--- title: "LinkedIn Learning vs Udemy: Which is searched more?" description: "Is LinkedIn Learning or Udemy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces/compare/linkedin-learning-vs-udemy" publisher: "Brandwave" --- # LinkedIn Learning vs Udemy: Which is searched more? Is LinkedIn Learning or Udemy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn Learning and Udemy - **Competitive set**: Online course marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **LinkedIn Learning Share of Search**: 10.1% - **Udemy Share of Search**: 41% ## Is LinkedIn Learning or Udemy more popular in search? - In September 2026, Udemy had more branded searches than LinkedIn Learning among online course marketplaces worldwide. Udemy had about 3.4 million branded searches, while LinkedIn Learning had 823,000. Udemy made up 41% of all online course marketplace searches we track, and LinkedIn Learning accounted for 10.1%. - Udemy was ahead of LinkedIn Learning in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn Learning’s share of searches among online course marketplaces worldwide moved from 7.4% to 10.1%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Udemy’s share of searches among online course marketplaces worldwide moved from 44.9% to 41%, and its estimated monthly branded searches moved from 5M to 3.4M. ## Top online course marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Learning was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Udemy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Udemy was listed before LinkedIn Learning in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Udemy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Skillshare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | LinkedIn Learning | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Domestika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online course marketplaces - Asked ChatGPT "Which online course marketplace should I use?": 1. Udemy, 2. Coursera, 3. Skillshare, 4. edX - Asked ChatGPT "What are the best online course marketplaces?": 1. Coursera, 2. Udemy, 3. edX, 4. Skillshare, 5. LinkedIn Learning - Asked ChatGPT "What's the best online course marketplace for a career change?": 1. Coursera, 2. Udemy, 3. edX, 4. LinkedIn Learning, 5. Skillshare - Searched Google, AI Overview "online courses for career change": 1. Coursera, 2. edX, 3. LinkedIn Learning - Searched Google, AI Overview "affordable online courses": 1. Coursera, 2. edX Not named in any answer: Domestika. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online course marketplaces worldwide in September 2026? - In September 2026, Coursera overtook Udemy to become the leader among online course marketplaces worldwide, with 41% of the searches. - In September 2026, LinkedIn Learning gained share of searches among online course marketplaces worldwide, from 7.6% to 10.1%. - In September 2026, Udemy lost share of searches among online course marketplaces worldwide, from 46.3% to 41%. ## Month by month | Month | LinkedIn Learning estimated searches | LinkedIn Learning Share of Search | LinkedIn Learning rank | Udemy estimated searches | Udemy Share of Search | Udemy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 7.4% | 3 | 5M | 44.9% | 1 | | Nov 2025 | 673K | 6.6% | 3 | 5M | 48.8% | 1 | | Dec 2025 | 673K | 7.3% | 3 | 4.1M | 44.6% | 1 | | Jan 2026 | 673K | 6.1% | 3 | 5M | 45.2% | 1 | | Feb 2026 | 673K | 7.2% | 3 | 4.1M | 43.5% | 1 | | Mar 2026 | 823K | 8.6% | 3 | 4.1M | 42.8% | 1 | | Apr 2026 | 673K | 7.5% | 3 | 4.1M | 45.7% | 1 | | May 2026 | 673K | 7.5% | 3 | 4.1M | 45.9% | 1 | | Jun 2026 | 673K | 7.6% | 3 | 4.1M | 46.2% | 1 | | Jul 2026 | 550K | 6.3% | 3 | 4.1M | 46.9% | 1 | | Aug 2026 | 673K | 7.6% | 3 | 4.1M | 46.3% | 1 | | Sep 2026 | 823K | 10.1% | 3 | 3.4M | 41% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn Learning’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn Learning**: Measured on the search term “linkedin learning”. - **Udemy**: Measured on the search term “udemy”. - [LinkedIn Learning profile](/demand/global-en/brands/linkedin-learning) - [Udemy profile](/demand/global-en/brands/udemy) - [All online course marketplaces worldwide](/demand/global-en/categories/online-course-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn Learning or Udemy more popular in search? In September 2026, Udemy had more branded searches than LinkedIn Learning among online course marketplaces worldwide. Udemy had about 3.4 million branded searches, while LinkedIn Learning had 823,000. Udemy made up 41% of all online course marketplace searches we track, and LinkedIn Learning accounted for 10.1%. ## Cite this page Brandwave. "LinkedIn Learning vs Udemy: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces/compare/linkedin-learning-vs-udemy This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces/compare/linkedin-learning-vs-udemy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.