--- title: "incident.io vs Rootly: Which is searched more?" description: "Is incident.io or Rootly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the On-call management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/incident-io-vs-rootly" publisher: "Brandwave" --- # incident.io vs Rootly: Which is searched more? Is incident.io or Rootly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the On-call management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: incident.io and Rootly - **Competitive set**: On-call management platforms - **Market**: Global - **Month measured**: Sep 2026 - **incident.io Share of Search**: 9.2% - **Rootly Share of Search**: 7.6% ## Is incident.io or Rootly more popular in search? - In September 2026, incident.io had more branded searches than Rootly among on-call management platforms worldwide. incident.io had about 8,100 branded searches, while Rootly had 6,720. incident.io made up 9.2% of all on-call management platform searches we track, and Rootly accounted for 7.6%. - The lead changed hands 6 times in the 12 months ending September 2026: Rootly took it in January 2026, incident.io took it in April 2026, Rootly took it in May 2026, incident.io took it in June 2026, Rootly took it in August 2026, incident.io took it in September 2026. - Across the 12 months ending September 2026, incident.io’s share of searches among on-call management platforms worldwide moved from 12.3% to 9.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide moved from 6.8% to 7.6%, and its estimated monthly branded searches held steady at 6.7K. ## Top on-call management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, incident.io and Rootly were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. incident.io was listed before Rootly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | incident.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rootly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jira Service Management | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | FireHydrant | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Grafana IRM | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Better Stack | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Opsgenie | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | xMatters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about on-call management platforms - Asked ChatGPT "Which on-call management platform should I use?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Grafana IRM - Asked ChatGPT "What are the best on-call management platforms?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Jira Service Management, 5. Grafana IRM, 6. FireHydrant, 7. Opsgenie - Asked ChatGPT "What's the best on-call management platform for incident response?": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. FireHydrant, 5. Better Stack, 6. Grafana IRM - Searched Google, AI Overview "incident management tool": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. Jira Service Management, 5. Better Stack, 6. FireHydrant - Searched Google, AI Overview "on call scheduling": 1. PagerDuty Not named in any answer: xMatters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for on-call management platforms worldwide in September 2026? - In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches. - In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%. ## Month by month | Month | incident.io estimated searches | incident.io Share of Search | incident.io rank | Rootly estimated searches | Rootly Share of Search | Rootly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 12.3% | 3 | 6.7K | 6.8% | 5 | | Nov 2025 | 6.6K | 7.7% | 4 | 5.5K | 6.4% | 6 | | Dec 2025 | 6.6K | 8.3% | 4 | 5.5K | 7% | 5 | | Jan 2026 | 6.6K | 7.4% | 5 | 6.8K | 7.6% | 4 | | Feb 2026 | 6.6K | 7.5% | 5 | 6.9K | 7.8% | 4 | | Mar 2026 | 8.1K | 8.5% | 5 | 8.4K | 8.8% | 4 | | Apr 2026 | 8.1K | 9.1% | 4 | 6.8K | 7.6% | 5 | | May 2026 | 6.6K | 7.4% | 5 | 6.8K | 7.6% | 4 | | Jun 2026 | 8.1K | 9.3% | 4 | 6.7K | 7.7% | 5 | | Jul 2026 | 8.1K | 9.3% | 4 | 6.7K | 7.7% | 5 | | Aug 2026 | 6.6K | 8.3% | 5 | 6.7K | 8.5% | 4 | | Sep 2026 | 8.1K | 9.2% | 4 | 6.7K | 7.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using incident.io’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **incident.io**: Measured on the search term “incidentio”. - **Rootly**: Measured on the search terms “rootly”, “rootly app” and “rootly incident management”, summed into one figure. - [incident.io profile](/demand/global-en/brands/incident-io) - [Rootly profile](/demand/global-en/brands/rootly) - [All on-call management platforms worldwide](/demand/global-en/categories/on-call-management-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is incident.io or Rootly more popular in search? In September 2026, incident.io had more branded searches than Rootly among on-call management platforms worldwide. incident.io had about 8,100 branded searches, while Rootly had 6,720. incident.io made up 9.2% of all on-call management platform searches we track, and Rootly accounted for 7.6%. ## Cite this page Brandwave. "incident.io vs Rootly: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/incident-io-vs-rootly This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms/compare/incident-io-vs-rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.