---
title: "Online form and survey builders: Which brands are most popular in search?"
description: "Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Share of Search among Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Typeform, Fillout, Tally and Paperform, the online form and survey builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders"
publisher: "Brandwave"
---

# Online form and survey builders: Which brands are most popular in search?

Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Share of Search among Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Typeform, Fillout, Tally and Paperform, the online form and survey builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online form and survey builders
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Forms, 79.8%

## Which brand is most popular in search among online form and survey builders worldwide?

- In August 2026, Google Forms was the most searched among online form and survey builders worldwide, with an estimated 12.2M branded searches and 79.8% estimated Share of Search within this set.
- Microsoft Forms is in 2nd place, 68.4 percentage points behind at 11.3% Share of Search.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide increased from 75.7% to 79.8%.
- Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among online form and survey builders worldwide decreased from 13.3% to 11.3%.
- Across the 11 months ending August 2026, Jotform’s estimated Share of Search among online form and survey builders worldwide decreased from 4.4% to 3.7%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among online form and survey builders worldwide decreased from 3.5% to 2.5%.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among online form and survey builders worldwide decreased from 2.4% to 1.7%.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide peaked at 79.8% in August 2026 and was lowest at 75.5% in March 2026.
- Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among online form and survey builders worldwide peaked at 13.5% in March 2026 and was lowest at 11.3% in July 2026.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among online form and survey builders worldwide peaked at 3.6% in November 2025 and was lowest at 2.5% in August 2026.
- Across the 11 months ending August 2026, Fillout, Tally and Paperform held steady: their estimated Share of Search among online form and survey builders worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Forms vs Microsoft Forms: compare search popularity](/demand/global-en/compare/google-forms-vs-microsoft-forms): 79.8% against 11.3% Share of Search.
- [Google Forms vs Jotform: compare search popularity](/demand/global-en/compare/google-forms-vs-jotform): 79.8% against 3.7% Share of Search.
- [Google Forms vs SurveyMonkey: compare search popularity](/demand/global-en/compare/google-forms-vs-surveymonkey): 79.8% against 2.5% Share of Search.
- [Microsoft Forms vs Jotform: compare search popularity](/demand/global-en/compare/jotform-vs-microsoft-forms): 11.3% against 3.7% Share of Search.
- [Microsoft Forms vs SurveyMonkey: compare search popularity](/demand/global-en/compare/microsoft-forms-vs-surveymonkey): 11.3% against 2.5% Share of Search.
- [Jotform vs SurveyMonkey: compare search popularity](/demand/global-en/compare/jotform-vs-surveymonkey): 3.7% against 2.5% Share of Search.

## How did search popularity change for online form and survey builders worldwide in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.
- In August 2026, Jotform lost estimated Share of Search among online form and survey builders worldwide, from 4.5% to 3.7%.
- In August 2026, SurveyMonkey lost estimated Share of Search among online form and survey builders worldwide, from 3% to 2.5%.
- Estimated monthly branded searches for Tally worldwide rose 71.1% over 11 measured months, from 38.2K to 65.3K in August 2026.
- Estimated monthly branded searches for Fillout worldwide rose 22.5% over 11 measured months, from 61K to 74.7K in August 2026.
- Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.
- Estimated monthly branded searches for Paperform worldwide fell 18.8% over 11 measured months, from 12.4K to 10.1K in August 2026.
- Estimated monthly branded searches for Microsoft Forms worldwide fell 18.7% over 11 measured months, from 2.1M to 1.7M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Forms | 79.8% | 12.2M | +20.9% | Google |
| 2 | Microsoft Forms | 11.3% | 1.7M | +18.9% | Microsoft |
| 3 | Jotform | 3.7% | 572K | -1.7% | Jotform |
| 4 | SurveyMonkey | 2.5% | 375K | -2.1% | SurveyMonkey |
| 5 | Typeform | 1.7% | 261K | -0.5% | Typeform |
| 6 | Fillout | 0.49% | 74.7K | +0.2% | Fillout |
| 7 | Tally | 0.43% | 65.3K | -0.5% | Tally |
| 8 | Paperform | 0.07% | 10.1K | +21.7% | Paperform |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Forms | 12.1M | 75.7% | 1 |
| Oct 2025 | Microsoft Forms | 2.1M | 13.3% | 2 |
| Oct 2025 | Jotform | 696K | 4.4% | 3 |
| Oct 2025 | SurveyMonkey | 558K | 3.5% | 4 |
| Oct 2025 | Typeform | 387K | 2.4% | 5 |
| Oct 2025 | Fillout | 61K | 0.38% | 6 |
| Oct 2025 | Tally | 38.2K | 0.24% | 7 |
| Oct 2025 | Paperform | 12.4K | 0.08% | 8 |
| Nov 2025 | Google Forms | 12.1M | 77.3% | 1 |
| Nov 2025 | Microsoft Forms | 1.8M | 11.5% | 2 |
| Nov 2025 | Jotform | 696K | 4.5% | 3 |
| Nov 2025 | SurveyMonkey | 556K | 3.6% | 4 |
| Nov 2025 | Typeform | 386K | 2.5% | 5 |
| Nov 2025 | Fillout | 61.1K | 0.39% | 6 |
| Nov 2025 | Tally | 38.2K | 0.24% | 7 |
| Nov 2025 | Paperform | 15.3K | 0.1% | 8 |
| Dec 2025 | Google Forms | 10M | 78% | 1 |
| Dec 2025 | Microsoft Forms | 1.5M | 11.4% | 2 |
| Dec 2025 | Jotform | 570K | 4.5% | 3 |
| Dec 2025 | SurveyMonkey | 373K | 2.9% | 4 |
| Dec 2025 | Typeform | 316K | 2.5% | 5 |
| Dec 2025 | Fillout | 50K | 0.39% | 6 |
| Dec 2025 | Tally | 35.3K | 0.28% | 7 |
| Dec 2025 | Paperform | 10.2K | 0.08% | 8 |
| Jan 2026 | Google Forms | 12M | 77.9% | 1 |
| Jan 2026 | Microsoft Forms | 1.7M | 11.3% | 2 |
| Jan 2026 | Jotform | 698K | 4.5% | 3 |
| Jan 2026 | SurveyMonkey | 457K | 3% | 4 |
| Jan 2026 | Typeform | 387K | 2.5% | 5 |
| Jan 2026 | Fillout | 61K | 0.4% | 6 |
| Jan 2026 | Tally | 41.6K | 0.27% | 7 |
| Jan 2026 | Paperform | 12.4K | 0.08% | 8 |
| Feb 2026 | Google Forms | 12.1M | 78.5% | 1 |
| Feb 2026 | Microsoft Forms | 1.8M | 11.6% | 2 |
| Feb 2026 | Jotform | 577K | 3.7% | 3 |
| Feb 2026 | SurveyMonkey | 457K | 3% | 4 |
| Feb 2026 | Typeform | 387K | 2.5% | 5 |
| Feb 2026 | Fillout | 61K | 0.39% | 6 |
| Feb 2026 | Tally | 41.8K | 0.27% | 7 |
| Feb 2026 | Paperform | 10.2K | 0.07% | 8 |
| Mar 2026 | Google Forms | 12.2M | 75.5% | 1 |
| Mar 2026 | Microsoft Forms | 2.2M | 13.5% | 2 |
| Mar 2026 | Jotform | 702K | 4.3% | 3 |
| Mar 2026 | SurveyMonkey | 558K | 3.4% | 4 |
| Mar 2026 | Typeform | 388K | 2.4% | 5 |
| Mar 2026 | Fillout | 74.6K | 0.46% | 6 |
| Mar 2026 | Tally | 57.7K | 0.36% | 7 |
| Mar 2026 | Paperform | 10.2K | 0.06% | 8 |
| Apr 2026 | Google Forms | 14.7M | 79.5% | 1 |
| Apr 2026 | Microsoft Forms | 2.1M | 11.4% | 2 |
| Apr 2026 | Jotform | 703K | 3.8% | 3 |
| Apr 2026 | SurveyMonkey | 457K | 2.5% | 4 |
| Apr 2026 | Typeform | 386K | 2.1% | 5 |
| Apr 2026 | Fillout | 74.7K | 0.4% | 6 |
| Apr 2026 | Tally | 57.4K | 0.31% | 7 |
| Apr 2026 | Paperform | 10.2K | 0.05% | 8 |
| May 2026 | Google Forms | 12.2M | 78.7% | 1 |
| May 2026 | Microsoft Forms | 1.8M | 11.5% | 2 |
| May 2026 | Jotform | 588K | 3.8% | 3 |
| May 2026 | SurveyMonkey | 458K | 3% | 4 |
| May 2026 | Typeform | 319K | 2.1% | 5 |
| May 2026 | Fillout | 74.7K | 0.48% | 6 |
| May 2026 | Tally | 70K | 0.45% | 7 |
| May 2026 | Paperform | 8.3K | 0.05% | 8 |
| Jun 2026 | Google Forms | 12.1M | 78.5% | 1 |
| Jun 2026 | Microsoft Forms | 1.8M | 11.6% | 2 |
| Jun 2026 | Jotform | 600K | 3.9% | 3 |
| Jun 2026 | SurveyMonkey | 457K | 3% | 4 |
| Jun 2026 | Typeform | 319K | 2.1% | 5 |
| Jun 2026 | Fillout | 74.6K | 0.48% | 6 |
| Jun 2026 | Tally | 69.7K | 0.45% | 7 |
| Jun 2026 | Paperform | 8.3K | 0.05% | 8 |
| Jul 2026 | Google Forms | 10.1M | 78.1% | 1 |
| Jul 2026 | Microsoft Forms | 1.5M | 11.3% | 2 |
| Jul 2026 | Jotform | 582K | 4.5% | 3 |
| Jul 2026 | SurveyMonkey | 383K | 3% | 4 |
| Jul 2026 | Typeform | 262K | 2% | 5 |
| Jul 2026 | Fillout | 74.6K | 0.58% | 6 |
| Jul 2026 | Tally | 65.7K | 0.51% | 7 |
| Jul 2026 | Paperform | 8.3K | 0.06% | 8 |
| Aug 2026 | Google Forms | 12.2M | 79.8% | 1 |
| Aug 2026 | Microsoft Forms | 1.7M | 11.3% | 2 |
| Aug 2026 | Jotform | 572K | 3.7% | 3 |
| Aug 2026 | SurveyMonkey | 375K | 2.5% | 4 |
| Aug 2026 | Typeform | 261K | 1.7% | 5 |
| Aug 2026 | Fillout | 74.7K | 0.49% | 6 |
| Aug 2026 | Tally | 65.3K | 0.43% | 7 |
| Aug 2026 | Paperform | 10.1K | 0.07% | 8 |
| Sep 2026 | Fillout | — | — | — |
| Sep 2026 | Google Forms | — | — | — |
| Sep 2026 | Jotform | — | — | — |
| Sep 2026 | Microsoft Forms | — | — | — |
| Sep 2026 | Paperform | — | — | — |
| Sep 2026 | SurveyMonkey | — | — | — |
| Sep 2026 | Tally | — | — | — |
| Sep 2026 | Typeform | — | — | — |

## What is being compared

- **Fillout**: Measured on the search terms “Fillout”, “fillout com” and “fillout.com”, summed into one figure.
- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms com”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms” and “make a google form”, summed into one figure.
- **Jotform**: Measured on the search terms “form jotform”, “Jotform”, “jotform apps”, “jotform com”, “jotform forms”, “jotform offline”, “jotform offline forms”, “jotform pricing”, “jotform sign”, “jotform tables”, “jotform.com” and “jotformsign”, summed into one figure.
- **Microsoft Forms**: Measured on the search terms “creating microsoft forms”, “forms microsoft”, “forms office”, “microsoft form”, “Microsoft Forms”, “microsoft forms app”, “microsoft forms download”, “microsoft forms quiz”, “microsoft forms survey”, “MS Forms” and “office forms”, summed into one figure.
- **Paperform**: Measured on the search terms “Paperform”, “paperform co”, “paperform pricing” and “paperform.co”, summed into one figure.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey cost”, “survey monkey pricing”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research”, “surveymonkey pricing”, “surveymonkey questionnaire” and “surveymonkey.com”, summed into one figure.
- **Tally**: Measured on the search terms “tally form”, “tally form builder”, “Tally Forms”, “tally forms free”, “tally forms pricing”, “tally so”, “tally.so”, “tallyform” and “tallyforms”, summed into one figure.
- **Typeform**: Measured on the search terms “form typeform”, “pricing typeform”, “Typeform”, “typeform com”, “typeform cost”, “typeform examples”, “typeform forms”, “typeform pricing”, “typeform surveys”, “typeform.com” and “typeforms”, summed into one figure.

- [Fillout](/demand/global-en/brands/fillout)
- [Google Forms](/demand/global-en/brands/google-forms)
- [Jotform](/demand/global-en/brands/jotform)
- [Microsoft Forms](/demand/global-en/brands/microsoft-forms)
- [Paperform](/demand/global-en/brands/paperform)
- [SurveyMonkey](/demand/global-en/brands/surveymonkey)
- [Tally](/demand/global-en/brands/tally-forms)
- [Typeform](/demand/global-en/brands/typeform)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online form and survey builders worldwide?

In August 2026, Google Forms was the most searched among online form and survey builders worldwide, with an estimated 12.2M branded searches and 79.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online form and survey builders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-form-and-survey-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.