---
title: "Online chess sites: Which are searched most?"
description: "Compare the online chess sites people choose between. Share of Search among Lichess, Chess.com, ChessKid, Chessable, SparkChess and Chess Tempo, the online chess sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/online-chess-sites"
publisher: "Brandwave"
---

# Online chess sites: Which are searched most?

Compare the online chess sites people choose between. Share of Search among Lichess, Chess.com, ChessKid, Chessable, SparkChess and Chess Tempo, the online chess sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online chess sites
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lichess, 53.9%

## Which brand is most popular in search among online chess sites worldwide?

- In September 2026, Lichess was the most searched among online chess sites worldwide, with an estimated 7.5M branded searches, 53.9% of all searches for the six we track.
- Chess.com is in 2nd place, 9.8 percentage points behind at 44.1%.
- Across the 12 months ending September 2026, Lichess’ share of searches among online chess sites worldwide decreased from 62.8% to 53.9%.
- Across the 12 months ending September 2026, Chess.com’s share of searches among online chess sites worldwide increased from 34.3% to 44.1%.
- Across the 12 months ending September 2026, Lichess’ share of searches among online chess sites worldwide peaked at 63.5% in July 2026 and was lowest at 53.9% in September 2026.
- Across the 12 months ending September 2026, ChessKid’s share of searches among online chess sites worldwide peaked at 1.6% in May 2026 and was lowest at 0.51% in July 2026.
- Across the 12 months ending September 2026, ChessKid, Chessable, SparkChess and Chess Tempo held steady: their share of searches among online chess sites worldwide each moved less than 0.5 percentage points.

## Top online chess sites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Chess.com appeared every time. Chess.com was recommended most often, coming first in four out of five answers. Lichess was second, and SparkChess was third. ChessKid, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chess.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lichess | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| SparkChess | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Chess Tempo | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Chessable | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| ChessKid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online chess sites

- Asked ChatGPT "Which online chess site should I use?": 1. Lichess, 2. Chess.com
- Asked ChatGPT "What are the best online chess sites?": 1. Chess.com, 2. Lichess, 3. Chessable, 4. Chess Tempo
- Asked ChatGPT "What's the best online chess site for playing chess?": 1. Chess.com, 2. Lichess
- Searched Google, AI Overview "play chess online": 1. Chess.com, 2. SparkChess, 3. Chess Tempo
- Searched Google, AI Overview "online chess game": 1. Chess.com, 2. SparkChess, 3. Chess Tempo

Not named in any answer: ChessKid.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## Compare search popularity between leading brands

- [Lichess vs Chess.com: compare search popularity](/demand/global-en/compare/chess-com-vs-lichess): 53.9% against 44.1% Share of Search.

## How did search popularity change for online chess sites worldwide in September 2026?

- In September 2026, Chess.com gained share of searches among online chess sites worldwide, from 39.3% to 44.1%.
- In September 2026, Lichess lost share of searches among online chess sites worldwide, from 58.8% to 53.9%.
- Estimated monthly branded searches for Chessable worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
- Estimated monthly branded searches for SparkChess worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
- Estimated monthly branded searches for ChessKid worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lichess | 53.9% | 7.5M | 0.0% | Lichess |
| 2 | Chess.com | 44.1% | 6.1M | +22.4% | Chess.com |
| 3 | ChessKid | 0.97% | 135K | +49.2% | ChessKid |
| 4 | Chessable | 0.44% | 60.5K | 0.0% | Chessable |
| 5 | SparkChess | 0.44% | 60.5K | 0.0% | SparkChess |
| 6 | Chess Tempo | 0.2% | 27.1K | -18.1% | Chess Tempo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lichess | 7.5M | 62.8% | 1 |
| Oct 2025 | Chess.com | 4.1M | 34.3% | 2 |
| Oct 2025 | ChessKid | 165K | 1.4% | 3 |
| Oct 2025 | Chessable | 74K | 0.62% | 4 |
| Oct 2025 | SparkChess | 74K | 0.62% | 5 |
| Oct 2025 | Chess Tempo | 27.1K | 0.23% | 6 |
| Nov 2025 | Lichess | 7.5M | 63% | 1 |
| Nov 2025 | Chess.com | 4.1M | 34.4% | 2 |
| Nov 2025 | ChessKid | 135K | 1.1% | 3 |
| Nov 2025 | Chessable | 74K | 0.62% | 4 |
| Nov 2025 | SparkChess | 74K | 0.62% | 5 |
| Nov 2025 | Chess Tempo | 27.1K | 0.23% | 6 |
| Dec 2025 | Lichess | 7.5M | 63% | 1 |
| Dec 2025 | Chess.com | 4.1M | 34.4% | 2 |
| Dec 2025 | ChessKid | 135K | 1.1% | 3 |
| Dec 2025 | Chessable | 74K | 0.62% | 4 |
| Dec 2025 | SparkChess | 74K | 0.62% | 5 |
| Dec 2025 | Chess Tempo | 27.1K | 0.23% | 6 |
| Jan 2026 | Lichess | 7.5M | 58.5% | 1 |
| Jan 2026 | Chess.com | 5M | 39.1% | 2 |
| Jan 2026 | ChessKid | 135K | 1.1% | 3 |
| Jan 2026 | Chessable | 74K | 0.58% | 4 |
| Jan 2026 | SparkChess | 74K | 0.58% | 5 |
| Jan 2026 | Chess Tempo | 33.1K | 0.26% | 6 |
| Feb 2026 | Lichess | 7.5M | 62.9% | 1 |
| Feb 2026 | Chess.com | 4.1M | 34.4% | 2 |
| Feb 2026 | ChessKid | 165K | 1.4% | 3 |
| Feb 2026 | SparkChess | 74K | 0.62% | 4 |
| Feb 2026 | Chessable | 60.5K | 0.51% | 5 |
| Feb 2026 | Chess Tempo | 27.1K | 0.23% | 6 |
| Mar 2026 | Lichess | 7.5M | 58.4% | 1 |
| Mar 2026 | Chess.com | 5M | 39% | 2 |
| Mar 2026 | ChessKid | 165K | 1.3% | 3 |
| Mar 2026 | SparkChess | 74K | 0.58% | 4 |
| Mar 2026 | Chessable | 60.5K | 0.47% | 5 |
| Mar 2026 | Chess Tempo | 33.1K | 0.26% | 6 |
| Apr 2026 | Lichess | 7.5M | 58.3% | 1 |
| Apr 2026 | Chess.com | 5M | 39% | 2 |
| Apr 2026 | ChessKid | 165K | 1.3% | 3 |
| Apr 2026 | Chessable | 74K | 0.58% | 4 |
| Apr 2026 | SparkChess | 74K | 0.58% | 5 |
| Apr 2026 | Chess Tempo | 33.1K | 0.26% | 6 |
| May 2026 | Lichess | 7.5M | 58.2% | 1 |
| May 2026 | Chess.com | 5M | 38.9% | 2 |
| May 2026 | ChessKid | 201K | 1.6% | 3 |
| May 2026 | Chessable | 74K | 0.58% | 4 |
| May 2026 | SparkChess | 74K | 0.58% | 5 |
| May 2026 | Chess Tempo | 33.1K | 0.26% | 6 |
| Jun 2026 | Lichess | 7.5M | 58.7% | 1 |
| Jun 2026 | Chess.com | 5M | 39.3% | 2 |
| Jun 2026 | ChessKid | 110K | 0.86% | 3 |
| Jun 2026 | Chessable | 60.5K | 0.47% | 4 |
| Jun 2026 | SparkChess | 60.5K | 0.47% | 5 |
| Jun 2026 | Chess Tempo | 27.1K | 0.21% | 6 |
| Jul 2026 | Lichess | 7.5M | 63.5% | 1 |
| Jul 2026 | Chess.com | 4.1M | 34.7% | 2 |
| Jul 2026 | Chessable | 60.5K | 0.51% | 3 |
| Jul 2026 | ChessKid | 60.5K | 0.51% | 4 |
| Jul 2026 | SparkChess | 60.5K | 0.51% | 5 |
| Jul 2026 | Chess Tempo | 27.1K | 0.23% | 6 |
| Aug 2026 | Lichess | 7.5M | 58.8% | 1 |
| Aug 2026 | Chess.com | 5M | 39.3% | 2 |
| Aug 2026 | ChessKid | 90.5K | 0.71% | 3 |
| Aug 2026 | Chessable | 60.5K | 0.48% | 4 |
| Aug 2026 | SparkChess | 60.5K | 0.48% | 5 |
| Aug 2026 | Chess Tempo | 33.1K | 0.26% | 6 |
| Sep 2026 | Lichess | 7.5M | 53.9% | 1 |
| Sep 2026 | Chess.com | 6.1M | 44.1% | 2 |
| Sep 2026 | ChessKid | 135K | 0.97% | 3 |
| Sep 2026 | Chessable | 60.5K | 0.44% | 4 |
| Sep 2026 | SparkChess | 60.5K | 0.44% | 5 |
| Sep 2026 | Chess Tempo | 27.1K | 0.2% | 6 |

## What is being compared

- **Chess Tempo**: Measured on the search term “chess tempo”.
- **Chess.com**: Measured on the search term “chess com”.
- **Chessable**: Measured on the search term “chessable”.
- **ChessKid**: Measured on the search term “chesskid”.
- **Lichess**: Measured on the search term “lichess”.
- **SparkChess**: Measured on the search term “sparkchess”.

- [Chess Tempo](/demand/global-en/brands/chess-tempo)
- [Chess.com](/demand/global-en/brands/chess-com)
- [Chessable](/demand/global-en/brands/chessable)
- [ChessKid](/demand/global-en/brands/chesskid)
- [Lichess](/demand/global-en/brands/lichess)
- [SparkChess](/demand/global-en/brands/sparkchess)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online chess sites worldwide?

In September 2026, Lichess was the most searched among online chess sites worldwide, with an estimated 7.5M branded searches, 53.9% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Online chess sites: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/online-chess-sites

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/online-chess-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.