--- title: "Adobe Express vs Figma: Which is searched more?" description: "Is Adobe Express or Figma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/adobe-express-vs-figma" publisher: "Brandwave" --- # Adobe Express vs Figma: Which is searched more? Is Adobe Express or Figma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Figma - **Competitive set**: Online design tools - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Express Share of Search**: 0.94% - **Figma Share of Search**: 2.5% ## Is Adobe Express or Figma more popular in search? - In September 2026, Figma had more branded searches than Adobe Express among online design tools worldwide. Figma had about 5 million branded searches, while Adobe Express had 1.9 million. Figma made up 2.5% of all online design tool searches we track, and Adobe Express accounted for 0.94%. - Figma was ahead of Adobe Express in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Express’ share of searches among online design tools worldwide moved from 0.81% to 0.94%, and its estimated monthly branded searches moved from 2M to 1.9M. - Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M. ## Top online design tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Adobe Express and Figma showed up in all five answers. Adobe Express was listed before Figma in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Figma | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Photopea | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kittl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Visme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VistaCreate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online design tools - Asked ChatGPT "Which online design tool should I use?": 1. Canva, 2. Figma, 3. Adobe Express - Asked ChatGPT "What are the best online design tools?": 1. Canva, 2. Figma, 3. Adobe Express, 4. Photopea - Asked ChatGPT "What's the best online design tool for graphic design?": 1. Canva, 2. Adobe Express, 3. Figma, 4. Kittl - Searched Google, AI Overview "online design tools": 1. Canva, 2. Adobe Express, 3. Figma, 4. Photopea - Searched Google, AI Overview "graphic design software": 1. Canva, 2. Adobe Express, 3. Figma Not named in any answer: Picsart, Pixlr, Fotor, Microsoft Designer, Visme and VistaCreate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online design tools worldwide in September 2026? - In September 2026, Adobe Express rose from 5th to 4th among online design tools worldwide. - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Figma estimated searches | Figma Share of Search | Figma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2M | 0.81% | 5 | 6.1M | 2.5% | 2 | | Nov 2025 | 2M | 0.96% | 5 | 6.1M | 3% | 2 | | Dec 2025 | 1.6M | 0.96% | 5 | 5M | 3% | 2 | | Jan 2026 | 2M | 0.96% | 5 | 5M | 2.5% | 2 | | Feb 2026 | 1.9M | 0.96% | 5 | 5M | 2.5% | 2 | | Mar 2026 | 2M | 0.96% | 5 | 6.1M | 3% | 2 | | Apr 2026 | 2M | 0.97% | 5 | 6.1M | 3% | 2 | | May 2026 | 1.9M | 0.93% | 5 | 6.1M | 3% | 2 | | Jun 2026 | 1.6M | 0.92% | 5 | 5M | 3% | 2 | | Jul 2026 | 1.3M | 0.9% | 5 | 5M | 3.5% | 2 | | Aug 2026 | 1.6M | 0.93% | 5 | 4.1M | 2.4% | 2 | | Sep 2026 | 1.9M | 0.94% | 4 | 5M | 2.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search terms “adobe adobe express”, “adobe express ai”, “adobe express android”, “adobe express animation”, “adobe express app”, “adobe express cloud”, “adobe express create”, “adobe express desktop”, “adobe express mobile”, “adobe express nonprofits”, “adobe express page”, “adobe express pc”, “adobe express photoshop”, “adobe express pro”, “adobe express site”, “adobe express software”, “adobe express use”, “adobe express windows”, “adobe spark”, “adobe spark app”, “adobe spark express”, “adobe spark page”, “adobe spark post”, “adobe spark software”, “adobe spark videos” and “adobeexpress”, summed into one figure. - **Figma**: Measured on the search term “figma”. - [Adobe Express profile](/demand/global-en/brands/adobe-express) - [Figma profile](/demand/global-en/brands/figma) - [All online design tools worldwide](/demand/global-en/categories/online-design-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Express or Figma more popular in search? In September 2026, Figma had more branded searches than Adobe Express among online design tools worldwide. Figma had about 5 million branded searches, while Adobe Express had 1.9 million. Figma made up 2.5% of all online design tool searches we track, and Adobe Express accounted for 0.94%. ## Cite this page Brandwave. "Adobe Express vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/adobe-express-vs-figma This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-design-tools/compare/adobe-express-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.