---
title: "Omnichannel support platforms: Which are searched most?"
description: "Compare the platforms that answer customers across channels. Share of Search among Zendesk, Gorgias, Freshdesk, Kustomer and Gladly, the omnichannel support platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/omnichannel-support-platforms"
publisher: "Brandwave"
---

# Omnichannel support platforms: Which are searched most?

Compare the platforms that answer customers across channels. Share of Search among Zendesk, Gorgias, Freshdesk, Kustomer and Gladly, the omnichannel support platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Omnichannel support platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zendesk, 51.3%

## Which brand is most popular in search among omnichannel support platforms worldwide?

- In August 2026, Zendesk was the most searched among omnichannel support platforms worldwide, with an estimated 249K branded searches and 51.3% estimated Share of Search within this set.
- Gorgias is in 2nd place, 16.7 percentage points behind at 34.6% Share of Search.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 53.5% to 51.3%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among omnichannel support platforms worldwide increased from 29.1% to 34.6%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 16% to 12.8%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 59% in March 2026 and was lowest at 46.8% in November 2025.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among omnichannel support platforms worldwide peaked at 39.1% in July 2026 and was lowest at 26.5% in March 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 16% in October 2025 and was lowest at 11.5% in May 2026.
- Across the 11 months ending August 2026, Kustomer and Gladly held steady: their estimated Share of Search among omnichannel support platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zendesk vs Gorgias: compare search popularity](/demand/global-en/compare/gorgias-vs-zendesk): 51.3% against 34.6% Share of Search.
- [Zendesk vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-zendesk): 51.3% against 12.8% Share of Search.
- [Gorgias vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-gorgias): 34.6% against 12.8% Share of Search.

## How did search popularity change for omnichannel support platforms worldwide in August 2026?

- In August 2026, Zendesk gained estimated Share of Search among omnichannel support platforms worldwide, from 47.8% to 51.3%.
- In August 2026, Freshdesk gained estimated Share of Search among omnichannel support platforms worldwide, from 11.8% to 12.8%.
- In August 2026, Gorgias lost estimated Share of Search among omnichannel support platforms worldwide, from 39.1% to 34.6%.
- Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Gladly worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zendesk | 51.3% | 249K | -0.0% | Zendesk |
| 2 | Gorgias | 34.6% | 168K | -17.6% | Gorgias |
| 3 | Freshdesk | 12.8% | 62.1K | +0.5% | Freshworks |
| 4 | Kustomer | 1.4% | 6.6K | 0.0% | Kustomer |
| 5 | Gladly | <0.01% | 30 | 0.0% | Gladly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zendesk | 373K | 53.5% | 1 |
| Oct 2025 | Gorgias | 203K | 29.1% | 2 |
| Oct 2025 | Freshdesk | 112K | 16% | 3 |
| Oct 2025 | Kustomer | 9.9K | 1.4% | 4 |
| Oct 2025 | Gladly | 40 | <0.01% | 5 |
| Nov 2025 | Zendesk | 306K | 46.8% | 1 |
| Nov 2025 | Gorgias | 248K | 37.9% | 2 |
| Nov 2025 | Freshdesk | 91.8K | 14% | 3 |
| Nov 2025 | Kustomer | 8.1K | 1.2% | 4 |
| Nov 2025 | Gladly | 20 | <0.01% | 5 |
| Dec 2025 | Zendesk | 305K | 50.2% | 1 |
| Dec 2025 | Gorgias | 204K | 33.6% | 2 |
| Dec 2025 | Freshdesk | 91.8K | 15.1% | 3 |
| Dec 2025 | Kustomer | 6.6K | 1.1% | 4 |
| Dec 2025 | Gladly | 20 | <0.01% | 5 |
| Jan 2026 | Zendesk | 373K | 55.1% | 1 |
| Jan 2026 | Gorgias | 204K | 30.2% | 2 |
| Jan 2026 | Freshdesk | 92.1K | 13.6% | 3 |
| Jan 2026 | Kustomer | 8.1K | 1.2% | 4 |
| Jan 2026 | Gladly | 30 | <0.01% | 5 |
| Feb 2026 | Zendesk | 307K | 55.1% | 1 |
| Feb 2026 | Gorgias | 168K | 30.2% | 2 |
| Feb 2026 | Freshdesk | 75.6K | 13.6% | 3 |
| Feb 2026 | Kustomer | 6.6K | 1.2% | 4 |
| Feb 2026 | Gladly | 30 | <0.01% | 5 |
| Mar 2026 | Zendesk | 374K | 59% | 1 |
| Mar 2026 | Gorgias | 168K | 26.5% | 2 |
| Mar 2026 | Freshdesk | 83.9K | 13.2% | 3 |
| Mar 2026 | Kustomer | 8.1K | 1.3% | 4 |
| Mar 2026 | Gladly | 20 | <0.01% | 5 |
| Apr 2026 | Zendesk | 251K | 51.5% | 1 |
| Apr 2026 | Gorgias | 168K | 34.4% | 2 |
| Apr 2026 | Freshdesk | 62.1K | 12.7% | 3 |
| Apr 2026 | Kustomer | 6.6K | 1.4% | 4 |
| Apr 2026 | Gladly | 30 | <0.01% | 5 |
| May 2026 | Zendesk | 306K | 56.4% | 1 |
| May 2026 | Gorgias | 168K | 30.9% | 2 |
| May 2026 | Freshdesk | 62.1K | 11.5% | 3 |
| May 2026 | Kustomer | 6.6K | 1.2% | 4 |
| May 2026 | Gladly | 20 | <0.01% | 5 |
| Jun 2026 | Zendesk | 305K | 55% | 1 |
| Jun 2026 | Gorgias | 168K | 30.3% | 2 |
| Jun 2026 | Freshdesk | 75.6K | 13.6% | 3 |
| Jun 2026 | Kustomer | 5.4K | 0.97% | 4 |
| Jun 2026 | Gladly | 30 | <0.01% | 5 |
| Jul 2026 | Zendesk | 249K | 47.8% | 1 |
| Jul 2026 | Gorgias | 204K | 39.1% | 2 |
| Jul 2026 | Freshdesk | 61.8K | 11.8% | 3 |
| Jul 2026 | Kustomer | 6.6K | 1.3% | 4 |
| Jul 2026 | Gladly | 30 | <0.01% | 5 |
| Aug 2026 | Zendesk | 249K | 51.3% | 1 |
| Aug 2026 | Gorgias | 168K | 34.6% | 2 |
| Aug 2026 | Freshdesk | 62.1K | 12.8% | 3 |
| Aug 2026 | Kustomer | 6.6K | 1.4% | 4 |
| Aug 2026 | Gladly | 30 | <0.01% | 5 |
| Sep 2026 | Freshdesk | — | — | — |
| Sep 2026 | Gladly | — | — | — |
| Sep 2026 | Gorgias | — | — | — |
| Sep 2026 | Kustomer | — | — | — |
| Sep 2026 | Zendesk | — | — | — |

## What is being compared

- **Freshdesk**: Measured on the search terms “freshdesk” and “freshdesk ticketing system”, summed into one figure.
- **Gladly**: Measured on the search term “gladly support”.
- **Gorgias**: Measured on the search terms “gorgias”, “gorgias chat” and “gorgias helpdesk”, summed into one figure.
- **Kustomer**: Measured on the search term “kustomer”.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure.

- [Freshdesk](/demand/global-en/brands/freshdesk)
- [Gladly](/demand/global-en/brands/gladly)
- [Gorgias](/demand/global-en/brands/gorgias)
- [Kustomer](/demand/global-en/brands/kustomer)
- [Zendesk](/demand/global-en/brands/zendesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among omnichannel support platforms worldwide?

In August 2026, Zendesk was the most searched among omnichannel support platforms worldwide, with an estimated 249K branded searches and 51.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Omnichannel support platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/omnichannel-support-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/omnichannel-support-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.