 45.5M | 64.7% | 1 | | Sep 2026 | Expedia | 9.1M | 13% | 2 | | Sep 2026 | Booking.com | 7.5M | 10.7% | 3 | | Sep 2026 | Agoda | 6.1M | 8.7% | 4 | | Sep 2026 | Trip.com | 1.5M | 2.1% | 5 | | Sep 2026 | Hotels.com | 550K | 0.78% | 6 | ## What is being compared - **Agoda**: Measured on the search term “agoda”. - **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure. - **Expedia**: Measured on the search term “expedia”. - **Hotels.com**: Measured on the search term “hotels com”. - **Skyscanner**: Measured on the search term “skyscanner”. - **Trip.com**: Measured on the search term “tripcom”. - [Agoda](/demand/global-en/brands/agoda) - [Booking.com](/demand/global-en/brands/booking-com) - [Expedia](/demand/global-en/brands/expedia) - [Hotels.com](/demand/global-en/brands/hotels-com) - [Skyscanner](/demand/global-en/brands/skyscanner) - [Trip.com](/demand/global-en/brands/trip-com) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online travel booking sites worldwide? In September 2026, Skyscanner was the most searched among online travel booking sites worldwide, with an estimated 45.5M branded searches and 64.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Online travel booking sites: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/online-travel-booking This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-travel-booking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.