---
title: "Online translation tools: Which brands are most popular in search?"
description: "Compare services and tools used to translate text between languages. Share of Search among Google Translate, DeepL, QuillBot, Reverso and Papago, the online translation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-translation-tools"
publisher: "Brandwave"
---

# Online translation tools: Which brands are most popular in search?

Compare services and tools used to translate text between languages. Share of Search among Google Translate, DeepL, QuillBot, Reverso and Papago, the online translation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online translation tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Translate, 89.5%

## Which brand is most popular in search among online translation tools worldwide?

- In August 2026, Google Translate was the most searched among online translation tools worldwide, with an estimated 228M branded searches and 89.5% estimated Share of Search within this set.
- DeepL is in 2nd place, 82.1 percentage points behind at 7.4% Share of Search.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among online translation tools worldwide increased from 86% to 89.5%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide decreased from 9.6% to 7.4%.
- Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among online translation tools worldwide decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among online translation tools worldwide decreased from 1.3% to 0.74%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among online translation tools worldwide peaked at 89.5% in August 2026 and was lowest at 85.3% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide peaked at 11.3% in July 2026 and was lowest at 7.4% in August 2026.
- Across the 11 months ending August 2026, Papago held steady: its estimated Share of Search among online translation tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Translate vs DeepL: compare search popularity](/demand/global-en/compare/deepl-vs-google-translate): 89.5% against 7.4% Share of Search.
- [Google Translate vs QuillBot: compare search popularity](/demand/global-en/compare/google-translate-vs-quillbot): 89.5% against 2.2% Share of Search.
- [DeepL vs QuillBot: compare search popularity](/demand/global-en/compare/deepl-vs-quillbot): 7.4% against 2.2% Share of Search.

## How did search popularity change for online translation tools worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among online translation tools worldwide, from 85.3% to 89.5%.
- In August 2026, DeepL lost estimated Share of Search among online translation tools worldwide, from 11.3% to 7.4%.
- Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
- Estimated monthly branded searches for QuillBot worldwide fell 39.5% over 11 measured months, from 9.3M to 5.6M in August 2026.
- Estimated monthly branded searches for Papago worldwide fell 34.6% over 11 measured months, from 785K to 513K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Translate | 89.5% | 228M | -0.5% | Google |
| 2 | DeepL | 7.4% | 18.7M | -38.3% | DeepL |
| 3 | QuillBot | 2.2% | 5.6M | -12.2% | QuillBot |
| 4 | Reverso | 0.74% | 1.9M | -16.9% | Reverso |
| 5 | Papago | 0.2% | 513K | -4.8% | NAVER |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Translate | 278M | 86% | 1 |
| Oct 2025 | DeepL | 31.2M | 9.6% | 2 |
| Oct 2025 | QuillBot | 9.3M | 2.9% | 3 |
| Oct 2025 | Reverso | 4.1M | 1.3% | 4 |
| Oct 2025 | Papago | 785K | 0.24% | 5 |
| Nov 2025 | Google Translate | 278M | 86.7% | 1 |
| Nov 2025 | DeepL | 28.4M | 8.9% | 2 |
| Nov 2025 | QuillBot | 9.3M | 2.9% | 3 |
| Nov 2025 | Reverso | 4.1M | 1.3% | 4 |
| Nov 2025 | Papago | 796K | 0.25% | 5 |
| Dec 2025 | Google Translate | 278M | 88.8% | 1 |
| Dec 2025 | DeepL | 24.6M | 7.9% | 2 |
| Dec 2025 | QuillBot | 6.2M | 2% | 3 |
| Dec 2025 | Reverso | 3.5M | 1.1% | 4 |
| Dec 2025 | Papago | 692K | 0.22% | 5 |
| Jan 2026 | Google Translate | 279M | 87.8% | 1 |
| Jan 2026 | DeepL | 27.8M | 8.8% | 2 |
| Jan 2026 | QuillBot | 6.2M | 2% | 3 |
| Jan 2026 | Reverso | 4.1M | 1.3% | 4 |
| Jan 2026 | Papago | 773K | 0.24% | 5 |
| Feb 2026 | Google Translate | 278M | 88.6% | 1 |
| Feb 2026 | DeepL | 24.6M | 7.9% | 2 |
| Feb 2026 | QuillBot | 6.2M | 2% | 3 |
| Feb 2026 | Reverso | 4.1M | 1.3% | 4 |
| Feb 2026 | Papago | 651K | 0.21% | 5 |
| Mar 2026 | Google Translate | 279M | 86.3% | 1 |
| Mar 2026 | DeepL | 31.2M | 9.7% | 2 |
| Mar 2026 | QuillBot | 8.2M | 2.6% | 3 |
| Mar 2026 | Reverso | 4.1M | 1.3% | 4 |
| Mar 2026 | Papago | 746K | 0.23% | 5 |
| Apr 2026 | Google Translate | 278M | 88.3% | 1 |
| Apr 2026 | DeepL | 26.7M | 8.5% | 2 |
| Apr 2026 | QuillBot | 6.3M | 2% | 3 |
| Apr 2026 | Reverso | 3.4M | 1.1% | 4 |
| Apr 2026 | Papago | 595K | 0.19% | 5 |
| May 2026 | Google Translate | 279M | 87.9% | 1 |
| May 2026 | DeepL | 28M | 8.8% | 2 |
| May 2026 | QuillBot | 6.3M | 2% | 3 |
| May 2026 | Reverso | 3.4M | 1.1% | 4 |
| May 2026 | Papago | 606K | 0.19% | 5 |
| Jun 2026 | Google Translate | 228M | 86.1% | 1 |
| Jun 2026 | DeepL | 28M | 10.6% | 2 |
| Jun 2026 | QuillBot | 5.5M | 2.1% | 3 |
| Jun 2026 | Reverso | 2.8M | 1% | 4 |
| Jun 2026 | Papago | 526K | 0.2% | 5 |
| Jul 2026 | Google Translate | 229M | 85.3% | 1 |
| Jul 2026 | DeepL | 30.3M | 11.3% | 2 |
| Jul 2026 | QuillBot | 6.4M | 2.4% | 3 |
| Jul 2026 | Reverso | 2.3M | 0.85% | 4 |
| Jul 2026 | Papago | 539K | 0.2% | 5 |
| Aug 2026 | Google Translate | 228M | 89.5% | 1 |
| Aug 2026 | DeepL | 18.7M | 7.4% | 2 |
| Aug 2026 | QuillBot | 5.6M | 2.2% | 3 |
| Aug 2026 | Reverso | 1.9M | 0.74% | 4 |
| Aug 2026 | Papago | 513K | 0.2% | 5 |
| Sep 2026 | DeepL | — | — | — |
| Sep 2026 | Google Translate | — | — | — |
| Sep 2026 | Papago | — | — | — |
| Sep 2026 | QuillBot | — | — | — |
| Sep 2026 | Reverso | — | — | — |

## What is being compared

- **DeepL**: Measured on the search terms “deepl”, “deepl ai”, “deepl app”, “deepl com”, “deepl software”, “deepl translator” and “translator deepl”, summed into one figure.
- **Google Translate**: Measured on the search terms “google translate”, “google translate app”, “google translate software”, “google translate translator”, “googletranslate”, “translate google com” and “translator google translate”, summed into one figure.
- **Papago**: Measured on the search terms “naver papago”, “papago”, “papago app”, “papago naver com”, “papago software”, “papago translator” and “translator papago”, summed into one figure.
- **QuillBot**: Measured on the search terms “quillbot”, “quillbot app”, “quillbot com”, “quillbot software”, “quillbot translator” and “translator quillbot”, summed into one figure.
- **Reverso**: Measured on the search terms “reverso”, “reverso app”, “reverso net”, “reverso software” and “reverso translator”, summed into one figure.

- [DeepL](/demand/global-en/brands/deepl)
- [Google Translate](/demand/global-en/brands/google-translate)
- [Papago](/demand/global-en/brands/papago)
- [QuillBot](/demand/global-en/brands/quillbot)
- [Reverso](/demand/global-en/brands/reverso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online translation tools worldwide?

In August 2026, Google Translate was the most searched among online translation tools worldwide, with an estimated 228M branded searches and 89.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online translation tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-translation-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-translation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.