---
title: "Online course platforms: Which brands are most popular in search?"
description: "Compare services and tools used to build, sell, and deliver online courses. Share of Search among Kajabi, Thinkific, Podia, LearnWorlds and Teachable, the online course platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-course-platforms"
publisher: "Brandwave"
---

# Online course platforms: Which brands are most popular in search?

Compare services and tools used to build, sell, and deliver online courses. Share of Search among Kajabi, Thinkific, Podia, LearnWorlds and Teachable, the online course platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online course platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kajabi, 47.5%

## Which brand is most popular in search among online course platforms worldwide?

- In August 2026, Kajabi was the most searched among online course platforms worldwide, with an estimated 115K branded searches and 47.5% estimated Share of Search within this set.
- Thinkific is in 2nd place, 26.3 percentage points behind at 21.2% Share of Search.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide increased from 45.7% to 47.5%.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide decreased from 24.6% to 21.2%.
- Across the 11 months ending August 2026, Podia’s estimated Share of Search among online course platforms worldwide increased from 19.8% to 20.7%.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide peaked at 53.1% in February 2026 and was lowest at 44.3% in July 2026.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide peaked at 25.5% in March 2026 and was lowest at 21.2% in August 2026.
- Across the 11 months ending August 2026, Podia’s estimated Share of Search among online course platforms worldwide peaked at 20.7% in August 2026 and was lowest at 15.5% in February 2026.
- Across the 11 months ending August 2026, LearnWorlds’ estimated Share of Search among online course platforms worldwide peaked at 10.7% in July 2026 and was lowest at 7% in February 2026.
- Across the 11 months ending August 2026, LearnWorlds and Teachable held steady: their estimated Share of Search among online course platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kajabi vs Thinkific: compare search popularity](/demand/global-en/compare/kajabi-vs-thinkific): 47.5% against 21.2% Share of Search.
- [Kajabi vs Podia: compare search popularity](/demand/global-en/compare/kajabi-vs-podia): 47.5% against 20.7% Share of Search.
- [Kajabi vs LearnWorlds: compare search popularity](/demand/global-en/compare/kajabi-vs-learnworlds): 47.5% against 9.3% Share of Search.
- [Thinkific vs Podia: compare search popularity](/demand/global-en/compare/podia-vs-thinkific): 21.2% against 20.7% Share of Search.
- [Thinkific vs LearnWorlds: compare search popularity](/demand/global-en/compare/learnworlds-vs-thinkific): 21.2% against 9.3% Share of Search.
- [Podia vs LearnWorlds: compare search popularity](/demand/global-en/compare/learnworlds-vs-podia): 20.7% against 9.3% Share of Search.

## How did search popularity change for online course platforms worldwide in August 2026?

- In August 2026, Kajabi gained estimated Share of Search among online course platforms worldwide, from 44.3% to 47.5%.
- In August 2026, Podia gained estimated Share of Search among online course platforms worldwide, from 19.6% to 20.7%.
- In August 2026, Thinkific lost estimated Share of Search among online course platforms worldwide, from 24.3% to 21.2%.
- In August 2026, LearnWorlds lost estimated Share of Search among online course platforms worldwide, from 10.7% to 9.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kajabi | 47.5% | 115K | -0.2% | Kajabi |
| 2 | Thinkific | 21.2% | 51.5K | -18.4% | Thinkific |
| 3 | Podia | 20.7% | 50.4K | -1.1% | Podia |
| 4 | LearnWorlds | 9.3% | 22.7K | -18.3% | LearnWorlds |
| 5 | Teachable | 1.2% | 2.9K | -5.8% | Teachable |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kajabi | 142K | 45.7% | 1 |
| Oct 2025 | Thinkific | 76.2K | 24.6% | 2 |
| Oct 2025 | Podia | 61.5K | 19.8% | 3 |
| Oct 2025 | LearnWorlds | 27.5K | 8.9% | 4 |
| Oct 2025 | Teachable | 3.2K | 1% | 5 |
| Nov 2025 | Kajabi | 141K | 45.7% | 1 |
| Nov 2025 | Thinkific | 76.1K | 24.6% | 2 |
| Nov 2025 | Podia | 61.4K | 19.9% | 3 |
| Nov 2025 | LearnWorlds | 27.5K | 8.9% | 4 |
| Nov 2025 | Teachable | 2.9K | 0.95% | 5 |
| Dec 2025 | Kajabi | 140K | 50.4% | 1 |
| Dec 2025 | Thinkific | 62.5K | 22.4% | 2 |
| Dec 2025 | Podia | 50.4K | 18.1% | 3 |
| Dec 2025 | LearnWorlds | 22.6K | 8.1% | 4 |
| Dec 2025 | Teachable | 2.8K | 1% | 5 |
| Jan 2026 | Kajabi | 174K | 50.8% | 1 |
| Jan 2026 | Thinkific | 76.4K | 22.3% | 2 |
| Jan 2026 | Podia | 61.6K | 18% | 3 |
| Jan 2026 | LearnWorlds | 27.7K | 8.1% | 4 |
| Jan 2026 | Teachable | 3.3K | 0.96% | 5 |
| Feb 2026 | Kajabi | 173K | 53.1% | 1 |
| Feb 2026 | Thinkific | 76.2K | 23.4% | 2 |
| Feb 2026 | Podia | 50.5K | 15.5% | 3 |
| Feb 2026 | LearnWorlds | 22.7K | 7% | 4 |
| Feb 2026 | Teachable | 3.1K | 0.94% | 5 |
| Mar 2026 | Kajabi | 143K | 47.5% | 1 |
| Mar 2026 | Thinkific | 76.4K | 25.5% | 2 |
| Mar 2026 | Podia | 50.5K | 16.8% | 3 |
| Mar 2026 | LearnWorlds | 27.6K | 9.2% | 4 |
| Mar 2026 | Teachable | 3K | 1% | 5 |
| Apr 2026 | Kajabi | 141K | 50.6% | 1 |
| Apr 2026 | Thinkific | 62.5K | 22.4% | 2 |
| Apr 2026 | Podia | 50.3K | 18% | 3 |
| Apr 2026 | LearnWorlds | 22.7K | 8.1% | 4 |
| Apr 2026 | Teachable | 2.5K | 0.91% | 5 |
| May 2026 | Kajabi | 141K | 50.5% | 1 |
| May 2026 | Thinkific | 62.6K | 22.4% | 2 |
| May 2026 | Podia | 50.3K | 18% | 3 |
| May 2026 | LearnWorlds | 22.6K | 8.1% | 4 |
| May 2026 | Teachable | 3K | 1.1% | 5 |
| Jun 2026 | Kajabi | 116K | 45.5% | 1 |
| Jun 2026 | Thinkific | 62.7K | 24.7% | 2 |
| Jun 2026 | Podia | 50.3K | 19.8% | 3 |
| Jun 2026 | LearnWorlds | 22.6K | 8.9% | 4 |
| Jun 2026 | Teachable | 2.9K | 1.1% | 5 |
| Jul 2026 | Kajabi | 116K | 44.3% | 1 |
| Jul 2026 | Thinkific | 63.2K | 24.3% | 2 |
| Jul 2026 | Podia | 50.9K | 19.6% | 3 |
| Jul 2026 | LearnWorlds | 27.8K | 10.7% | 4 |
| Jul 2026 | Teachable | 3.1K | 1.2% | 5 |
| Aug 2026 | Kajabi | 115K | 47.5% | 1 |
| Aug 2026 | Thinkific | 51.5K | 21.2% | 2 |
| Aug 2026 | Podia | 50.4K | 20.7% | 3 |
| Aug 2026 | LearnWorlds | 22.7K | 9.3% | 4 |
| Aug 2026 | Teachable | 2.9K | 1.2% | 5 |
| Sep 2026 | Kajabi | — | — | — |
| Sep 2026 | LearnWorlds | — | — | — |
| Sep 2026 | Podia | — | — | — |
| Sep 2026 | Teachable | — | — | — |
| Sep 2026 | Thinkific | — | — | — |

## What is being compared

- **Kajabi**: Measured on the search terms “kajabi”, “kajabi ai”, “kajabi app”, “kajabi com”, “kajabi courses”, “kajabi online”, “kajabi online courses”, “kajabi platform” and “kajabi software”, summed into one figure.
- **LearnWorlds**: Measured on the search terms “learn worlds”, “learnworlds app”, “learnworlds com”, “learnworlds courses” and “learnworlds platform”, summed into one figure.
- **Podia**: Measured on the search terms “podia”, “podia app”, “podia com”, “podia courses”, “podia platform” and “podia software”, summed into one figure.
- **Teachable**: Measured on the search terms “teachable app”, “teachable com”, “teachable courses”, “teachable online” and “teachable software”, summed into one figure.
- **Thinkific**: Measured on the search terms “courses thinkific”, “thinkific”, “thinkific app”, “thinkific com”, “thinkific courses”, “thinkific online courses”, “thinkific platform” and “thinkific software”, summed into one figure.

- [Kajabi](/demand/global-en/brands/kajabi)
- [LearnWorlds](/demand/global-en/brands/learnworlds)
- [Podia](/demand/global-en/brands/podia)
- [Teachable](/demand/global-en/brands/teachable)
- [Thinkific](/demand/global-en/brands/thinkific)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online course platforms worldwide?

In August 2026, Kajabi was the most searched among online course platforms worldwide, with an estimated 115K branded searches and 47.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online course platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-course-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-course-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.