--- title: "Online pharmacy services: Which brands are most popular in search?" description: "Compare the services that deliver prescriptions and treatments online. Share of Search among Hims, Nurx and Capsule, the online pharmacy services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-pharmacy-services" publisher: "Brandwave" --- # Online pharmacy services: Which brands are most popular in search? Compare the services that deliver prescriptions and treatments online. Share of Search among Hims, Nurx and Capsule, the online pharmacy services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online pharmacy services - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hims, 84.5% ## Which brand is most popular in search among online pharmacy services worldwide? - In August 2026, Hims was the most searched among online pharmacy services worldwide, with an estimated 550K branded searches and 84.5% estimated Share of Search within this set. - Nurx is in 2nd place, 73.1 percentage points behind at 11.4% Share of Search. - Across the 11 months ending August 2026, Hims’ estimated Share of Search among online pharmacy services worldwide peaked at 88.5% in July 2026 and was lowest at 84.5% in October 2025. - Across the 11 months ending August 2026, Nurx’s estimated Share of Search among online pharmacy services worldwide peaked at 11.4% in October 2025 and was lowest at 8% in July 2026. - Across the 11 months ending August 2026, Hims, Nurx and Capsule held steady: their estimated Share of Search among online pharmacy services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hims vs Nurx: compare search popularity](/demand/global-en/compare/hims-vs-nurx): 84.5% against 11.4% Share of Search. - [Hims vs Capsule: compare search popularity](/demand/global-en/compare/capsule-vs-hims): 84.5% against 4.2% Share of Search. - [Nurx vs Capsule: compare search popularity](/demand/global-en/compare/capsule-vs-nurx): 11.4% against 4.2% Share of Search. ## How did search popularity change for online pharmacy services worldwide in August 2026? - In August 2026, Nurx gained estimated Share of Search among online pharmacy services worldwide, from 8% to 11.4%. - In August 2026, Capsule gained estimated Share of Search among online pharmacy services worldwide, from 3.6% to 4.2%. - In August 2026, Hims lost estimated Share of Search among online pharmacy services worldwide, from 88.5% to 84.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hims | 84.5% | 550K | -18.3% | Hims | | 2 | Nurx | 11.4% | 74K | +22.3% | Nurx | | 3 | Capsule | 4.2% | 27.1K | 0.0% | Capsule | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hims | 550K | 84.5% | 1 | | Oct 2025 | Nurx | 74K | 11.4% | 2 | | Oct 2025 | Capsule | 27.1K | 4.2% | 3 | | Nov 2025 | Hims | 550K | 84.5% | 1 | | Nov 2025 | Nurx | 74K | 11.4% | 2 | | Nov 2025 | Capsule | 27.1K | 4.2% | 3 | | Dec 2025 | Hims | 673K | 86.9% | 1 | | Dec 2025 | Nurx | 74K | 9.6% | 2 | | Dec 2025 | Capsule | 27.1K | 3.5% | 3 | | Jan 2026 | Hims | 673K | 86.3% | 1 | | Jan 2026 | Nurx | 74K | 9.5% | 2 | | Jan 2026 | Capsule | 33.1K | 4.2% | 3 | | Feb 2026 | Hims | 673K | 86.9% | 1 | | Feb 2026 | Nurx | 74K | 9.6% | 2 | | Feb 2026 | Capsule | 27.1K | 3.5% | 3 | | Mar 2026 | Hims | 673K | 86.3% | 1 | | Mar 2026 | Nurx | 74K | 9.5% | 2 | | Mar 2026 | Capsule | 33.1K | 4.2% | 3 | | Apr 2026 | Hims | 673K | 86.9% | 1 | | Apr 2026 | Nurx | 74K | 9.6% | 2 | | Apr 2026 | Capsule | 27.1K | 3.5% | 3 | | May 2026 | Hims | 673K | 86.9% | 1 | | May 2026 | Nurx | 74K | 9.6% | 2 | | May 2026 | Capsule | 27.1K | 3.5% | 3 | | Jun 2026 | Hims | 673K | 86.9% | 1 | | Jun 2026 | Nurx | 74K | 9.6% | 2 | | Jun 2026 | Capsule | 27.1K | 3.5% | 3 | | Jul 2026 | Hims | 673K | 88.5% | 1 | | Jul 2026 | Nurx | 60.5K | 8% | 2 | | Jul 2026 | Capsule | 27.1K | 3.6% | 3 | | Aug 2026 | Hims | 550K | 84.5% | 1 | | Aug 2026 | Nurx | 74K | 11.4% | 2 | | Aug 2026 | Capsule | 27.1K | 4.2% | 3 | | Sep 2026 | Capsule | — | — | — | | Sep 2026 | Hims | — | — | — | | Sep 2026 | Nurx | — | — | — | ## What is being compared - **Capsule**: Measured on the search term “capsule pharmacy”. - **Hims**: Measured on the search term “hims”. - **Nurx**: Measured on the search term “nurx”. - [Capsule](/demand/global-en/brands/capsule) - [Hims](/demand/global-en/brands/hims) - [Nurx](/demand/global-en/brands/nurx) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online pharmacy services worldwide? In August 2026, Hims was the most searched among online pharmacy services worldwide, with an estimated 550K branded searches and 84.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Online pharmacy services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-pharmacy-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-pharmacy-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.