---
title: "Online game platforms: Which are searched most?"
description: "Compare the online game platforms people choose between. Share of Search among Roblox, Minecraft, Epic Games, EA, Xbox Game Pass and Steam, the online game platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-game-platforms"
publisher: "Brandwave"
---

# Online game platforms: Which are searched most?

Compare the online game platforms people choose between. Share of Search among Roblox, Minecraft, Epic Games, EA, Xbox Game Pass and Steam, the online game platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online game platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Roblox, 68.9%

## Which brand is most popular in search among online game platforms worldwide?

- In September 2026, Roblox was the most searched among online game platforms worldwide, with an estimated 83.1M branded searches and 68.9% estimated Share of Search within this set.
- Minecraft is in 2nd place, 48.2 percentage points behind at 20.6% Share of Search.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide decreased from 70.5% to 68.9%.
- Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide increased from 17.4% to 20.6%.
- Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide decreased from 2.3% to 1.2%.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide peaked at 70.5% in October 2025 and was lowest at 55.8% in December 2025.
- Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide peaked at 23.7% in March 2026 and was lowest at 16.8% in December 2025.
- Across the 12 months ending September 2026, Epic Games’ estimated Share of Search among online game platforms worldwide peaked at 25.1% in December 2025 and was lowest at 7.6% in June 2026.
- Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1% in June 2026.
- Across the 12 months ending September 2026, EA rose from 5th to 4th among online game platforms worldwide.
- Across the 12 months ending September 2026, Xbox Game Pass fell from 4th to 5th among online game platforms worldwide.
- Across the 12 months ending September 2026, Epic Games and Steam held steady: their estimated Share of Search among online game platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Roblox vs Minecraft: compare search popularity](/demand/global-en/compare/minecraft-vs-roblox): 68.9% against 20.6% Share of Search.
- [Roblox vs Epic Games: compare search popularity](/demand/global-en/compare/epic-games-vs-roblox): 68.9% against 7.6% Share of Search.
- [Minecraft vs Epic Games: compare search popularity](/demand/global-en/compare/epic-games-vs-minecraft): 20.6% against 7.6% Share of Search.

## How did search popularity change for online game platforms worldwide in September 2026?

- In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
- In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.
- In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.
- Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.
- Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roblox | 68.9% | 83.1M | +22.2% | Roblox |
| 2 | Minecraft | 20.6% | 24.9M | 0.0% | Microsoft |
| 3 | Epic Games | 7.6% | 9.1M | -17.7% | Epic Games |
| 4 | EA | 1.5% | 1.8M | 0.0% | EA |
| 5 | Xbox Game Pass | 1.2% | 1.5M | +23.0% | Microsoft |
| 6 | Steam | 0.17% | 201K | -45.4% | Steam |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roblox | 101M | 70.5% | 1 |
| Oct 2025 | Minecraft | 24.9M | 17.4% | 2 |
| Oct 2025 | Epic Games | 11.1M | 7.7% | 3 |
| Oct 2025 | Xbox Game Pass | 3.4M | 2.3% | 4 |
| Oct 2025 | EA | 2.7M | 1.9% | 5 |
| Oct 2025 | Steam | 201K | 0.14% | 6 |
| Nov 2025 | Roblox | 101M | 70.4% | 1 |
| Nov 2025 | Minecraft | 24.9M | 17.4% | 2 |
| Nov 2025 | Epic Games | 13.6M | 9.5% | 3 |
| Nov 2025 | EA | 1.8M | 1.3% | 4 |
| Nov 2025 | Xbox Game Pass | 1.8M | 1.3% | 5 |
| Nov 2025 | Steam | 246K | 0.17% | 6 |
| Dec 2025 | Roblox | 101M | 55.8% | 1 |
| Dec 2025 | Epic Games | 45.5M | 25.1% | 2 |
| Dec 2025 | Minecraft | 30.4M | 16.8% | 3 |
| Dec 2025 | EA | 1.8M | 1% | 4 |
| Dec 2025 | Xbox Game Pass | 1.8M | 1% | 5 |
| Dec 2025 | Steam | 368K | 0.2% | 6 |
| Jan 2026 | Roblox | 101M | 66.5% | 1 |
| Jan 2026 | Minecraft | 30.4M | 20% | 2 |
| Jan 2026 | Epic Games | 16.6M | 10.9% | 3 |
| Jan 2026 | EA | 1.8M | 1.2% | 4 |
| Jan 2026 | Xbox Game Pass | 1.8M | 1.2% | 5 |
| Jan 2026 | Steam | 301K | 0.2% | 6 |
| Feb 2026 | Roblox | 83.1M | 67.9% | 1 |
| Feb 2026 | Minecraft | 24.9M | 20.4% | 2 |
| Feb 2026 | Epic Games | 11.1M | 9.1% | 3 |
| Feb 2026 | EA | 1.5M | 1.2% | 4 |
| Feb 2026 | Xbox Game Pass | 1.5M | 1.2% | 5 |
| Feb 2026 | Steam | 246K | 0.2% | 6 |
| Mar 2026 | Roblox | 83.1M | 64.7% | 1 |
| Mar 2026 | Minecraft | 30.4M | 23.7% | 2 |
| Mar 2026 | Epic Games | 11.1M | 8.6% | 3 |
| Mar 2026 | EA | 1.8M | 1.4% | 4 |
| Mar 2026 | Xbox Game Pass | 1.8M | 1.4% | 5 |
| Mar 2026 | Steam | 246K | 0.19% | 6 |
| Apr 2026 | Roblox | 83.1M | 69.1% | 1 |
| Apr 2026 | Minecraft | 24.9M | 20.7% | 2 |
| Apr 2026 | Epic Games | 9.1M | 7.6% | 3 |
| Apr 2026 | EA | 1.5M | 1.2% | 4 |
| Apr 2026 | Xbox Game Pass | 1.5M | 1.2% | 5 |
| Apr 2026 | Steam | 201K | 0.17% | 6 |
| May 2026 | Roblox | 83.1M | 67.6% | 1 |
| May 2026 | Minecraft | 24.9M | 20.2% | 2 |
| May 2026 | Epic Games | 11.1M | 9% | 3 |
| May 2026 | EA | 1.8M | 1.5% | 4 |
| May 2026 | Xbox Game Pass | 1.8M | 1.5% | 5 |
| May 2026 | Steam | 246K | 0.2% | 6 |
| Jun 2026 | Roblox | 83.1M | 68.8% | 1 |
| Jun 2026 | Minecraft | 24.9M | 20.6% | 2 |
| Jun 2026 | Epic Games | 9.1M | 7.6% | 3 |
| Jun 2026 | EA | 1.8M | 1.5% | 4 |
| Jun 2026 | Xbox Game Pass | 1.2M | 1% | 5 |
| Jun 2026 | Steam | 550K | 0.46% | 6 |
| Jul 2026 | Roblox | 68M | 64.3% | 1 |
| Jul 2026 | Minecraft | 24.9M | 23.5% | 2 |
| Jul 2026 | Epic Games | 9.1M | 8.6% | 3 |
| Jul 2026 | EA | 1.8M | 1.7% | 4 |
| Jul 2026 | Xbox Game Pass | 1.2M | 1.2% | 5 |
| Jul 2026 | Steam | 673K | 0.64% | 6 |
| Aug 2026 | Roblox | 68M | 63.3% | 1 |
| Aug 2026 | Minecraft | 24.9M | 23.2% | 2 |
| Aug 2026 | Epic Games | 11.1M | 10.3% | 3 |
| Aug 2026 | EA | 1.8M | 1.7% | 4 |
| Aug 2026 | Xbox Game Pass | 1.2M | 1.1% | 5 |
| Aug 2026 | Steam | 368K | 0.34% | 6 |
| Sep 2026 | Roblox | 83.1M | 68.9% | 1 |
| Sep 2026 | Minecraft | 24.9M | 20.6% | 2 |
| Sep 2026 | Epic Games | 9.1M | 7.6% | 3 |
| Sep 2026 | EA | 1.8M | 1.5% | 4 |
| Sep 2026 | Xbox Game Pass | 1.5M | 1.2% | 5 |
| Sep 2026 | Steam | 201K | 0.17% | 6 |

## What is being compared

- **EA**: Measured on the search term “ea”.
- **Epic Games**: Measured on the search term “epic games”.
- **Minecraft**: Measured on the search term “minecraft”.
- **Roblox**: Measured on the search term “roblox”.
- **Steam**: Measured on the search term “steam games”.
- **Xbox Game Pass**: Measured on the search term “xbox game pass”.

- [EA](/demand/global-en/brands/ea)
- [Epic Games](/demand/global-en/brands/epic-games)
- [Minecraft](/demand/global-en/brands/minecraft)
- [Roblox](/demand/global-en/brands/roblox)
- [Steam](/demand/global-en/brands/steam)
- [Xbox Game Pass](/demand/global-en/brands/xbox-game-pass)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online game platforms worldwide?

In September 2026, Roblox was the most searched among online game platforms worldwide, with an estimated 83.1M branded searches and 68.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online game platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/online-game-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-game-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.