--- title: "On-call management platforms: Which brands are most popular in search?" description: "Compare the tools used to run on-call rotations and escalations. Share of Search among PagerDuty, Opsgenie, incident.io, xMatters and FireHydrant, the on-call management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms" publisher: "Brandwave" --- # On-call management platforms: Which brands are most popular in search? Compare the tools used to run on-call rotations and escalations. Share of Search among PagerDuty, Opsgenie, incident.io, xMatters and FireHydrant, the on-call management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: On-call management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: PagerDuty, 71.4% ## Which brand is most popular in search among on-call management platforms worldwide? - In August 2026, PagerDuty was the most searched among on-call management platforms worldwide, with an estimated 67.5K branded searches and 71.4% estimated Share of Search within this set. - Opsgenie is in 2nd place, 55.7 percentage points behind at 15.6% Share of Search. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among on-call management platforms worldwide increased from 63.1% to 71.4%. - Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among on-call management platforms worldwide decreased from 21.7% to 15.6%. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide decreased from 9.8% to 7.2%. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among on-call management platforms worldwide peaked at 72.2% in May 2026 and was lowest at 63.1% in October 2025. - Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among on-call management platforms worldwide peaked at 22.4% in December 2025 and was lowest at 15.6% in August 2026. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide peaked at 9.8% in October 2025 and was lowest at 5.9% in November 2025. - Across the 11 months ending August 2026, xMatters’ estimated Share of Search among on-call management platforms worldwide peaked at 6.6% in January 2026 and was lowest at 4.8% in February 2026. - Across the 11 months ending August 2026, xMatters and FireHydrant held steady: their estimated Share of Search among on-call management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [PagerDuty vs Opsgenie: compare search popularity](/demand/global-en/compare/opsgenie-vs-pagerduty): 71.4% against 15.6% Share of Search. - [PagerDuty vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-pagerduty): 71.4% against 7.2% Share of Search. - [PagerDuty vs xMatters: compare search popularity](/demand/global-en/compare/pagerduty-vs-xmatters): 71.4% against 5.7% Share of Search. - [Opsgenie vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-opsgenie): 15.6% against 7.2% Share of Search. - [Opsgenie vs xMatters: compare search popularity](/demand/global-en/compare/opsgenie-vs-xmatters): 15.6% against 5.7% Share of Search. - [incident.io vs xMatters: compare search popularity](/demand/global-en/compare/incident-io-vs-xmatters): 7.2% against 5.7% Share of Search. ## How did search popularity change for on-call management platforms worldwide in August 2026? - In August 2026, xMatters gained estimated Share of Search among on-call management platforms worldwide, from 4.8% to 5.7%. - In August 2026, Opsgenie lost estimated Share of Search among on-call management platforms worldwide, from 16.2% to 15.6%. - Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026. - Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026. - Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PagerDuty | 71.4% | 67.5K | -15.3% | PagerDuty | | 2 | Opsgenie | 15.6% | 14.8K | -18.2% | Opsgenie | | 3 | incident.io | 7.2% | 6.8K | -18.1% | incident.io | | 4 | xMatters | 5.7% | 5.4K | 0.0% | xMatters | | 5 | FireHydrant | 0.11% | 100 | 0.0% | FireHydrant | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PagerDuty | 78.8K | 63.1% | 1 | | Oct 2025 | Opsgenie | 27.1K | 21.7% | 2 | | Oct 2025 | incident.io | 12.2K | 9.8% | 3 | | Oct 2025 | xMatters | 6.6K | 5.3% | 4 | | Oct 2025 | FireHydrant | 180 | 0.14% | 5 | | Nov 2025 | PagerDuty | 78K | 68.6% | 1 | | Nov 2025 | Opsgenie | 22.2K | 19.5% | 2 | | Nov 2025 | incident.io | 6.7K | 5.9% | 3 | | Nov 2025 | xMatters | 6.6K | 5.8% | 4 | | Nov 2025 | FireHydrant | 150 | 0.13% | 5 | | Dec 2025 | PagerDuty | 64.5K | 65.1% | 1 | | Dec 2025 | Opsgenie | 22.2K | 22.4% | 2 | | Dec 2025 | incident.io | 6.7K | 6.8% | 3 | | Dec 2025 | xMatters | 5.4K | 5.5% | 4 | | Dec 2025 | FireHydrant | 280 | 0.28% | 5 | | Jan 2026 | PagerDuty | 63.9K | 64.1% | 1 | | Jan 2026 | Opsgenie | 22.2K | 22.3% | 2 | | Jan 2026 | incident.io | 6.7K | 6.7% | 3 | | Jan 2026 | xMatters | 6.6K | 6.6% | 4 | | Jan 2026 | FireHydrant | 330 | 0.33% | 5 | | Feb 2026 | PagerDuty | 77.3K | 69.1% | 1 | | Feb 2026 | Opsgenie | 22.2K | 19.8% | 2 | | Feb 2026 | incident.io | 6.7K | 6% | 3 | | Feb 2026 | xMatters | 5.4K | 4.8% | 4 | | Feb 2026 | FireHydrant | 270 | 0.24% | 5 | | Mar 2026 | PagerDuty | 78.7K | 67.8% | 1 | | Mar 2026 | Opsgenie | 22.2K | 19.1% | 2 | | Mar 2026 | incident.io | 8.2K | 7.1% | 3 | | Mar 2026 | xMatters | 6.6K | 5.7% | 4 | | Mar 2026 | FireHydrant | 330 | 0.28% | 5 | | Apr 2026 | PagerDuty | 78K | 70.1% | 1 | | Apr 2026 | Opsgenie | 18.1K | 16.3% | 2 | | Apr 2026 | incident.io | 8.3K | 7.4% | 3 | | Apr 2026 | xMatters | 6.6K | 5.9% | 4 | | Apr 2026 | FireHydrant | 270 | 0.24% | 5 | | May 2026 | PagerDuty | 78.8K | 72.2% | 1 | | May 2026 | Opsgenie | 18.1K | 16.6% | 2 | | May 2026 | incident.io | 6.7K | 6.2% | 3 | | May 2026 | xMatters | 5.4K | 5% | 4 | | May 2026 | FireHydrant | 100 | 0.09% | 5 | | Jun 2026 | PagerDuty | 78.7K | 71.2% | 1 | | Jun 2026 | Opsgenie | 18.1K | 16.4% | 2 | | Jun 2026 | incident.io | 8.3K | 7.5% | 3 | | Jun 2026 | xMatters | 5.4K | 4.9% | 4 | | Jun 2026 | FireHydrant | 100 | 0.09% | 5 | | Jul 2026 | PagerDuty | 79.7K | 71.4% | 1 | | Jul 2026 | Opsgenie | 18.1K | 16.2% | 2 | | Jul 2026 | incident.io | 8.3K | 7.4% | 3 | | Jul 2026 | xMatters | 5.4K | 4.8% | 4 | | Jul 2026 | FireHydrant | 100 | 0.09% | 5 | | Aug 2026 | PagerDuty | 67.5K | 71.4% | 1 | | Aug 2026 | Opsgenie | 14.8K | 15.6% | 2 | | Aug 2026 | incident.io | 6.8K | 7.2% | 3 | | Aug 2026 | xMatters | 5.4K | 5.7% | 4 | | Aug 2026 | FireHydrant | 100 | 0.11% | 5 | | Sep 2026 | FireHydrant | — | — | — | | Sep 2026 | incident.io | — | — | — | | Sep 2026 | Opsgenie | — | — | — | | Sep 2026 | PagerDuty | — | — | — | | Sep 2026 | xMatters | — | — | — | ## What is being compared - **FireHydrant**: Measured on the search terms “firehydrant com” and “firehydrant incident management”, summed into one figure. - **incident.io**: Measured on the search terms “incident io”, “incident.io” and “incident.io app”, summed into one figure. - **Opsgenie**: Measured on the search term “opsgenie”. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty com”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - **xMatters**: Measured on the search term “xmatters”. - [FireHydrant](/demand/global-en/brands/firehydrant) - [incident.io](/demand/global-en/brands/incident-io) - [Opsgenie](/demand/global-en/brands/opsgenie) - [PagerDuty](/demand/global-en/brands/pagerduty) - [xMatters](/demand/global-en/brands/xmatters) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among on-call management platforms worldwide? In August 2026, PagerDuty was the most searched among on-call management platforms worldwide, with an estimated 67.5K branded searches and 71.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "On-call management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/on-call-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.