--- title: "Online legal services: Which brands are most popular in search?" description: "Compare the services offering legal documents and advice online. Share of Search among LegalZoom, Rocket Lawyer and LawDepot, the online legal services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-legal-services" publisher: "Brandwave" --- # Online legal services: Which brands are most popular in search? Compare the services offering legal documents and advice online. Share of Search among LegalZoom, Rocket Lawyer and LawDepot, the online legal services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online legal services - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: LegalZoom, 45.8% ## Which brand is most popular in search among online legal services worldwide? - In August 2026, LegalZoom was the most searched among online legal services worldwide, with an estimated 60.5K branded searches and 45.8% estimated Share of Search within this set. - Rocket Lawyer is in 2nd place, 8.3 percentage points behind at 37.4% Share of Search. - Across the 11 months ending August 2026, LegalZoom’s estimated Share of Search among online legal services worldwide peaked at 52.3% in February 2026 and was lowest at 42.2% in November 2025. - Across the 11 months ending August 2026, Rocket Lawyer’s estimated Share of Search among online legal services worldwide peaked at 42.2% in November 2025 and was lowest at 34% in January 2026. - Across the 11 months ending August 2026, LawDepot’s estimated Share of Search among online legal services worldwide peaked at 16.8% in June 2026 and was lowest at 12.8% in February 2026. - Across the 11 months ending August 2026, LegalZoom, Rocket Lawyer and LawDepot held steady: their estimated Share of Search among online legal services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LegalZoom vs Rocket Lawyer: compare search popularity](/demand/global-en/compare/legalzoom-vs-rocket-lawyer): 45.8% against 37.4% Share of Search. - [LegalZoom vs LawDepot: compare search popularity](/demand/global-en/compare/lawdepot-vs-legalzoom): 45.8% against 16.8% Share of Search. - [Rocket Lawyer vs LawDepot: compare search popularity](/demand/global-en/compare/lawdepot-vs-rocket-lawyer): 37.4% against 16.8% Share of Search. ## How did search popularity change for online legal services worldwide in August 2026? - Estimated monthly branded searches for LegalZoom worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for Rocket Lawyer worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for LawDepot worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LegalZoom | 45.8% | 60.5K | 0.0% | LegalZoom | | 2 | Rocket Lawyer | 37.4% | 49.5K | 0.0% | Rocket Lawyer | | 3 | LawDepot | 16.8% | 22.2K | 0.0% | LawDepot | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LegalZoom | 74K | 45.8% | 1 | | Oct 2025 | Rocket Lawyer | 60.5K | 37.4% | 2 | | Oct 2025 | LawDepot | 27.1K | 16.8% | 3 | | Nov 2025 | LegalZoom | 60.5K | 42.2% | 1 | | Nov 2025 | Rocket Lawyer | 60.5K | 42.2% | 2 | | Nov 2025 | LawDepot | 22.2K | 15.5% | 3 | | Dec 2025 | LegalZoom | 74K | 47.2% | 1 | | Dec 2025 | Rocket Lawyer | 60.5K | 38.6% | 2 | | Dec 2025 | LawDepot | 22.2K | 14.2% | 3 | | Jan 2026 | LegalZoom | 90.5K | 50.8% | 1 | | Jan 2026 | Rocket Lawyer | 60.5K | 34% | 2 | | Jan 2026 | LawDepot | 27.1K | 15.2% | 3 | | Feb 2026 | LegalZoom | 90.5K | 52.3% | 1 | | Feb 2026 | Rocket Lawyer | 60.5K | 34.9% | 2 | | Feb 2026 | LawDepot | 22.2K | 12.8% | 3 | | Mar 2026 | LegalZoom | 90.5K | 50.8% | 1 | | Mar 2026 | Rocket Lawyer | 60.5K | 34% | 2 | | Mar 2026 | LawDepot | 27.1K | 15.2% | 3 | | Apr 2026 | LegalZoom | 90.5K | 50.8% | 1 | | Apr 2026 | Rocket Lawyer | 60.5K | 34% | 2 | | Apr 2026 | LawDepot | 27.1K | 15.2% | 3 | | May 2026 | LegalZoom | 74K | 47.2% | 1 | | May 2026 | Rocket Lawyer | 60.5K | 38.6% | 2 | | May 2026 | LawDepot | 22.2K | 14.2% | 3 | | Jun 2026 | LegalZoom | 60.5K | 45.8% | 1 | | Jun 2026 | Rocket Lawyer | 49.5K | 37.4% | 2 | | Jun 2026 | LawDepot | 22.2K | 16.8% | 3 | | Jul 2026 | LegalZoom | 60.5K | 45.8% | 1 | | Jul 2026 | Rocket Lawyer | 49.5K | 37.4% | 2 | | Jul 2026 | LawDepot | 22.2K | 16.8% | 3 | | Aug 2026 | LegalZoom | 60.5K | 45.8% | 1 | | Aug 2026 | Rocket Lawyer | 49.5K | 37.4% | 2 | | Aug 2026 | LawDepot | 22.2K | 16.8% | 3 | | Sep 2026 | LawDepot | — | — | — | | Sep 2026 | LegalZoom | — | — | — | | Sep 2026 | Rocket Lawyer | — | — | — | ## What is being compared - **LawDepot**: Measured on the search term “lawdepot”. - **LegalZoom**: Measured on the search term “legalzoom”. - **Rocket Lawyer**: Measured on the search term “rocket lawyer”. - [LawDepot](/demand/global-en/brands/lawdepot) - [LegalZoom](/demand/global-en/brands/legalzoom) - [Rocket Lawyer](/demand/global-en/brands/rocket-lawyer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online legal services worldwide? In August 2026, LegalZoom was the most searched among online legal services worldwide, with an estimated 60.5K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Online legal services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-legal-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-legal-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.