---
title: "Kayak vs Skyscanner: Which is more popular by branded search?"
description: "Which is more popular in search, Kayak or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-travel-agencies/compare/kayak-travel-vs-skyscanner"
publisher: "Brandwave"
---

# Kayak vs Skyscanner: Which is more popular by branded search?

Which is more popular in search, Kayak or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kayak and Skyscanner
- **Competitive set**: Online travel agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Kayak Share of Search**: 0.01%
- **Skyscanner Share of Search**: 73.3%

## Which is more popular in search, Kayak or Skyscanner?

- In August 2026, Skyscanner had more branded searches than Kayak among online travel agencies worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Kayak’s 8.1K, and held a 73.3% Share of Search versus Kayak’s 0.01%.
- Skyscanner was ahead of Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kayak’s estimated Share of Search among online travel agencies worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide moved from 77.3% to 73.3%, and its estimated monthly branded searches held steady at 45.5M.

## How did search popularity change for online travel agencies worldwide in August 2026?

- In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%.

## Month by month

| Month | Kayak estimated searches | Kayak Share of Search | Kayak rank | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.01% | 6 | 45.5M | 77.3% | 1 |
| Nov 2025 | 6.6K | 0.01% | 6 | 45.5M | 77.5% | 1 |
| Dec 2025 | 6.6K | 0.01% | 6 | 37.2M | 73.8% | 1 |
| Jan 2026 | 6.6K | <0.01% | 6 | 55.6M | 77.5% | 1 |
| Feb 2026 | 8.1K | 0.01% | 6 | 45.5M | 75.4% | 1 |
| Mar 2026 | 12.1K | 0.02% | 6 | 45.5M | 74.9% | 1 |
| Apr 2026 | 9.9K | 0.02% | 6 | 45.5M | 75.1% | 1 |
| May 2026 | 9.9K | 0.02% | 6 | 45.5M | 73.8% | 1 |
| Jun 2026 | 8.1K | 0.01% | 6 | 45.5M | 75.2% | 1 |
| Jul 2026 | 8.1K | 0.01% | 6 | 45.5M | 74.9% | 1 |
| Aug 2026 | 8.1K | 0.01% | 6 | 45.5M | 73.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kayak’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kayak**: Measured on the search term “kayak travel”.
- **Skyscanner**: Measured on the search term “skyscanner”.

- [Kayak profile](/demand/global-en/brands/kayak-travel)
- [Skyscanner profile](/demand/global-en/brands/skyscanner)
- [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kayak or Skyscanner?

In August 2026, Skyscanner had more branded searches than Kayak among online travel agencies worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Kayak’s 8.1K, and held a 73.3% Share of Search versus Kayak’s 0.01%.

## Cite this page

Brandwave. "Kayak vs Skyscanner: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/online-travel-agencies/compare/kayak-travel-vs-skyscanner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-travel-agencies/compare/kayak-travel-vs-skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.