--- title: "Canva vs Figma: Which is searched more?" description: "Is Canva or Figma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/canva-vs-figma" publisher: "Brandwave" --- # Canva vs Figma: Which is searched more? Is Canva or Figma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and Figma - **Competitive set**: Online design tools - **Market**: Global - **Month measured**: Sep 2026 - **Canva Share of Search**: 93% - **Figma Share of Search**: 2.5% ## Is Canva or Figma more popular in search? - In September 2026, Canva had more branded searches than Figma among online design tools worldwide. Canva had about 187.3 million branded searches, while Figma had 5 million. Canva made up 93% of all online design tool searches we track, and Figma accounted for 2.5%. - Canva was ahead of Figma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canva’s share of searches among online design tools worldwide moved from 92.8% to 93%, and its estimated monthly branded searches moved from 229M to 187M. - Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M. ## Top online design tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Canva and Figma showed up in all five answers. Canva was listed before Figma in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Figma | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Photopea | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kittl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Visme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VistaCreate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online design tools - Asked ChatGPT "Which online design tool should I use?": 1. Canva, 2. Figma, 3. Adobe Express - Asked ChatGPT "What are the best online design tools?": 1. Canva, 2. Figma, 3. Adobe Express, 4. Photopea - Asked ChatGPT "What's the best online design tool for graphic design?": 1. Canva, 2. Adobe Express, 3. Figma, 4. Kittl - Searched Google, AI Overview "online design tools": 1. Canva, 2. Adobe Express, 3. Figma, 4. Photopea - Searched Google, AI Overview "graphic design software": 1. Canva, 2. Adobe Express, 3. Figma Not named in any answer: Picsart, Pixlr, Fotor, Microsoft Designer, Visme and VistaCreate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online design tools worldwide in September 2026? - In September 2026, Canva gained share of searches among online design tools worldwide, from 92.1% to 93%. - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Canva estimated searches | Canva Share of Search | Canva rank | Figma estimated searches | Figma Share of Search | Figma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 229M | 92.8% | 1 | 6.1M | 2.5% | 2 | | Nov 2025 | 188M | 91.8% | 1 | 6.1M | 3% | 2 | | Dec 2025 | 154M | 91.2% | 1 | 5M | 3% | 2 | | Jan 2026 | 188M | 92.6% | 1 | 5M | 2.5% | 2 | | Feb 2026 | 189M | 92.8% | 1 | 5M | 2.5% | 2 | | Mar 2026 | 188M | 92% | 1 | 6.1M | 3% | 2 | | Apr 2026 | 189M | 91.7% | 1 | 6.1M | 3% | 2 | | May 2026 | 189M | 91.9% | 1 | 6.1M | 3% | 2 | | Jun 2026 | 155M | 91.4% | 1 | 5M | 3% | 2 | | Jul 2026 | 128M | 90.1% | 1 | 5M | 3.5% | 2 | | Aug 2026 | 154M | 92.1% | 1 | 4.1M | 2.4% | 2 | | Sep 2026 | 187M | 93% | 1 | 5M | 2.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Canva’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search terms “business card canva”, “business card on canva”, “business cards canva”, “business cards on canva”, “canva”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva background remover”, “canva barcode generator”, “canva bg remover”, “canva business card”, “canva business cards”, “canva collage maker”, “canva collage photo”, “canva color wheel”, “canva colors wheel”, “canva cv maker”, “canva cv template”, “canva design”, “canva face swap”, “canva faceswap”, “canva for education”, “canva for educators”, “canva logos”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva pic collage”, “canva print”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva resume”, “canva resume builder”, “canva resume maker”, “canva resume template”, “canva resume templates”, “canva resumes”, “canva template”, “canva templates”, “canva video edit”, “canva video editor”, “collage photo canva”, “collage photos canva”, “design of canva”, “edit photo canva”, “edit photos canva”, “logos on canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva” and “templates by canva”, summed into one figure. - **Figma**: Measured on the search term “figma”. - [Canva profile](/demand/global-en/brands/canva) - [Figma profile](/demand/global-en/brands/figma) - [All online design tools worldwide](/demand/global-en/categories/online-design-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canva or Figma more popular in search? In September 2026, Canva had more branded searches than Figma among online design tools worldwide. Canva had about 187.3 million branded searches, while Figma had 5 million. Canva made up 93% of all online design tool searches we track, and Figma accounted for 2.5%. ## Cite this page Brandwave. "Canva vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/canva-vs-figma This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/canva-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.