--- title: "Twilio vs Zendesk: Which is searched more?" description: "Is Twilio or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Omnichannel messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/omnichannel-messaging-platforms/compare/twilio-vs-zendesk" publisher: "Brandwave" --- # Twilio vs Zendesk: Which is searched more? Is Twilio or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Omnichannel messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twilio and Zendesk - **Competitive set**: Omnichannel messaging platforms - **Market**: Global - **Month measured**: Sep 2026 - **Twilio Share of Search**: 44.5% - **Zendesk Share of Search**: 24.4% ## Is Twilio or Zendesk more popular in search? - In September 2026, Twilio had more branded searches than Zendesk among omnichannel messaging platforms worldwide. Twilio had about 550,000 branded searches, while Zendesk had 301,000. Twilio made up 44.5% of all omnichannel messaging platform searches we track, and Zendesk accounted for 24.4%. - Twilio was ahead of Zendesk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Twilio’s share of searches among omnichannel messaging platforms worldwide moved from 47% to 44.5%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Zendesk’s share of searches among omnichannel messaging platforms worldwide moved from 25.8% to 24.4%, and its estimated monthly branded searches moved from 369K to 301K. ## Top omnichannel messaging platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zendesk appeared in all five answers. Twilio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zendesk was listed before Twilio in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zendesk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intercom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Salesforce | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Freshdesk Omni | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Twilio | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Respond.io | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Kommo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chatwoot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trengo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Re:amaze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about omnichannel messaging platforms - Asked ChatGPT "Which omnichannel messaging platform should I use?": 1. Intercom, 2. Zendesk, 3. Freshdesk Omni, 4. Twilio - Asked ChatGPT "What are the best omnichannel messaging platforms?": 1. Intercom, 2. Zendesk, 3. Salesforce, 4. Freshdesk Omni, 5. Twilio - Asked ChatGPT "What's the best omnichannel messaging platform for customer messaging?": 1. Intercom, 2. Zendesk, 3. Salesforce, 4. Freshdesk Omni, 5. Twilio - Searched Google, AI Overview "omnichannel messaging platforms": 1. Salesforce, 2. Zendesk - Searched Google, AI Overview "customer messaging software": 1. Zendesk, 2. Intercom, 3. Respond.io Not named in any answer: Kommo, Chatwoot, Trengo and Re:amaze. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for omnichannel messaging platforms worldwide in September 2026? - In September 2026, Zendesk gained share of searches among omnichannel messaging platforms worldwide, from 19.2% to 24.4%. - In September 2026, Twilio lost share of searches among omnichannel messaging platforms worldwide, from 52.5% to 44.5%. ## Month by month | Month | Twilio estimated searches | Twilio Share of Search | Twilio rank | Zendesk estimated searches | Zendesk Share of Search | Zendesk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 47% | 1 | 369K | 25.8% | 2 | | Nov 2025 | 550K | 46.2% | 1 | 302K | 25.4% | 2 | | Dec 2025 | 450K | 43.5% | 1 | 302K | 29.2% | 2 | | Jan 2026 | 550K | 44% | 1 | 369K | 29.5% | 2 | | Feb 2026 | 550K | 46.7% | 1 | 302K | 25.6% | 2 | | Mar 2026 | 673K | 46.4% | 1 | 369K | 25.4% | 2 | | Apr 2026 | 673K | 52.3% | 1 | 247K | 19.2% | 2 | | May 2026 | 673K | 48.8% | 1 | 301K | 21.8% | 2 | | Jun 2026 | 673K | 49.9% | 1 | 301K | 22.3% | 2 | | Jul 2026 | 673K | 52.2% | 1 | 246K | 19.1% | 2 | | Aug 2026 | 673K | 52.5% | 1 | 246K | 19.2% | 2 | | Sep 2026 | 550K | 44.5% | 1 | 301K | 24.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Twilio’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twilio**: Measured on the search term “twilio”. - **Zendesk**: Measured on the search terms “zendesk” and “zendesk suite”, summed into one figure. - [Twilio profile](/demand/global-en/brands/twilio) - [Zendesk profile](/demand/global-en/brands/zendesk) - [All omnichannel messaging platforms worldwide](/demand/global-en/categories/omnichannel-messaging-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twilio or Zendesk more popular in search? In September 2026, Twilio had more branded searches than Zendesk among omnichannel messaging platforms worldwide. Twilio had about 550,000 branded searches, while Zendesk had 301,000. Twilio made up 44.5% of all omnichannel messaging platform searches we track, and Zendesk accounted for 24.4%. ## Cite this page Brandwave. "Twilio vs Zendesk: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/omnichannel-messaging-platforms/compare/twilio-vs-zendesk This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/omnichannel-messaging-platforms/compare/twilio-vs-zendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.