--- title: "Online learning platforms: Which are searched most?" description: "Compare the online course platforms people use to learn new skills. Share of Search among Khan Academy, Coursera, Udemy, LinkedIn Learning, edX, MasterClass and Skillshare, the online learning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-learning-platforms" publisher: "Brandwave" --- # Online learning platforms: Which are searched most? Compare the online course platforms people use to learn new skills. Share of Search among Khan Academy, Coursera, Udemy, LinkedIn Learning, edX, MasterClass and Skillshare, the online learning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online learning platforms - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Khan Academy, 57.7% ## Which brand is most popular in search among online learning platforms worldwide? - In September 2026, Khan Academy was the most searched among online learning platforms worldwide, with an estimated 11.1M branded searches and 57.7% estimated Share of Search within this set. - Coursera is in 2nd place, 40.3 percentage points behind at 17.4% Share of Search. - Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide increased from 50.2% to 57.7%. - Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide decreased from 18.5% to 17.4%. - Across the 12 months ending September 2026, Udemy’s estimated Share of Search among online learning platforms worldwide decreased from 22.6% to 17.4%. - Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide increased from 3.7% to 4.3%. - Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide decreased from 2.5% to 1.6%. - Across the 12 months ending September 2026, Skillshare’s estimated Share of Search among online learning platforms worldwide decreased from 1.4% to 0.57%. - Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide peaked at 57.7% in September 2026 and was lowest at 36.2% in June 2026. - Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide peaked at 24.2% in June 2026 and was lowest at 17.3% in November 2025. - Across the 12 months ending September 2026, Udemy’s estimated Share of Search among online learning platforms worldwide peaked at 29.6% in June 2026 and was lowest at 17.4% in September 2026. - Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide peaked at 4.9% in June 2026 and was lowest at 3.5% in November 2025. - Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide peaked at 3.3% in February 2026 and was lowest at 1.6% in September 2026. - Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide peaked at 2.2% in December 2025 and was lowest at 1% in September 2026. - Across the 12 months ending September 2026, Skillshare’s estimated Share of Search among online learning platforms worldwide peaked at 2.2% in February 2026 and was lowest at 0.57% in September 2026. - Across the 12 months ending September 2026, Coursera rose from 3rd to 2nd among online learning platforms worldwide. - Across the 12 months ending September 2026, Udemy fell from 2nd to 3rd among online learning platforms worldwide. - Across the 12 months ending September 2026, MasterClass rose from 7th to 6th among online learning platforms worldwide. - Across the 12 months ending September 2026, Skillshare fell from 6th to 7th among online learning platforms worldwide. ## Compare search popularity between leading brands - [Khan Academy vs Coursera: compare search popularity](/demand/global-en/compare/coursera-vs-khan-academy): 57.7% against 17.4% Share of Search. - [Khan Academy vs Udemy: compare search popularity](/demand/global-en/compare/khan-academy-vs-udemy): 57.7% against 17.4% Share of Search. - [Khan Academy vs LinkedIn Learning: compare search popularity](/demand/global-en/compare/khan-academy-vs-linkedin-learning): 57.7% against 4.3% Share of Search. - [Coursera vs Udemy: compare search popularity](/demand/global-en/compare/coursera-vs-udemy): 17.4% Share of Search each. - [Coursera vs LinkedIn Learning: compare search popularity](/demand/global-en/compare/coursera-vs-linkedin-learning): 17.4% against 4.3% Share of Search. - [Udemy vs LinkedIn Learning: compare search popularity](/demand/global-en/compare/linkedin-learning-vs-udemy): 17.4% against 4.3% Share of Search. ## How did search popularity change for online learning platforms worldwide in September 2026? - In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%. - In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%. - In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%. - In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%. - edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026. - Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026. - Estimated monthly branded searches for MasterClass worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Khan Academy | 57.7% | 11.1M | +21.4% | Khan Academy | | 2 | Coursera | 17.4% | 3.4M | 0.0% | Coursera | | 3 | Udemy | 17.4% | 3.4M | -18.1% | Udemy | | 4 | LinkedIn Learning | 4.3% | 823K | +22.3% | LinkedIn Learning | | 5 | edX | 1.6% | 301K | -18.2% | edX | | 6 | MasterClass | 1% | 201K | 0.0% | MasterClass | | 7 | Skillshare | 0.57% | 110K | 0.0% | Skillshare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Khan Academy | 11.1M | 50.2% | 1 | | Oct 2025 | Udemy | 5M | 22.6% | 2 | | Oct 2025 | Coursera | 4.1M | 18.5% | 3 | | Oct 2025 | LinkedIn Learning | 823K | 3.7% | 4 | | Oct 2025 | edX | 550K | 2.5% | 5 | | Oct 2025 | Skillshare | 301K | 1.4% | 6 | | Oct 2025 | MasterClass | 246K | 1.1% | 7 | | Nov 2025 | Khan Academy | 9.1M | 47.3% | 1 | | Nov 2025 | Udemy | 5M | 25.9% | 2 | | Nov 2025 | Coursera | 3.4M | 17.3% | 3 | | Nov 2025 | LinkedIn Learning | 673K | 3.5% | 4 | | Nov 2025 | edX | 550K | 2.8% | 5 | | Nov 2025 | MasterClass | 301K | 1.6% | 6 | | Nov 2025 | Skillshare | 301K | 1.6% | 7 | | Dec 2025 | Khan Academy | 7.5M | 44.9% | 1 | | Dec 2025 | Udemy | 4.1M | 24.6% | 2 | | Dec 2025 | Coursera | 3.4M | 20.1% | 3 | | Dec 2025 | LinkedIn Learning | 673K | 4% | 4 | | Dec 2025 | edX | 450K | 2.7% | 5 | | Dec 2025 | MasterClass | 368K | 2.2% | 6 | | Dec 2025 | Skillshare | 246K | 1.5% | 7 | | Jan 2026 | Khan Academy | 7.5M | 40.7% | 1 | | Jan 2026 | Udemy | 5M | 27.2% | 2 | | Jan 2026 | Coursera | 4.1M | 22.2% | 3 | | Jan 2026 | LinkedIn Learning | 673K | 3.7% | 4 | | Jan 2026 | edX | 550K | 3% | 5 | | Jan 2026 | MasterClass | 301K | 1.6% | 6 | | Jan 2026 | Skillshare | 301K | 1.6% | 7 | | Feb 2026 | Khan Academy | 7.5M | 44.8% | 1 | | Feb 2026 | Udemy | 4.1M | 24.5% | 2 | | Feb 2026 | Coursera | 3.4M | 20% | 3 | | Feb 2026 | LinkedIn Learning | 673K | 4% | 4 | | Feb 2026 | edX | 550K | 3.3% | 5 | | Feb 2026 | Skillshare | 368K | 2.2% | 6 | | Feb 2026 | MasterClass | 201K | 1.2% | 7 | | Mar 2026 | Khan Academy | 7.5M | 44.1% | 1 | | Mar 2026 | Udemy | 4.1M | 24.1% | 2 | | Mar 2026 | Coursera | 3.4M | 19.8% | 3 | | Mar 2026 | LinkedIn Learning | 823K | 4.9% | 4 | | Mar 2026 | edX | 550K | 3.2% | 5 | | Mar 2026 | Skillshare | 368K | 2.2% | 6 | | Mar 2026 | MasterClass | 301K | 1.8% | 7 | | Apr 2026 | Khan Academy | 7.5M | 45.7% | 1 | | Apr 2026 | Udemy | 4.1M | 25% | 2 | | Apr 2026 | Coursera | 3.4M | 20.5% | 3 | | Apr 2026 | LinkedIn Learning | 673K | 4.1% | 4 | | Apr 2026 | edX | 368K | 2.2% | 5 | | Apr 2026 | MasterClass | 246K | 1.5% | 6 | | Apr 2026 | Skillshare | 165K | 1% | 7 | | May 2026 | Khan Academy | 6.1M | 41% | 1 | | May 2026 | Udemy | 4.1M | 27.4% | 2 | | May 2026 | Coursera | 3.4M | 22.4% | 3 | | May 2026 | LinkedIn Learning | 673K | 4.5% | 4 | | May 2026 | edX | 368K | 2.5% | 5 | | May 2026 | MasterClass | 201K | 1.3% | 6 | | May 2026 | Skillshare | 135K | 0.9% | 7 | | Jun 2026 | Khan Academy | 5M | 36.2% | 1 | | Jun 2026 | Udemy | 4.1M | 29.6% | 2 | | Jun 2026 | Coursera | 3.4M | 24.2% | 3 | | Jun 2026 | LinkedIn Learning | 673K | 4.9% | 4 | | Jun 2026 | edX | 368K | 2.7% | 5 | | Jun 2026 | MasterClass | 201K | 1.5% | 6 | | Jun 2026 | Skillshare | 135K | 0.98% | 7 | | Jul 2026 | Khan Academy | 6.1M | 41.5% | 1 | | Jul 2026 | Udemy | 4.1M | 27.7% | 2 | | Jul 2026 | Coursera | 3.4M | 22.7% | 3 | | Jul 2026 | LinkedIn Learning | 550K | 3.7% | 4 | | Jul 2026 | edX | 368K | 2.5% | 5 | | Jul 2026 | MasterClass | 165K | 1.1% | 6 | | Jul 2026 | Skillshare | 110K | 0.75% | 7 | | Aug 2026 | Khan Academy | 9.1M | 51% | 1 | | Aug 2026 | Udemy | 4.1M | 22.8% | 2 | | Aug 2026 | Coursera | 3.4M | 18.7% | 3 | | Aug 2026 | LinkedIn Learning | 673K | 3.8% | 4 | | Aug 2026 | edX | 368K | 2.1% | 5 | | Aug 2026 | MasterClass | 201K | 1.1% | 6 | | Aug 2026 | Skillshare | 110K | 0.61% | 7 | | Sep 2026 | Khan Academy | 11.1M | 57.7% | 1 | | Sep 2026 | Coursera | 3.4M | 17.4% | 2 | | Sep 2026 | Udemy | 3.4M | 17.4% | 3 | | Sep 2026 | LinkedIn Learning | 823K | 4.3% | 4 | | Sep 2026 | edX | 301K | 1.6% | 5 | | Sep 2026 | MasterClass | 201K | 1% | 6 | | Sep 2026 | Skillshare | 110K | 0.57% | 7 | ## What is being compared - **Coursera**: Measured on the search term “coursera”. - **edX**: Measured on the search term “edx”. - **Khan Academy**: Measured on the search term “khan academy”. - **LinkedIn Learning**: Measured on the search term “linkedin learning”. - **MasterClass**: Measured on the search term “masterclass”. - **Skillshare**: Measured on the search term “skillshare”. - **Udemy**: Measured on the search term “udemy”. - [Coursera](/demand/global-en/brands/coursera) - [edX](/demand/global-en/brands/edx) - [Khan Academy](/demand/global-en/brands/khan-academy) - [LinkedIn Learning](/demand/global-en/brands/linkedin-learning) - [MasterClass](/demand/global-en/brands/masterclass) - [Skillshare](/demand/global-en/brands/skillshare) - [Udemy](/demand/global-en/brands/udemy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online learning platforms worldwide? In September 2026, Khan Academy was the most searched among online learning platforms worldwide, with an estimated 11.1M branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Online learning platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/online-learning-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-learning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.