--- title: "Olive oil brands: Which are searched most?" description: "Compare the olive oil brands people buy. Share of Search among Filippo Berio, Colavita, Cobram Estate, Lucini and Bertolli, the olive oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/olive-oil-brands" publisher: "Brandwave" --- # Olive oil brands: Which are searched most? Compare the olive oil brands people buy. Share of Search among Filippo Berio, Colavita, Cobram Estate, Lucini and Bertolli, the olive oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Olive oil brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Filippo Berio, 42% ## Which brand is most popular in search among olive oil brands worldwide? - In August 2026, Filippo Berio was the most searched among olive oil brands worldwide, with an estimated 12.1K branded searches and 42% estimated Share of Search within this set. - Colavita is in 2nd place, 13.9 percentage points behind at 28.1% Share of Search. - Across the 11 months ending August 2026, Lucini’s estimated Share of Search among olive oil brands worldwide increased from 8.4% to 10.1%. - Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide decreased from 5.6% to 4.5%. - Across the 11 months ending August 2026, Filippo Berio’s estimated Share of Search among olive oil brands worldwide peaked at 50.1% in April 2026 and was lowest at 40.2% in March 2026. - Across the 11 months ending August 2026, Colavita’s estimated Share of Search among olive oil brands worldwide peaked at 28.9% in June 2026 and was lowest at 22.4% in April 2026. - Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among olive oil brands worldwide peaked at 22.9% in December 2025 and was lowest at 15% in April 2026. - Across the 11 months ending August 2026, Lucini’s estimated Share of Search among olive oil brands worldwide peaked at 10.1% in August 2026 and was lowest at 6.8% in December 2025. - Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide peaked at 6.6% in November 2025 and was lowest at 3.6% in June 2026. - Across the 11 months ending August 2026, Filippo Berio, Colavita and Cobram Estate held steady: their estimated Share of Search among olive oil brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Filippo Berio vs Colavita: compare search popularity](/demand/global-en/compare/colavita-vs-filippo-berio): 42% against 28.1% Share of Search. - [Filippo Berio vs Cobram Estate: compare search popularity](/demand/global-en/compare/cobram-estate-vs-filippo-berio): 42% against 15.3% Share of Search. - [Filippo Berio vs Lucini: compare search popularity](/demand/global-en/compare/filippo-berio-vs-lucini): 42% against 10.1% Share of Search. - [Filippo Berio vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-filippo-berio): 42% against 4.5% Share of Search. - [Colavita vs Cobram Estate: compare search popularity](/demand/global-en/compare/cobram-estate-vs-colavita): 28.1% against 15.3% Share of Search. - [Colavita vs Lucini: compare search popularity](/demand/global-en/compare/colavita-vs-lucini): 28.1% against 10.1% Share of Search. - [Colavita vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-colavita): 28.1% against 4.5% Share of Search. - [Cobram Estate vs Lucini: compare search popularity](/demand/global-en/compare/cobram-estate-vs-lucini): 15.3% against 10.1% Share of Search. - [Cobram Estate vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-cobram-estate): 15.3% against 4.5% Share of Search. - [Lucini vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-lucini): 10.1% against 4.5% Share of Search. ## How did search popularity change for olive oil brands worldwide in August 2026? - In August 2026, Lucini gained estimated Share of Search among olive oil brands worldwide, from 8.5% to 10.1%. - In August 2026, Filippo Berio lost estimated Share of Search among olive oil brands worldwide, from 42.8% to 42%. - Cobram Estate’s estimated Share of Search among olive oil brands worldwide has lost ground for 3 months in a row, from 18.1% to 15.3% in August 2026. - Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Filippo Berio | 42% | 12.1K | 0.0% | Filippo Berio | | 2 | Colavita | 28.1% | 8.1K | 0.0% | Colavita | | 3 | Cobram Estate | 15.3% | 4.4K | 0.0% | Cobram Estate | | 4 | Lucini | 10.1% | 2.9K | +20.8% | Lucini | | 5 | Bertolli | 4.5% | 1.3K | 0.0% | Bertolli | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Filippo Berio | 12.1K | 42.3% | 1 | | Oct 2025 | Colavita | 8.1K | 28.3% | 2 | | Oct 2025 | Cobram Estate | 4.4K | 15.4% | 3 | | Oct 2025 | Lucini | 2.4K | 8.4% | 4 | | Oct 2025 | Bertolli | 1.6K | 5.6% | 5 | | Nov 2025 | Filippo Berio | 12.1K | 41.9% | 1 | | Nov 2025 | Colavita | 8.1K | 28% | 2 | | Nov 2025 | Cobram Estate | 4.4K | 15.2% | 3 | | Nov 2025 | Lucini | 2.4K | 8.3% | 4 | | Nov 2025 | Bertolli | 1.9K | 6.6% | 5 | | Dec 2025 | Filippo Berio | 14.8K | 41.9% | 1 | | Dec 2025 | Cobram Estate | 8.1K | 22.9% | 2 | | Dec 2025 | Colavita | 8.1K | 22.9% | 3 | | Dec 2025 | Lucini | 2.4K | 6.8% | 4 | | Dec 2025 | Bertolli | 1.9K | 5.4% | 5 | | Jan 2026 | Filippo Berio | 14.8K | 44.2% | 1 | | Jan 2026 | Colavita | 8.1K | 24.2% | 2 | | Jan 2026 | Cobram Estate | 6.6K | 19.7% | 3 | | Jan 2026 | Lucini | 2.4K | 7.2% | 4 | | Jan 2026 | Bertolli | 1.6K | 4.8% | 5 | | Feb 2026 | Filippo Berio | 12.1K | 42.3% | 1 | | Feb 2026 | Colavita | 8.1K | 28.3% | 2 | | Feb 2026 | Cobram Estate | 4.4K | 15.4% | 3 | | Feb 2026 | Lucini | 2.4K | 8.4% | 4 | | Feb 2026 | Bertolli | 1.6K | 5.6% | 5 | | Mar 2026 | Filippo Berio | 12.1K | 40.2% | 1 | | Mar 2026 | Colavita | 8.1K | 26.9% | 2 | | Mar 2026 | Cobram Estate | 5.4K | 17.9% | 3 | | Mar 2026 | Lucini | 2.9K | 9.6% | 4 | | Mar 2026 | Bertolli | 1.6K | 5.3% | 5 | | Apr 2026 | Filippo Berio | 18.1K | 50.1% | 1 | | Apr 2026 | Colavita | 8.1K | 22.4% | 2 | | Apr 2026 | Cobram Estate | 5.4K | 15% | 3 | | Apr 2026 | Lucini | 2.9K | 8% | 4 | | Apr 2026 | Bertolli | 1.6K | 4.4% | 5 | | May 2026 | Filippo Berio | 12.1K | 40.6% | 1 | | May 2026 | Colavita | 8.1K | 27.2% | 2 | | May 2026 | Cobram Estate | 5.4K | 18.1% | 3 | | May 2026 | Lucini | 2.9K | 9.7% | 4 | | May 2026 | Bertolli | 1.3K | 4.4% | 5 | | Jun 2026 | Filippo Berio | 12.1K | 43.2% | 1 | | Jun 2026 | Colavita | 8.1K | 28.9% | 2 | | Jun 2026 | Cobram Estate | 4.4K | 15.7% | 3 | | Jun 2026 | Lucini | 2.4K | 8.6% | 4 | | Jun 2026 | Bertolli | 1K | 3.6% | 5 | | Jul 2026 | Filippo Berio | 12.1K | 42.8% | 1 | | Jul 2026 | Colavita | 8.1K | 28.6% | 2 | | Jul 2026 | Cobram Estate | 4.4K | 15.5% | 3 | | Jul 2026 | Lucini | 2.4K | 8.5% | 4 | | Jul 2026 | Bertolli | 1.3K | 4.6% | 5 | | Aug 2026 | Filippo Berio | 12.1K | 42% | 1 | | Aug 2026 | Colavita | 8.1K | 28.1% | 2 | | Aug 2026 | Cobram Estate | 4.4K | 15.3% | 3 | | Aug 2026 | Lucini | 2.9K | 10.1% | 4 | | Aug 2026 | Bertolli | 1.3K | 4.5% | 5 | | Sep 2026 | Bertolli | — | — | — | | Sep 2026 | Cobram Estate | — | — | — | | Sep 2026 | Colavita | — | — | — | | Sep 2026 | Filippo Berio | — | — | — | | Sep 2026 | Lucini | — | — | — | ## What is being compared - **Bertolli**: Measured on the search term “bertolli oil”. - **Cobram Estate**: Measured on the search term “cobram estate”. - **Colavita**: Measured on the search term “colavita”. - **Filippo Berio**: Measured on the search term “filippo berio”. - **Lucini**: Measured on the search term “lucini”. - [Bertolli](/demand/global-en/brands/bertolli) - [Cobram Estate](/demand/global-en/brands/cobram-estate) - [Colavita](/demand/global-en/brands/colavita) - [Filippo Berio](/demand/global-en/brands/filippo-berio) - [Lucini](/demand/global-en/brands/lucini) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among olive oil brands worldwide? In August 2026, Filippo Berio was the most searched among olive oil brands worldwide, with an estimated 12.1K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Olive oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/olive-oil-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/olive-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.