---
title: "Google Forms vs Jotform: Which is searched more?"
description: "Is Google Forms or Jotform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online form and survey builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders/compare/google-forms-vs-jotform"
publisher: "Brandwave"
---

# Google Forms vs Jotform: Which is searched more?

Is Google Forms or Jotform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online form and survey builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Forms and Jotform
- **Competitive set**: Online form and survey builders
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Forms Share of Search**: 80.1%
- **Jotform Share of Search**: 3%

## Is Google Forms or Jotform more popular in search?

- In September 2026, Google Forms had more branded searches than Jotform among online form and survey builders worldwide. Google Forms had about 14.9 million branded searches, while Jotform had 559,000. Google Forms made up 80.1% of all online form and survey builder searches we track, and Jotform accounted for 3%.
- Google Forms was ahead of Jotform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Forms’ share of searches among online form and survey builders worldwide moved from 74.1% to 80.1%, and its estimated monthly branded searches moved from 12.1M to 14.9M.
- Across the 12 months ending September 2026, Jotform’s share of searches among online form and survey builders worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 684K to 559K.

## Top online form and survey builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms appeared in all five answers. Jotform was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jotform was listed before Google Forms in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Google Forms | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Typeform | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Jotform | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tally | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| SurveyMonkey | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Microsoft Forms | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fillout | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Qualtrics | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Paperform | 9th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about online form and survey builders

- Asked ChatGPT "Which online form and survey builder should I use?": 1. Tally, 2. Typeform, 3. Jotform, 4. SurveyMonkey, 5. Google Forms
- Asked ChatGPT "What are the best online form and survey builders?": 1. Tally, 2. Typeform, 3. Jotform, 4. Google Forms, 5. SurveyMonkey, 6. Microsoft Forms, 7. Fillout, 8. Paperform
- Asked ChatGPT "What's the best online form and survey builder for online forms?": 1. Jotform, 2. Google Forms, 3. Typeform, 4. SurveyMonkey, 5. Tally
- Searched Google, AI Overview "online form builder": 1. Google Forms, 2. Jotform, 3. Typeform, 4. Microsoft Forms, 5. Fillout
- Searched Google, AI Overview "online survey tool": 1. Google Forms, 2. SurveyMonkey, 3. Typeform, 4. Qualtrics, 5. Tally

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for online form and survey builders worldwide in September 2026?

- In September 2026, Google Forms gained share of searches among online form and survey builders worldwide, from 78.9% to 80.1%.
- In September 2026, Jotform lost share of searches among online form and survey builders worldwide, from 3.6% to 3%.

## Month by month

| Month | Google Forms estimated searches | Google Forms Share of Search | Google Forms rank | Jotform estimated searches | Jotform Share of Search | Jotform rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1M | 74.1% | 1 | 684K | 4.2% | 3 |
| Nov 2025 | 12.1M | 76% | 1 | 684K | 4.3% | 3 |
| Dec 2025 | 10M | 76.7% | 1 | 559K | 4.3% | 3 |
| Jan 2026 | 12M | 76.8% | 1 | 685K | 4.4% | 3 |
| Feb 2026 | 12.1M | 77.1% | 1 | 564K | 3.6% | 3 |
| Mar 2026 | 12.2M | 73.9% | 1 | 687K | 4.2% | 3 |
| Apr 2026 | 14.7M | 78% | 1 | 685K | 3.6% | 3 |
| May 2026 | 12.2M | 77.3% | 1 | 573K | 3.6% | 3 |
| Jun 2026 | 12.1M | 77.4% | 1 | 586K | 3.8% | 3 |
| Jul 2026 | 10.1M | 77% | 1 | 567K | 4.3% | 3 |
| Aug 2026 | 12.2M | 78.9% | 1 | 558K | 3.6% | 3 |
| Sep 2026 | 14.9M | 80.1% | 1 | 559K | 3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Forms’ and Jotform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms” and “googleforms”, summed into one figure.
- **Jotform**: Measured on the search terms “form jotform”, “Jotform”, “jotform apps”, “jotform forms”, “jotform offline”, “jotform offline forms”, “jotform tables” and “jotformsign”, summed into one figure.

- [Google Forms profile](/demand/global-en/brands/google-forms)
- [Jotform profile](/demand/global-en/brands/jotform)
- [All online form and survey builders worldwide](/demand/global-en/categories/online-form-and-survey-builders): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Forms or Jotform more popular in search?

In September 2026, Google Forms had more branded searches than Jotform among online form and survey builders worldwide. Google Forms had about 14.9 million branded searches, while Jotform had 559,000. Google Forms made up 80.1% of all online form and survey builder searches we track, and Jotform accounted for 3%.

## Cite this page

Brandwave. "Google Forms vs Jotform: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders/compare/google-forms-vs-jotform

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders/compare/google-forms-vs-jotform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
