---
title: "Online payment platforms: Which brands are most popular in search?"
description: "Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Share of Search among Stripe, Airwallex, Adyen, PayPal, GoCardless, Braintree, Mollie and Checkout.com, the online payment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-payment-platforms"
publisher: "Brandwave"
---

# Online payment platforms: Which brands are most popular in search?

Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Share of Search among Stripe, Airwallex, Adyen, PayPal, GoCardless, Braintree, Mollie and Checkout.com, the online payment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online payment platforms
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stripe, 80.5%

## Which brand is most popular in search among online payment platforms worldwide?

- In August 2026, Stripe was the most searched among online payment platforms worldwide, with an estimated 3.1M branded searches and 80.5% estimated Share of Search within this set.
- Airwallex is in 2nd place, 75 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide decreased from 81.1% to 80.5%.
- Across the 11 months ending August 2026, Airwallex’s estimated Share of Search among online payment platforms worldwide increased from 3.7% to 5.4%.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide decreased from 6% to 4.2%.
- Across the 11 months ending August 2026, Braintree’s estimated Share of Search among online payment platforms worldwide increased from 0.19% to 0.99%.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide peaked at 82.7% in March 2026 and was lowest at 77.4% in December 2025.
- Across the 11 months ending August 2026, Airwallex’s estimated Share of Search among online payment platforms worldwide peaked at 6.3% in December 2025 and was lowest at 3.7% in October 2025.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among online payment platforms worldwide peaked at 5.4% in February 2026 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide peaked at 6% in November 2025 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Airwallex rose from 5th to 2nd among online payment platforms worldwide.
- Across the 11 months ending August 2026, PayPal fell from 2nd to 4th among online payment platforms worldwide.
- Across the 11 months ending August 2026, GoCardless fell from 4th to 5th among online payment platforms worldwide.
- Across the 11 months ending August 2026, Braintree rose from 7th to 6th among online payment platforms worldwide.
- Across the 11 months ending August 2026, Mollie fell from 6th to 7th among online payment platforms worldwide.
- Across the 11 months ending August 2026, Adyen and Checkout.com held steady: their estimated Share of Search among online payment platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stripe vs Airwallex: compare search popularity](/demand/global-en/compare/airwallex-vs-stripe): 80.5% against 5.4% Share of Search.
- [Stripe vs Adyen: compare search popularity](/demand/global-en/compare/adyen-vs-stripe): 80.5% against 4.6% Share of Search.
- [Stripe vs PayPal: compare search popularity](/demand/global-en/compare/paypal-vs-stripe): 80.5% against 4.2% Share of Search.
- [Stripe vs GoCardless: compare search popularity](/demand/global-en/compare/gocardless-vs-stripe): 80.5% against 3.7% Share of Search.
- [Airwallex vs Adyen: compare search popularity](/demand/global-en/compare/adyen-vs-airwallex): 5.4% against 4.6% Share of Search.
- [Airwallex vs PayPal: compare search popularity](/demand/global-en/compare/airwallex-vs-paypal): 5.4% against 4.2% Share of Search.
- [Airwallex vs GoCardless: compare search popularity](/demand/global-en/compare/airwallex-vs-gocardless): 5.4% against 3.7% Share of Search.
- [Adyen vs PayPal: compare search popularity](/demand/global-en/compare/adyen-vs-paypal): 4.6% against 4.2% Share of Search.
- [Adyen vs GoCardless: compare search popularity](/demand/global-en/compare/adyen-vs-gocardless): 4.6% against 3.7% Share of Search.
- [PayPal vs GoCardless: compare search popularity](/demand/global-en/compare/gocardless-vs-paypal): 4.2% against 3.7% Share of Search.

## How did search popularity change for online payment platforms worldwide in August 2026?

- In August 2026, Braintree overtook Checkout.com to rank 6th among online payment platforms worldwide, at 0.99%.
- In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.
- In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%.
- In August 2026, Stripe lost estimated Share of Search among online payment platforms worldwide, from 81.3% to 80.5%.
- Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.
- Estimated monthly branded searches for Mollie worldwide fell 12.1% over 11 measured months, from 14.4K to 12.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stripe | 80.5% | 3.1M | -0.5% | Stripe |
| 2 | Airwallex | 5.4% | 207K | -0.1% | Airwallex |
| 3 | Adyen | 4.6% | 175K | +21.0% | Adyen |
| 4 | PayPal | 4.2% | 161K | -15.4% | PayPal |
| 5 | GoCardless | 3.7% | 143K | -0.1% | GoCardless |
| 6 | Braintree | 0.99% | 37.9K | +483.5% | PayPal |
| 7 | Mollie | 0.33% | 12.6K | +0.2% | Mollie |
| 8 | Checkout.com | 0.18% | 7K | -0.8% | Checkout.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stripe | 3M | 81.1% | 1 |
| Oct 2025 | PayPal | 225K | 6% | 2 |
| Oct 2025 | Adyen | 175K | 4.7% | 3 |
| Oct 2025 | GoCardless | 143K | 3.8% | 4 |
| Oct 2025 | Airwallex | 140K | 3.7% | 5 |
| Oct 2025 | Mollie | 14.4K | 0.38% | 6 |
| Oct 2025 | Braintree | 7.2K | 0.19% | 7 |
| Oct 2025 | Checkout.com | 7.1K | 0.19% | 8 |
| Nov 2025 | Stripe | 3M | 81.7% | 1 |
| Nov 2025 | PayPal | 223K | 6% | 2 |
| Nov 2025 | Adyen | 144K | 3.9% | 3 |
| Nov 2025 | GoCardless | 143K | 3.9% | 4 |
| Nov 2025 | Airwallex | 139K | 3.8% | 5 |
| Nov 2025 | Mollie | 14.5K | 0.39% | 6 |
| Nov 2025 | Braintree | 7.9K | 0.21% | 7 |
| Nov 2025 | Checkout.com | 7K | 0.19% | 8 |
| Dec 2025 | Stripe | 2.5M | 77.4% | 1 |
| Dec 2025 | Airwallex | 206K | 6.3% | 2 |
| Dec 2025 | PayPal | 192K | 5.9% | 3 |
| Dec 2025 | Adyen | 173K | 5.3% | 4 |
| Dec 2025 | GoCardless | 142K | 4.3% | 5 |
| Dec 2025 | Mollie | 14.3K | 0.44% | 6 |
| Dec 2025 | Braintree | 6.8K | 0.21% | 7 |
| Dec 2025 | Checkout.com | 5.9K | 0.18% | 8 |
| Jan 2026 | Stripe | 3M | 79.1% | 1 |
| Jan 2026 | PayPal | 222K | 5.7% | 2 |
| Jan 2026 | Airwallex | 207K | 5.4% | 3 |
| Jan 2026 | GoCardless | 175K | 4.5% | 4 |
| Jan 2026 | Adyen | 174K | 4.5% | 5 |
| Jan 2026 | Mollie | 14.5K | 0.38% | 6 |
| Jan 2026 | Braintree | 7.7K | 0.2% | 7 |
| Jan 2026 | Checkout.com | 7.1K | 0.18% | 8 |
| Feb 2026 | Stripe | 3.1M | 79.1% | 1 |
| Feb 2026 | Adyen | 210K | 5.4% | 2 |
| Feb 2026 | Airwallex | 206K | 5.3% | 3 |
| Feb 2026 | PayPal | 188K | 4.9% | 4 |
| Feb 2026 | GoCardless | 174K | 4.5% | 5 |
| Feb 2026 | Mollie | 14.4K | 0.37% | 6 |
| Feb 2026 | Braintree | 7.9K | 0.2% | 7 |
| Feb 2026 | Checkout.com | 7.1K | 0.18% | 8 |
| Mar 2026 | Stripe | 3.7M | 82.7% | 1 |
| Mar 2026 | Airwallex | 207K | 4.6% | 2 |
| Mar 2026 | PayPal | 191K | 4.2% | 3 |
| Mar 2026 | Adyen | 176K | 3.9% | 4 |
| Mar 2026 | GoCardless | 174K | 3.9% | 5 |
| Mar 2026 | Mollie | 14.5K | 0.32% | 6 |
| Mar 2026 | Braintree | 7.9K | 0.18% | 7 |
| Mar 2026 | Checkout.com | 7.4K | 0.16% | 8 |
| Apr 2026 | Stripe | 3.1M | 80.6% | 1 |
| Apr 2026 | Airwallex | 206K | 5.4% | 2 |
| Apr 2026 | PayPal | 185K | 4.9% | 3 |
| Apr 2026 | Adyen | 174K | 4.6% | 4 |
| Apr 2026 | GoCardless | 144K | 3.8% | 5 |
| Apr 2026 | Mollie | 12.4K | 0.33% | 6 |
| Apr 2026 | Braintree | 7.6K | 0.2% | 7 |
| Apr 2026 | Checkout.com | 5.9K | 0.16% | 8 |
| May 2026 | Stripe | 3.1M | 80.7% | 1 |
| May 2026 | Airwallex | 207K | 5.4% | 2 |
| May 2026 | PayPal | 185K | 4.9% | 3 |
| May 2026 | Adyen | 174K | 4.6% | 4 |
| May 2026 | GoCardless | 144K | 3.8% | 5 |
| May 2026 | Mollie | 12.6K | 0.33% | 6 |
| May 2026 | Braintree | 6.8K | 0.18% | 7 |
| May 2026 | Checkout.com | 5.8K | 0.15% | 8 |
| Jun 2026 | Stripe | 3.1M | 80% | 1 |
| Jun 2026 | Adyen | 210K | 5.4% | 2 |
| Jun 2026 | Airwallex | 207K | 5.3% | 3 |
| Jun 2026 | PayPal | 191K | 4.9% | 4 |
| Jun 2026 | GoCardless | 144K | 3.7% | 5 |
| Jun 2026 | Mollie | 12.5K | 0.32% | 6 |
| Jun 2026 | Checkout.com | 7.2K | 0.18% | 7 |
| Jun 2026 | Braintree | 7K | 0.18% | 8 |
| Jul 2026 | Stripe | 3.1M | 81.3% | 1 |
| Jul 2026 | Airwallex | 207K | 5.5% | 2 |
| Jul 2026 | PayPal | 190K | 5% | 3 |
| Jul 2026 | Adyen | 144K | 3.8% | 4 |
| Jul 2026 | GoCardless | 143K | 3.8% | 5 |
| Jul 2026 | Mollie | 12.6K | 0.33% | 6 |
| Jul 2026 | Checkout.com | 7.1K | 0.19% | 7 |
| Jul 2026 | Braintree | 6.5K | 0.17% | 8 |
| Aug 2026 | Stripe | 3.1M | 80.5% | 1 |
| Aug 2026 | Airwallex | 207K | 5.4% | 2 |
| Aug 2026 | Adyen | 175K | 4.6% | 3 |
| Aug 2026 | PayPal | 161K | 4.2% | 4 |
| Aug 2026 | GoCardless | 143K | 3.7% | 5 |
| Aug 2026 | Braintree | 37.9K | 0.99% | 6 |
| Aug 2026 | Mollie | 12.6K | 0.33% | 7 |
| Aug 2026 | Checkout.com | 7K | 0.18% | 8 |
| Sep 2026 | Adyen | — | — | — |
| Sep 2026 | Airwallex | — | — | — |
| Sep 2026 | Braintree | — | — | — |
| Sep 2026 | Checkout.com | — | — | — |
| Sep 2026 | GoCardless | — | — | — |
| Sep 2026 | Mollie | — | — | — |
| Sep 2026 | PayPal | — | — | — |
| Sep 2026 | Stripe | — | — | — |

## What is being compared

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **Airwallex**: Measured on the search terms “airwallex”, “airwallex account”, “airwallex app”, “airwallex business”, “airwallex business account”, “airwallex card”, “airwallex checkout”, “airwallex com”, “airwallex corporate cards”, “airwallex fees”, “airwallex global accounts”, “airwallex pay”, “airwallex payment”, “airwallex payments”, “airwallex pricing” and “airwallex yield”, summed into one figure.
- **Braintree**: Measured on the search terms “braintree checkout”, “braintree fees”, “braintree gateway”, “braintree merchant account”, “braintree payment”, “braintree payment gateway”, “braintree payment processing”, “braintree payments”, “braintree paypal”, “braintree pricing”, “braintreegateway”, “checkout braintree” and “paypal braintree”, summed into one figure.
- **Checkout.com**: Measured on the search terms “checkout com apple pay”, “checkout com fees”, “checkout com google pay”, “checkout com payment gateway”, “checkout com payment methods”, “checkout com payments”, “checkout com pricing”, “Checkout.com” and “checkout.com payments”, summed into one figure.
- **GoCardless**: Measured on the search terms “direct debit gocardless”, “gocardless”, “gocardless account”, “gocardless app”, “gocardless bank account data”, “gocardless charge”, “gocardless charges”, “gocardless costs”, “gocardless dd”, “gocardless direct debit”, “gocardless fees”, “gocardless instant bank pay”, “gocardless open banking”, “gocardless payment”, “gocardless payments”, “gocardless pricing”, “gocardless prime”, “gocardless subscription” and “gocardless transaction”, summed into one figure.
- **Mollie**: Measured on the search terms “mollie checkout”, “mollie fees”, “mollie payment”, “mollie payment gateway”, “mollie payments”, “mollie pricing” and “mollie.com”, summed into one figure.
- **PayPal**: Measured on the search terms “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure.
- **Stripe**: Measured on the search terms “ach fees stripe”, “apple pay with stripe”, “billing stripe”, “charge for stripe”, “check out stripe”, “checkout stripe”, “checkoutstripe”, “connect pricing stripe”, “connected accounts stripe”, “creating a stripe account”, “direct debit stripe”, “fees for stripe”, “instant payouts stripe”, “new stripe account”, “payment stripe”, “payments stripe”, “platform stripe”, “secure payment by stripe”, “set up stripe”, “set up stripe account”, “split payment stripe”, “stripe”, “stripe account”, “stripe ach fees”, “stripe ach payments”, “stripe ach pricing”, “stripe atlas”, “stripe billing”, “stripe billing pricing”, “stripe business”, “stripe business account”, “stripe cc processing”, “stripe charge fee”, “stripe charges”, “stripe connect”, “stripe connect charges”, “stripe connect fees”, “stripe connect pricing”, “stripe connected account”, “stripe connected accounts”, “stripe costs”, “stripe direct debit”, “stripe ecommerce”, “stripe fees”, “stripe fees per transaction”, “stripe for international payments”, “stripe for small business”, “stripe gateway”, “stripe hosted checkout”, “stripe instant payouts”, “stripe international payments”, “stripe invoicing”, “stripe invoicing fees”, “stripe issuing”, “stripe marketplace”, “stripe merchant”, “stripe merchant account”, “stripe merchant fees”, “stripe merchant of record”, “stripe merchant services”, “stripe nonprofit pricing”, “stripe online payments”, “stripe pay”, “stripe pay by bank”, “stripe payment”, “stripe payment app”, “stripe payment charges”, “stripe payment company”, “stripe payment cost”, “stripe payment fees”, “stripe payment gateway”, “stripe payment gateway charges”, “stripe payment gateway fees”, “stripe payment platform”, “stripe payment processing”, “stripe payment processing fees”, “stripe payment services”, “stripe payment terminal”, “stripe payments”, “stripe payments company”, “stripe payments processing”, “stripe payouts”, “stripe platform”, “stripe pricing”, “stripe processing”, “stripe processing fees”, “stripe recurring payments”, “stripe secure payment”, “stripe split payments”, “stripe subscription”, “stripe subscription management”, “stripe terminal”, “stripe transaction charges”, “stripe transaction fee”, “stripe usage based billing”, “stripe website” and “terminal stripe”, summed into one figure.

- [Adyen](/demand/global-en/brands/adyen)
- [Airwallex](/demand/global-en/brands/airwallex)
- [Braintree](/demand/global-en/brands/braintree)
- [Checkout.com](/demand/global-en/brands/checkout-com)
- [GoCardless](/demand/global-en/brands/gocardless)
- [Mollie](/demand/global-en/brands/mollie)
- [PayPal](/demand/global-en/brands/paypal)
- [Stripe](/demand/global-en/brands/stripe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online payment platforms worldwide?

In August 2026, Stripe was the most searched among online payment platforms worldwide, with an estimated 3.1M branded searches and 80.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online payment platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-payment-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-payment-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.