---
title: "Olives brands: Which are searched most?"
description: "Compare the olives brands people search for. Share of Search among Crespo, Fragata, Delicia, Gaea, Mezzetta, Olives Et Al and Divina, the olives brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/olives-brands"
publisher: "Brandwave"
---

# Olives brands: Which are searched most?

Compare the olives brands people search for. Share of Search among Crespo, Fragata, Delicia, Gaea, Mezzetta, Olives Et Al and Divina, the olives brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Olives brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Crespo, 29.2%

## Which brand is most popular in search among olives brands worldwide?

- Crespo and Fragata share the highest share of searches among olives brands worldwide, at 29.2% in September 2026.
- Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide decreased from 39.2% to 29.2%.
- Across the 12 months ending September 2026, Fragata’s share of searches among olives brands worldwide increased from 21.5% to 29.2%.
- Across the 12 months ending September 2026, Delicia’s share of searches among olives brands worldwide decreased from 21.5% to 19.5%.
- Across the 12 months ending September 2026, Gaea’s share of searches among olives brands worldwide increased from 14.4% to 16%.
- Across the 12 months ending September 2026, Mezzetta’s share of searches among olives brands worldwide increased from 2.8% to 5.3%.
- Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide peaked at 41.6% in February 2026 and was lowest at 29.2% in September 2026.
- Across the 12 months ending September 2026, Fragata’s share of searches among olives brands worldwide peaked at 40% in March 2026 and was lowest at 21.5% in October 2025.
- Across the 12 months ending September 2026, Delicia’s share of searches among olives brands worldwide peaked at 25.2% in December 2025 and was lowest at 9.8% in March 2026.
- Across the 12 months ending September 2026, Gaea’s share of searches among olives brands worldwide peaked at 16% in September 2026 and was lowest at 8% in March 2026.
- Across the 12 months ending September 2026, Mezzetta’s share of searches among olives brands worldwide peaked at 5.3% in September 2026 and was lowest at 1.7% in March 2026.
- Across the 12 months ending September 2026, Fragata rose from 3rd to 2nd among olives brands worldwide.
- Across the 12 months ending September 2026, Delicia fell from 2nd to 3rd among olives brands worldwide.
- Across the 12 months ending September 2026, Olives Et Al and Divina held steady: their share of searches among olives brands worldwide each moved less than 0.5 percentage points.

## Top olives brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mezzetta was mentioned most often, in four of the five answers. Divina was recommended most often, coming first in both answers that gave a list. Mezzetta was second, and Gaea was third. Crespo, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Divina | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Mezzetta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gaea | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Crespo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fragata | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Delicia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Olives Et Al | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about olives brands

- Asked ChatGPT "Which olives brand should I buy?": 1. Mezzetta
- Asked ChatGPT "What are the best olives brands?": 1. Divina, 2. Mezzetta, 3. Gaea
- Asked ChatGPT "What's the best olives brand for snacking and salads?": 1. Divina, 2. Mezzetta
- Searched Google, AI Overview "green olives": 1. Mezzetta
- Searched Google, AI Overview "black olives": named none of the brands we track

Not named in any answer: Crespo, Fragata, Delicia and Olives Et Al.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Crespo vs Fragata: compare search popularity](/demand/global-en/compare/crespo-vs-fragata): 29.2% Share of Search each.
- [Crespo vs Delicia: compare search popularity](/demand/global-en/compare/crespo-vs-delicia): 29.2% against 19.5% Share of Search.
- [Crespo vs Gaea: compare search popularity](/demand/global-en/compare/crespo-vs-gaea): 29.2% against 16% Share of Search.
- [Crespo vs Mezzetta: compare search popularity](/demand/global-en/compare/crespo-vs-mezzetta): 29.2% against 5.3% Share of Search.
- [Fragata vs Delicia: compare search popularity](/demand/global-en/compare/delicia-vs-fragata): 29.2% against 19.5% Share of Search.
- [Fragata vs Gaea: compare search popularity](/demand/global-en/compare/fragata-vs-gaea): 29.2% against 16% Share of Search.
- [Fragata vs Mezzetta: compare search popularity](/demand/global-en/compare/fragata-vs-mezzetta): 29.2% against 5.3% Share of Search.
- [Delicia vs Gaea: compare search popularity](/demand/global-en/compare/delicia-vs-gaea): 19.5% against 16% Share of Search.
- [Delicia vs Mezzetta: compare search popularity](/demand/global-en/compare/delicia-vs-mezzetta): 19.5% against 5.3% Share of Search.
- [Gaea vs Mezzetta: compare search popularity](/demand/global-en/compare/gaea-vs-mezzetta): 16% against 5.3% Share of Search.

## How did search popularity change for olives brands worldwide in September 2026?

- In September 2026, Gaea gained share of searches among olives brands worldwide, from 10.9% to 16%.
- In September 2026, Mezzetta gained share of searches among olives brands worldwide, from 2.8% to 5.3%.
- In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%.
- Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
- Estimated monthly branded searches for Delicia worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crespo | 29.2% | 90.5K | -33.0% | Crespo |
| 2 | Fragata | 29.2% | 90.5K | -17.7% | Fragata |
| 3 | Delicia | 19.5% | 60.5K | -18.2% | Delicia |
| 4 | Gaea | 16% | 49.5K | +22.2% | Gaea |
| 5 | Mezzetta | 5.3% | 16.4K | +56.2% | Mezzetta |
| 6 | Olives Et Al | 0.52% | 1.6K | -15.8% | Olives Et Al |
| 7 | Divina | 0.28% | 880 | -12.0% | Divina |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crespo | 135K | 39.2% | 1 |
| Oct 2025 | Delicia | 74K | 21.5% | 2 |
| Oct 2025 | Fragata | 74K | 21.5% | 3 |
| Oct 2025 | Gaea | 49.5K | 14.4% | 4 |
| Oct 2025 | Mezzetta | 9.7K | 2.8% | 5 |
| Oct 2025 | Olives Et Al | 1.6K | 0.46% | 6 |
| Oct 2025 | Divina | 880 | 0.26% | 7 |
| Nov 2025 | Crespo | 135K | 39.7% | 1 |
| Nov 2025 | Fragata | 90.5K | 26.6% | 2 |
| Nov 2025 | Delicia | 60.5K | 17.8% | 3 |
| Nov 2025 | Gaea | 40.5K | 11.9% | 4 |
| Nov 2025 | Mezzetta | 10K | 2.9% | 5 |
| Nov 2025 | Olives Et Al | 2.4K | 0.71% | 6 |
| Nov 2025 | Divina | 880 | 0.26% | 7 |
| Dec 2025 | Crespo | 90.5K | 30.8% | 1 |
| Dec 2025 | Delicia | 74K | 25.2% | 2 |
| Dec 2025 | Fragata | 74K | 25.2% | 3 |
| Dec 2025 | Gaea | 40.5K | 13.8% | 4 |
| Dec 2025 | Mezzetta | 10.5K | 3.6% | 5 |
| Dec 2025 | Olives Et Al | 2.9K | 0.99% | 6 |
| Dec 2025 | Divina | 1K | 0.34% | 7 |
| Jan 2026 | Crespo | 135K | 36.9% | 1 |
| Jan 2026 | Fragata | 90.5K | 24.7% | 2 |
| Jan 2026 | Delicia | 74K | 20.2% | 3 |
| Jan 2026 | Gaea | 49.5K | 13.5% | 4 |
| Jan 2026 | Mezzetta | 14.5K | 4% | 5 |
| Jan 2026 | Olives Et Al | 1.6K | 0.44% | 6 |
| Jan 2026 | Divina | 1K | 0.27% | 7 |
| Feb 2026 | Crespo | 135K | 41.6% | 1 |
| Feb 2026 | Fragata | 74K | 22.8% | 2 |
| Feb 2026 | Delicia | 60.5K | 18.7% | 3 |
| Feb 2026 | Gaea | 40.5K | 12.5% | 4 |
| Feb 2026 | Mezzetta | 11.8K | 3.6% | 5 |
| Feb 2026 | Olives Et Al | 1.6K | 0.49% | 6 |
| Feb 2026 | Divina | 880 | 0.27% | 7 |
| Mar 2026 | Crespo | 246K | 40% | 1 |
| Mar 2026 | Fragata | 246K | 40% | 2 |
| Mar 2026 | Delicia | 60.5K | 9.8% | 3 |
| Mar 2026 | Gaea | 49.5K | 8% | 4 |
| Mar 2026 | Mezzetta | 10.5K | 1.7% | 5 |
| Mar 2026 | Olives Et Al | 1.6K | 0.26% | 6 |
| Mar 2026 | Divina | 880 | 0.14% | 7 |
| Apr 2026 | Crespo | 110K | 34% | 1 |
| Apr 2026 | Fragata | 90.5K | 27.9% | 2 |
| Apr 2026 | Delicia | 60.5K | 18.7% | 3 |
| Apr 2026 | Gaea | 49.5K | 15.3% | 4 |
| Apr 2026 | Mezzetta | 10.5K | 3.2% | 5 |
| Apr 2026 | Olives Et Al | 1.9K | 0.59% | 6 |
| Apr 2026 | Divina | 1K | 0.31% | 7 |
| May 2026 | Crespo | 110K | 34.2% | 1 |
| May 2026 | Delicia | 74K | 23% | 2 |
| May 2026 | Fragata | 74K | 23% | 3 |
| May 2026 | Gaea | 49.5K | 15.4% | 4 |
| May 2026 | Mezzetta | 11.7K | 3.6% | 5 |
| May 2026 | Olives Et Al | 1.6K | 0.5% | 6 |
| May 2026 | Divina | 1K | 0.31% | 7 |
| Jun 2026 | Crespo | 110K | 36.9% | 1 |
| Jun 2026 | Fragata | 74K | 24.8% | 2 |
| Jun 2026 | Delicia | 60.5K | 20.3% | 3 |
| Jun 2026 | Gaea | 40.5K | 13.6% | 4 |
| Jun 2026 | Mezzetta | 10.5K | 3.5% | 5 |
| Jun 2026 | Olives Et Al | 1.9K | 0.64% | 6 |
| Jun 2026 | Divina | 1K | 0.34% | 7 |
| Jul 2026 | Crespo | 135K | 40.7% | 1 |
| Jul 2026 | Fragata | 74K | 22.3% | 2 |
| Jul 2026 | Delicia | 60.5K | 18.2% | 3 |
| Jul 2026 | Gaea | 49.5K | 14.9% | 4 |
| Jul 2026 | Mezzetta | 10K | 3% | 5 |
| Jul 2026 | Olives Et Al | 1.6K | 0.48% | 6 |
| Jul 2026 | Divina | 1K | 0.3% | 7 |
| Aug 2026 | Crespo | 135K | 36.2% | 1 |
| Aug 2026 | Fragata | 110K | 29.5% | 2 |
| Aug 2026 | Delicia | 74K | 19.8% | 3 |
| Aug 2026 | Gaea | 40.5K | 10.9% | 4 |
| Aug 2026 | Mezzetta | 10.5K | 2.8% | 5 |
| Aug 2026 | Olives Et Al | 1.9K | 0.51% | 6 |
| Aug 2026 | Divina | 1K | 0.27% | 7 |
| Sep 2026 | Crespo | 90.5K | 29.2% | 1 |
| Sep 2026 | Fragata | 90.5K | 29.2% | 2 |
| Sep 2026 | Delicia | 60.5K | 19.5% | 3 |
| Sep 2026 | Gaea | 49.5K | 16% | 4 |
| Sep 2026 | Mezzetta | 16.4K | 5.3% | 5 |
| Sep 2026 | Olives Et Al | 1.6K | 0.52% | 6 |
| Sep 2026 | Divina | 880 | 0.28% | 7 |

## What is being compared

- **Crespo**: Measured on the search term “crespo”.
- **Delicia**: Measured on the search term “delicia”.
- **Divina**: Measured on the search term “divina olives”.
- **Fragata**: Measured on the search term “fragata”.
- **Gaea**: Measured on the search term “gaea”.
- **Mezzetta**: Measured on the search terms “mezzetta” and “mezzetta olives”, summed into one figure.
- **Olives Et Al**: Measured on the search term “olives et al”.

- [Crespo](/demand/global-en/brands/crespo)
- [Delicia](/demand/global-en/brands/delicia)
- [Divina](/demand/global-en/brands/divina)
- [Fragata](/demand/global-en/brands/fragata)
- [Gaea](/demand/global-en/brands/gaea)
- [Mezzetta](/demand/global-en/brands/mezzetta)
- [Olives Et Al](/demand/global-en/brands/olives-et-al)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among olives brands worldwide?

Crespo and Fragata share the highest share of searches among olives brands worldwide, at 29.2% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Olives brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/olives-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/olives-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.