--- title: "Online course marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces people buy online courses from. Share of Search among Udemy, Coursera, Domestika and Skillshare, the online course marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces" publisher: "Brandwave" --- # Online course marketplaces: Which brands are most popular in search? Compare the marketplaces people buy online courses from. Share of Search among Udemy, Coursera, Domestika and Skillshare, the online course marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online course marketplaces - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Udemy, 52.5% ## Which brand is most popular in search among online course marketplaces worldwide? - In August 2026, Udemy was the most searched among online course marketplaces worldwide, with an estimated 4.1M branded searches and 52.5% estimated Share of Search within this set. - Coursera is in 2nd place, 9.5 percentage points behind at 43% Share of Search. - Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide increased from 51.2% to 52.5%. - Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide increased from 41.9% to 43%. - Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide decreased from 3.8% to 3.2%. - Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online course marketplaces worldwide decreased from 3.1% to 1.4%. - Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide peaked at 55.4% in November 2025 and was lowest at 50% in February 2026. - Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide peaked at 43% in July 2026 and was lowest at 37.1% in November 2025. - Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide peaked at 4.6% in January 2026 and was lowest at 3.1% in June 2026. - Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online course marketplaces worldwide peaked at 4.5% in February 2026 and was lowest at 1.4% in July 2026. ## Compare search popularity between leading brands - [Udemy vs Coursera: compare search popularity](/demand/global-en/compare/coursera-vs-udemy): 52.5% against 43% Share of Search. - [Udemy vs Domestika: compare search popularity](/demand/global-en/compare/domestika-vs-udemy): 52.5% against 3.2% Share of Search. - [Coursera vs Domestika: compare search popularity](/demand/global-en/compare/coursera-vs-domestika): 43% against 3.2% Share of Search. ## How did search popularity change for online course marketplaces worldwide in August 2026? - Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026. - Estimated monthly branded searches for Domestika worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. - Estimated monthly branded searches for Udemy worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Coursera worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Udemy | 52.5% | 4.1M | 0.0% | Udemy | | 2 | Coursera | 43% | 3.4M | 0.0% | Coursera | | 3 | Domestika | 3.2% | 246K | 0.0% | Domestika | | 4 | Skillshare | 1.4% | 110K | 0.0% | Skillshare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Udemy | 5M | 51.2% | 1 | | Oct 2025 | Coursera | 4.1M | 41.9% | 2 | | Oct 2025 | Domestika | 368K | 3.8% | 3 | | Oct 2025 | Skillshare | 301K | 3.1% | 4 | | Nov 2025 | Udemy | 5M | 55.4% | 1 | | Nov 2025 | Coursera | 3.4M | 37.1% | 2 | | Nov 2025 | Domestika | 368K | 4.1% | 3 | | Nov 2025 | Skillshare | 301K | 3.3% | 4 | | Dec 2025 | Udemy | 4.1M | 50.8% | 1 | | Dec 2025 | Coursera | 3.4M | 41.6% | 2 | | Dec 2025 | Domestika | 368K | 4.6% | 3 | | Dec 2025 | Skillshare | 246K | 3.1% | 4 | | Jan 2026 | Udemy | 5M | 50.8% | 1 | | Jan 2026 | Coursera | 4.1M | 41.6% | 2 | | Jan 2026 | Domestika | 450K | 4.6% | 3 | | Jan 2026 | Skillshare | 301K | 3.1% | 4 | | Feb 2026 | Udemy | 4.1M | 50% | 1 | | Feb 2026 | Coursera | 3.4M | 41% | 2 | | Feb 2026 | Domestika | 368K | 4.5% | 3 | | Feb 2026 | Skillshare | 368K | 4.5% | 4 | | Mar 2026 | Udemy | 4.1M | 50% | 1 | | Mar 2026 | Coursera | 3.4M | 41% | 2 | | Mar 2026 | Domestika | 368K | 4.5% | 3 | | Mar 2026 | Skillshare | 368K | 4.5% | 4 | | Apr 2026 | Udemy | 4.1M | 51.7% | 1 | | Apr 2026 | Coursera | 3.4M | 42.4% | 2 | | Apr 2026 | Domestika | 301K | 3.8% | 3 | | Apr 2026 | Skillshare | 165K | 2.1% | 4 | | May 2026 | Udemy | 4.1M | 51.9% | 1 | | May 2026 | Coursera | 3.4M | 42.5% | 2 | | May 2026 | Domestika | 301K | 3.8% | 3 | | May 2026 | Skillshare | 135K | 1.7% | 4 | | Jun 2026 | Udemy | 4.1M | 52.3% | 1 | | Jun 2026 | Coursera | 3.4M | 42.8% | 2 | | Jun 2026 | Domestika | 246K | 3.1% | 3 | | Jun 2026 | Skillshare | 135K | 1.7% | 4 | | Jul 2026 | Udemy | 4.1M | 52.5% | 1 | | Jul 2026 | Coursera | 3.4M | 43% | 2 | | Jul 2026 | Domestika | 246K | 3.2% | 3 | | Jul 2026 | Skillshare | 110K | 1.4% | 4 | | Aug 2026 | Udemy | 4.1M | 52.5% | 1 | | Aug 2026 | Coursera | 3.4M | 43% | 2 | | Aug 2026 | Domestika | 246K | 3.2% | 3 | | Aug 2026 | Skillshare | 110K | 1.4% | 4 | | Sep 2026 | Coursera | — | — | — | | Sep 2026 | Domestika | — | — | — | | Sep 2026 | Skillshare | — | — | — | | Sep 2026 | Udemy | — | — | — | ## What is being compared - **Coursera**: Measured on the search term “coursera”. - **Domestika**: Measured on the search term “domestika”. - **Skillshare**: Measured on the search term “skillshare”. - **Udemy**: Measured on the search term “udemy”. - [Coursera](/demand/global-en/brands/coursera) - [Domestika](/demand/global-en/brands/domestika) - [Skillshare](/demand/global-en/brands/skillshare) - [Udemy](/demand/global-en/brands/udemy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online course marketplaces worldwide? In August 2026, Udemy was the most searched among online course marketplaces worldwide, with an estimated 4.1M branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Online course marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-course-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.