--- title: "Rootly vs xMatters: Which is searched more?" description: "Is Rootly or xMatters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the On-call management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/rootly-vs-xmatters" publisher: "Brandwave" --- # Rootly vs xMatters: Which is searched more? Is Rootly or xMatters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the On-call management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rootly and xMatters - **Competitive set**: On-call management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Rootly Share of Search**: 7.6% - **xMatters Share of Search**: 7.5% ## Is Rootly or xMatters more popular in search? - In September 2026, Rootly and xMatters were level in searches among on-call management platforms worldwide, with an estimated 6.7K versus 6.6K branded searches, at 7.6% and 7.5% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: xMatters took it in November 2025, Rootly took it in December 2025. - Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide moved from 6.8% to 7.6%, and its estimated monthly branded searches held steady at 6.7K. - Across the 12 months ending September 2026, xMatters’ share of searches among on-call management platforms worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 6.6K. ## Top on-call management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. xMatters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | incident.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rootly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jira Service Management | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | FireHydrant | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Grafana IRM | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Better Stack | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Opsgenie | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | xMatters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about on-call management platforms - Asked ChatGPT "Which on-call management platform should I use?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Grafana IRM - Asked ChatGPT "What are the best on-call management platforms?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Jira Service Management, 5. Grafana IRM, 6. FireHydrant, 7. Opsgenie - Asked ChatGPT "What's the best on-call management platform for incident response?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. FireHydrant, 5. Better Stack, 6. Grafana IRM - Searched Google, AI Overview "incident management tool": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. Jira Service Management, 5. Better Stack, 6. FireHydrant - Searched Google, AI Overview "on call scheduling": 1. PagerDuty Not named in any answer: xMatters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for on-call management platforms worldwide in September 2026? - In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches. - In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%. - In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%. ## Month by month | Month | Rootly estimated searches | Rootly Share of Search | Rootly rank | xMatters estimated searches | xMatters Share of Search | xMatters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 6.8% | 5 | 6.6K | 6.7% | 6 | | Nov 2025 | 5.5K | 6.4% | 6 | 6.6K | 7.7% | 5 | | Dec 2025 | 5.5K | 7% | 5 | 5.4K | 6.8% | 6 | | Jan 2026 | 6.8K | 7.6% | 4 | 6.6K | 7.4% | 6 | | Feb 2026 | 6.9K | 7.8% | 4 | 5.4K | 6.1% | 6 | | Mar 2026 | 8.4K | 8.8% | 4 | 6.6K | 6.9% | 6 | | Apr 2026 | 6.8K | 7.6% | 5 | 6.6K | 7.4% | 6 | | May 2026 | 6.8K | 7.6% | 4 | 5.4K | 6.1% | 6 | | Jun 2026 | 6.7K | 7.7% | 5 | 5.4K | 6.2% | 6 | | Jul 2026 | 6.7K | 7.7% | 5 | 5.4K | 6.2% | 6 | | Aug 2026 | 6.7K | 8.5% | 4 | 5.4K | 6.8% | 6 | | Sep 2026 | 6.7K | 7.6% | 5 | 6.6K | 7.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Rootly’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rootly**: Measured on the search terms “rootly”, “rootly app” and “rootly incident management”, summed into one figure. - **xMatters**: Measured on the search term “xmatters”. - [Rootly profile](/demand/global-en/brands/rootly) - [xMatters profile](/demand/global-en/brands/xmatters) - [All on-call management platforms worldwide](/demand/global-en/categories/on-call-management-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rootly or xMatters more popular in search? In September 2026, Rootly and xMatters were level in searches among on-call management platforms worldwide, with an estimated 6.7K versus 6.6K branded searches, at 7.6% and 7.5% of the total. ## Cite this page Brandwave. "Rootly vs xMatters: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/rootly-vs-xmatters This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/rootly-vs-xmatters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.