---
title: "Figma vs Picsart: Which is searched more?"
description: "Is Figma or Picsart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/figma-vs-picsart"
publisher: "Brandwave"
---

# Figma vs Picsart: Which is searched more?

Is Figma or Picsart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Figma and Picsart
- **Competitive set**: Online design tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Figma Share of Search**: 2.5%
- **Picsart Share of Search**: 0.86%

## Is Figma or Picsart more popular in search?

- In September 2026, Figma had more branded searches than Picsart among online design tools worldwide. Figma had about 5 million branded searches, while Picsart had 1.7 million. Figma made up 2.5% of all online design tool searches we track, and Picsart accounted for 0.86%.
- Figma was ahead of Picsart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Picsart’s share of searches among online design tools worldwide moved from 0.85% to 0.86%, and its estimated monthly branded searches moved from 2.1M to 1.7M.

## Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Picsart did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Adobe Express | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Figma | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Photopea | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kittl | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Microsoft Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Visme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VistaCreate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online design tools

- Asked ChatGPT "Which online design tool should I use?": 1. Canva, 2. Figma, 3. Adobe Express
- Asked ChatGPT "What are the best online design tools?": 1. Canva, 2. Figma, 3. Adobe Express, 4. Photopea
- Asked ChatGPT "What's the best online design tool for graphic design?": 1. Canva, 2. Adobe Express, 3. Figma, 4. Kittl
- Searched Google, AI Overview "online design tools": 1. Canva, 2. Adobe Express, 3. Figma, 4. Photopea
- Searched Google, AI Overview "graphic design software": 1. Canva, 2. Adobe Express, 3. Figma

Not named in any answer: Picsart, Pixlr, Fotor, Microsoft Designer, Visme and VistaCreate.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for online design tools worldwide in September 2026?

- In September 2026, Picsart fell from 4th to 5th among online design tools worldwide.
- Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

## Month by month

| Month | Figma estimated searches | Figma Share of Search | Figma rank | Picsart estimated searches | Picsart Share of Search | Picsart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 2.5% | 2 | 2.1M | 0.85% | 4 |
| Nov 2025 | 6.1M | 3% | 2 | 2.1M | 1% | 4 |
| Dec 2025 | 5M | 3% | 2 | 2.1M | 1.3% | 4 |
| Jan 2026 | 5M | 2.5% | 2 | 2.1M | 1% | 4 |
| Feb 2026 | 5M | 2.5% | 2 | 2M | 0.99% | 4 |
| Mar 2026 | 6.1M | 3% | 2 | 2.4M | 1.2% | 4 |
| Apr 2026 | 6.1M | 3% | 2 | 3.3M | 1.6% | 4 |
| May 2026 | 6.1M | 3% | 2 | 3.1M | 1.5% | 4 |
| Jun 2026 | 5M | 3% | 2 | 2.8M | 1.7% | 4 |
| Jul 2026 | 5M | 3.5% | 2 | 2.5M | 1.8% | 4 |
| Aug 2026 | 4.1M | 2.4% | 2 | 2.2M | 1.3% | 4 |
| Sep 2026 | 5M | 2.5% | 2 | 1.7M | 0.86% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Figma’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Figma**: Measured on the search term “figma”.
- **Picsart**: Measured on the search terms “background for picsart”, “background of picsart”, “background picsart”, “backgrounds picsart”, “bg for picsart”, “edit photo on picsart”, “editing for picsart”, “photo edit in picsart”, “photo edit on picsart”, “photo edit picsart”, “photo edit picsart app”, “photo editing app picsart”, “photo editing in picsart”, “photo editing on picsart”, “photo editing picsart”, “photo editor app picsart”, “photo editor picsart”, “photo editor picsart app”, “pics art”, “pics art ai”, “pics art app”, “pics art edited pics”, “pics art editor”, “pics art photos”, “pics art software”, “pics art web”, “pics art website”, “picsart”, “picsart academy”, “picsart animator”, “picsart app”, “picsart app photo editing”, “picsart app photo editor”, “picsart app picsart app”, “picsart application”, “picsart background”, “picsart background remover”, “picsart backgrounds”, “picsart bg remover”, “picsart edit photo”, “picsart edit photos”, “picsart edited photos”, “picsart editing”, “picsart editing photo”, “picsart editing photos”, “picsart editor”, “picsart editor app”, “picsart flow”, “picsart font generator”, “picsart image editing”, “picsart image editor”, “picsart logo”, “picsart photo”, “picsart photo editing”, “picsart photo editing app”, “picsart photo editor”, “picsart photo editor app”, “picsart photo enhancer”, “picsart photo studio”, “picsart photo studio app”, “picsart photo studio apps”, “picsart premium”, “picsart pro”, “picsart software”, “picsart web”, “picsart website”, “picsart/editor”, “picsartlogo”, “picsartpremium” and “picture editor picsart”, summed into one figure.

- [Figma profile](/demand/global-en/brands/figma)
- [Picsart profile](/demand/global-en/brands/picsart)
- [All online design tools worldwide](/demand/global-en/categories/online-design-tools): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Figma or Picsart more popular in search?

In September 2026, Figma had more branded searches than Picsart among online design tools worldwide. Figma had about 5 million branded searches, while Picsart had 1.7 million. Figma made up 2.5% of all online design tool searches we track, and Picsart accounted for 0.86%.

## Cite this page

Brandwave. "Figma vs Picsart: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/figma-vs-picsart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/figma-vs-picsart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
