---
title: "Online trading platforms: Which are searched most?"
description: "Compare the online trading platforms businesses choose between. Share of Search among Robinhood, Interactive Brokers, Trading 212, eToro, Webull and Plus500, the online trading platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-trading-platforms"
publisher: "Brandwave"
---

# Online trading platforms: Which are searched most?

Compare the online trading platforms businesses choose between. Share of Search among Robinhood, Interactive Brokers, Trading 212, eToro, Webull and Plus500, the online trading platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online trading platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Robinhood, 49.5%

## Which brand is most popular in search among online trading platforms worldwide?

- In August 2026, Robinhood was the most searched among online trading platforms worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set.
- Interactive Brokers is in 2nd place, 32.9 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among online trading platforms worldwide increased from 43.3% to 49.5%.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide increased from 15.1% to 16.6%.
- Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among online trading platforms worldwide decreased from 17.1% to 15.6%.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide decreased from 15.6% to 11.5%.
- Across the 11 months ending August 2026, Webull’s estimated Share of Search among online trading platforms worldwide decreased from 8.8% to 6.7%.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among online trading platforms worldwide peaked at 49.5% in August 2026 and was lowest at 39.6% in January 2026.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide peaked at 19.5% in May 2026 and was lowest at 14% in November 2025.
- Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among online trading platforms worldwide peaked at 20.9% in March 2026 and was lowest at 15.4% in December 2025.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide peaked at 16.8% in January 2026 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, Interactive Brokers rose from 4th to 2nd among online trading platforms worldwide.
- Across the 11 months ending August 2026, Trading 212 fell from 2nd to 3rd among online trading platforms worldwide.
- Across the 11 months ending August 2026, eToro fell from 3rd to 4th among online trading platforms worldwide.
- Across the 11 months ending August 2026, Plus500 held steady: its estimated Share of Search among online trading platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Robinhood vs Interactive Brokers: compare search popularity](/demand/global-en/compare/interactive-brokers-vs-robinhood): 49.5% against 16.6% Share of Search.
- [Robinhood vs Trading 212: compare search popularity](/demand/global-en/compare/robinhood-vs-trading-212): 49.5% against 15.6% Share of Search.
- [Robinhood vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-robinhood): 49.5% against 11.5% Share of Search.
- [Robinhood vs Webull: compare search popularity](/demand/global-en/compare/robinhood-vs-webull): 49.5% against 6.7% Share of Search.
- [Interactive Brokers vs Trading 212: compare search popularity](/demand/global-en/compare/interactive-brokers-vs-trading-212): 16.6% against 15.6% Share of Search.
- [Interactive Brokers vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-interactive-brokers): 16.6% against 11.5% Share of Search.
- [Interactive Brokers vs Webull: compare search popularity](/demand/global-en/compare/interactive-brokers-vs-webull): 16.6% against 6.7% Share of Search.
- [Trading 212 vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-trading-212): 15.6% against 11.5% Share of Search.
- [Trading 212 vs Webull: compare search popularity](/demand/global-en/compare/trading-212-vs-webull): 15.6% against 6.7% Share of Search.
- [eToro vs Webull: compare search popularity](/demand/global-en/compare/etoro-vs-webull): 11.5% against 6.7% Share of Search.

## How did search popularity change for online trading platforms worldwide in August 2026?

- In August 2026, Robinhood gained estimated Share of Search among online trading platforms worldwide, from 45.5% to 49.5%.
- In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.8% to 16.6%.
- In August 2026, Trading 212 lost estimated Share of Search among online trading platforms worldwide, from 16.7% to 15.6%.
- In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.5% to 11.5%.
- In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%.
- Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Robinhood | 49.5% | 2.1M | +16.9% | Robinhood |
| 2 | Interactive Brokers | 16.6% | 691K | +0.5% | Interactive Brokers |
| 3 | Trading 212 | 15.6% | 652K | +0.6% | Trading 212 |
| 4 | eToro | 11.5% | 480K | -1.0% | eToro |
| 5 | Webull | 6.7% | 279K | -2.1% | Webull |
| 6 | Plus500 | 0.07% | 2.9K | +20.8% | Plus500 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robinhood | 2.4M | 43.3% | 1 |
| Oct 2025 | Trading 212 | 956K | 17.1% | 2 |
| Oct 2025 | eToro | 868K | 15.6% | 3 |
| Oct 2025 | Interactive Brokers | 845K | 15.1% | 4 |
| Oct 2025 | Webull | 490K | 8.8% | 5 |
| Oct 2025 | Plus500 | 2.4K | 0.04% | 6 |
| Nov 2025 | Robinhood | 2.4M | 48.8% | 1 |
| Nov 2025 | Trading 212 | 786K | 16% | 2 |
| Nov 2025 | eToro | 705K | 14.3% | 3 |
| Nov 2025 | Interactive Brokers | 691K | 14% | 4 |
| Nov 2025 | Webull | 336K | 6.8% | 5 |
| Nov 2025 | Plus500 | 1.9K | 0.04% | 6 |
| Dec 2025 | Robinhood | 2M | 46.7% | 1 |
| Dec 2025 | Interactive Brokers | 688K | 16.2% | 2 |
| Dec 2025 | Trading 212 | 653K | 15.4% | 3 |
| Dec 2025 | eToro | 584K | 13.8% | 4 |
| Dec 2025 | Webull | 339K | 8% | 5 |
| Dec 2025 | Plus500 | 2.4K | 0.06% | 6 |
| Jan 2026 | Robinhood | 2M | 39.6% | 1 |
| Jan 2026 | Trading 212 | 976K | 19% | 2 |
| Jan 2026 | eToro | 864K | 16.8% | 3 |
| Jan 2026 | Interactive Brokers | 845K | 16.5% | 4 |
| Jan 2026 | Webull | 410K | 8% | 5 |
| Jan 2026 | Plus500 | 3.6K | 0.07% | 6 |
| Feb 2026 | Robinhood | 2M | 44.3% | 1 |
| Feb 2026 | Trading 212 | 801K | 17.6% | 2 |
| Feb 2026 | eToro | 708K | 15.5% | 3 |
| Feb 2026 | Interactive Brokers | 691K | 15.2% | 4 |
| Feb 2026 | Webull | 335K | 7.4% | 5 |
| Feb 2026 | Plus500 | 2.9K | 0.06% | 6 |
| Mar 2026 | Robinhood | 2.1M | 42.8% | 1 |
| Mar 2026 | Trading 212 | 1M | 20.9% | 2 |
| Mar 2026 | eToro | 712K | 14.8% | 3 |
| Mar 2026 | Interactive Brokers | 691K | 14.4% | 4 |
| Mar 2026 | Webull | 337K | 7% | 5 |
| Mar 2026 | Plus500 | 3.6K | 0.07% | 6 |
| Apr 2026 | Robinhood | 2M | 45.3% | 1 |
| Apr 2026 | Trading 212 | 833K | 18.6% | 2 |
| Apr 2026 | Interactive Brokers | 691K | 15.4% | 3 |
| Apr 2026 | eToro | 587K | 13.1% | 4 |
| Apr 2026 | Webull | 338K | 7.5% | 5 |
| Apr 2026 | Plus500 | 2.4K | 0.05% | 6 |
| May 2026 | Robinhood | 1.8M | 40.8% | 1 |
| May 2026 | Interactive Brokers | 841K | 19.5% | 2 |
| May 2026 | Trading 212 | 798K | 18.5% | 3 |
| May 2026 | eToro | 580K | 13.4% | 4 |
| May 2026 | Webull | 339K | 7.8% | 5 |
| May 2026 | Plus500 | 2.4K | 0.06% | 6 |
| Jun 2026 | Robinhood | 2.1M | 46.8% | 1 |
| Jun 2026 | Trading 212 | 798K | 17.6% | 2 |
| Jun 2026 | Interactive Brokers | 691K | 15.3% | 3 |
| Jun 2026 | eToro | 578K | 12.8% | 4 |
| Jun 2026 | Webull | 338K | 7.5% | 5 |
| Jun 2026 | Plus500 | 2.4K | 0.05% | 6 |
| Jul 2026 | Robinhood | 1.8M | 45.5% | 1 |
| Jul 2026 | Interactive Brokers | 688K | 17.8% | 2 |
| Jul 2026 | Trading 212 | 647K | 16.7% | 3 |
| Jul 2026 | eToro | 485K | 12.5% | 4 |
| Jul 2026 | Webull | 285K | 7.4% | 5 |
| Jul 2026 | Plus500 | 2.4K | 0.06% | 6 |
| Aug 2026 | Robinhood | 2.1M | 49.5% | 1 |
| Aug 2026 | Interactive Brokers | 691K | 16.6% | 2 |
| Aug 2026 | Trading 212 | 652K | 15.6% | 3 |
| Aug 2026 | eToro | 480K | 11.5% | 4 |
| Aug 2026 | Webull | 279K | 6.7% | 5 |
| Aug 2026 | Plus500 | 2.9K | 0.07% | 6 |
| Sep 2026 | eToro | — | — | — |
| Sep 2026 | Interactive Brokers | — | — | — |
| Sep 2026 | Plus500 | — | — | — |
| Sep 2026 | Robinhood | — | — | — |
| Sep 2026 | Trading 212 | — | — | — |
| Sep 2026 | Webull | — | — | — |

## What is being compared

- **eToro**: Measured on the search terms “app etoro”, “etoro”, “etoro app”, “etoro australia”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro download”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform”, “etoro trading”, “etoro uk” and “etoro.com”, summed into one figure.
- **Interactive Brokers**: Measured on the search terms “interactive brokers” and “interactivebrokers”, summed into one figure.
- **Plus500**: Measured on the search term “plus500 trading”.
- **Robinhood**: Measured on the search terms “brokerage account robinhood”, “robinhood”, “robinhood account”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood brokerage account”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood gold”, “robinhood gold card”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading”, “robinhood trading app” and “robinhood.com”, summed into one figure.
- **Trading 212**: Measured on the search terms “demo trading212”, “trading 212”, “trading 212 account”, “trading 212 app”, “trading 212 card”, “trading 212 cash isa”, “trading 212 cfd”, “trading 212 charges”, “trading 212 charts”, “trading 212 com”, “trading 212 demo”, “trading 212 download”, “trading 212 fees”, “trading 212 forex”, “trading 212 invest”, “trading 212 isa”, “trading 212 stocks and shares isa”, “trading 212 trading fees”, “trading 212uk”, “trading on trading 212”, “trading212”, “trading212 app”, “trading212 com”, “trading212 isa” and “trading212uk”, summed into one figure.
- **Webull**: Measured on the search terms “webull”, “webull account”, “webull app”, “webull au”, “webull brokerage”, “webull canada”, “webull charts”, “webull crypto”, “webull download”, “webull fees”, “webull financial”, “webull options”, “webull paper trading”, “webull paper trading app”, “webull trading”, “webull trading platform”, “webull uk”, “webull web”, “webull website”, “webull.com” and “webullcom”, summed into one figure.

- [eToro](/demand/global-en/brands/etoro)
- [Interactive Brokers](/demand/global-en/brands/interactive-brokers)
- [Plus500](/demand/global-en/brands/plus500)
- [Robinhood](/demand/global-en/brands/robinhood)
- [Trading 212](/demand/global-en/brands/trading-212)
- [Webull](/demand/global-en/brands/webull)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online trading platforms worldwide?

In August 2026, Robinhood was the most searched among online trading platforms worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online trading platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/online-trading-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-trading-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.