---
title: "Observability platforms: Which are searched most?"
description: "Compare the observability platforms teams use. Share of Search among Grafana, Datadog, Splunk, Elastic, Dynatrace and New Relic, the observability platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/observability-platforms"
publisher: "Brandwave"
---

# Observability platforms: Which are searched most?

Compare the observability platforms teams use. Share of Search among Grafana, Datadog, Splunk, Elastic, Dynatrace and New Relic, the observability platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Observability platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Grafana, 34.4%

## Which brand is most popular in search among observability platforms worldwide?

- In August 2026, Grafana was the most searched among observability platforms worldwide, with an estimated 335K branded searches and 34.4% estimated Share of Search within this set.
- Datadog is in 2nd place, 8.3 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Grafana’s estimated Share of Search among observability platforms worldwide increased from 28.8% to 34.4%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide increased from 21.9% to 26.1%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide decreased from 17.1% to 13.9%.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among observability platforms worldwide decreased from 14.6% to 9.8%.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among observability platforms worldwide decreased from 8% to 6.4%.
- Across the 11 months ending August 2026, Grafana’s estimated Share of Search among observability platforms worldwide peaked at 35.5% in March 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide peaked at 26.1% in August 2026 and was lowest at 21% in December 2025.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide peaked at 17.1% in October 2025 and was lowest at 13.5% in May 2026.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among observability platforms worldwide peaked at 9.8% in March 2026 and was lowest at 7.6% in December 2025.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among observability platforms worldwide peaked at 8.6% in November 2025 and was lowest at 5.6% in March 2026.
- Across the 11 months ending August 2026, Dynatrace held steady: its estimated Share of Search among observability platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Grafana vs Datadog: compare search popularity](/demand/global-en/compare/datadog-vs-grafana): 34.4% against 26.1% Share of Search.
- [Grafana vs Splunk: compare search popularity](/demand/global-en/compare/grafana-vs-splunk): 34.4% against 13.9% Share of Search.
- [Grafana vs Elastic: compare search popularity](/demand/global-en/compare/elastic-search-vs-grafana): 34.4% against 9.8% Share of Search.
- [Grafana vs Dynatrace: compare search popularity](/demand/global-en/compare/dynatrace-vs-grafana): 34.4% against 9.5% Share of Search.
- [Datadog vs Splunk: compare search popularity](/demand/global-en/compare/datadog-vs-splunk): 26.1% against 13.9% Share of Search.
- [Datadog vs Elastic: compare search popularity](/demand/global-en/compare/datadog-vs-elastic-search): 26.1% against 9.8% Share of Search.
- [Datadog vs Dynatrace: compare search popularity](/demand/global-en/compare/datadog-vs-dynatrace): 26.1% against 9.5% Share of Search.
- [Splunk vs Elastic: compare search popularity](/demand/global-en/compare/elastic-search-vs-splunk): 13.9% against 9.8% Share of Search.
- [Splunk vs Dynatrace: compare search popularity](/demand/global-en/compare/dynatrace-vs-splunk): 13.9% against 9.5% Share of Search.
- [Elastic vs Dynatrace: compare search popularity](/demand/global-en/compare/dynatrace-vs-elastic-search): 9.8% against 9.5% Share of Search.

## How did search popularity change for observability platforms worldwide in August 2026?

- In August 2026, Elastic lost estimated Share of Search among observability platforms worldwide, from 10.3% to 9.8%.
- Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
- Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
- Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grafana | 34.4% | 335K | +0.0% | Grafana |
| 2 | Datadog | 26.1% | 254K | -0.8% | Datadog |
| 3 | Splunk | 13.9% | 135K | 0.0% | Splunk |
| 4 | Elastic | 9.8% | 95K | -6.0% | Elastic |
| 5 | Dynatrace | 9.5% | 92.1K | -0.3% | Dynatrace |
| 6 | New Relic | 6.4% | 62.7K | -0.5% | New Relic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grafana | 338K | 28.8% | 1 |
| Oct 2025 | Datadog | 257K | 21.9% | 2 |
| Oct 2025 | Splunk | 201K | 17.1% | 3 |
| Oct 2025 | Elastic | 172K | 14.6% | 4 |
| Oct 2025 | Dynatrace | 112K | 9.6% | 5 |
| Oct 2025 | New Relic | 93.6K | 8% | 6 |
| Nov 2025 | Grafana | 335K | 30.9% | 1 |
| Nov 2025 | Datadog | 255K | 23.6% | 2 |
| Nov 2025 | Splunk | 165K | 15.2% | 3 |
| Nov 2025 | Elastic | 142K | 13.1% | 4 |
| Nov 2025 | New Relic | 93.4K | 8.6% | 5 |
| Nov 2025 | Dynatrace | 92.5K | 8.5% | 6 |
| Dec 2025 | Grafana | 331K | 33.2% | 1 |
| Dec 2025 | Datadog | 210K | 21% | 2 |
| Dec 2025 | Splunk | 165K | 16.5% | 3 |
| Dec 2025 | Elastic | 141K | 14.1% | 4 |
| Dec 2025 | New Relic | 76.7K | 7.7% | 5 |
| Dec 2025 | Dynatrace | 75.7K | 7.6% | 6 |
| Jan 2026 | Grafana | 335K | 31.4% | 1 |
| Jan 2026 | Datadog | 255K | 23.9% | 2 |
| Jan 2026 | Splunk | 165K | 15.5% | 3 |
| Jan 2026 | Elastic | 141K | 13.2% | 4 |
| Jan 2026 | Dynatrace | 92.8K | 8.7% | 5 |
| Jan 2026 | New Relic | 77K | 7.2% | 6 |
| Feb 2026 | Grafana | 338K | 31.9% | 1 |
| Feb 2026 | Datadog | 256K | 24.2% | 2 |
| Feb 2026 | Splunk | 165K | 15.6% | 3 |
| Feb 2026 | Elastic | 142K | 13.5% | 4 |
| Feb 2026 | Dynatrace | 92.7K | 8.8% | 5 |
| Feb 2026 | New Relic | 64K | 6% | 6 |
| Mar 2026 | Grafana | 408K | 35.5% | 1 |
| Mar 2026 | Datadog | 258K | 22.4% | 2 |
| Mar 2026 | Splunk | 165K | 14.3% | 3 |
| Mar 2026 | Elastic | 143K | 12.4% | 4 |
| Mar 2026 | Dynatrace | 112K | 9.8% | 5 |
| Mar 2026 | New Relic | 64.2K | 5.6% | 6 |
| Apr 2026 | Grafana | 341K | 32.7% | 1 |
| Apr 2026 | Datadog | 257K | 24.6% | 2 |
| Apr 2026 | Splunk | 165K | 15.8% | 3 |
| Apr 2026 | Elastic | 126K | 12% | 4 |
| Apr 2026 | Dynatrace | 92.7K | 8.9% | 5 |
| Apr 2026 | New Relic | 63.4K | 6.1% | 6 |
| May 2026 | Grafana | 338K | 33.8% | 1 |
| May 2026 | Datadog | 256K | 25.6% | 2 |
| May 2026 | Splunk | 135K | 13.5% | 3 |
| May 2026 | Elastic | 116K | 11.6% | 4 |
| May 2026 | Dynatrace | 92.4K | 9.2% | 5 |
| May 2026 | New Relic | 62.9K | 6.3% | 6 |
| Jun 2026 | Grafana | 335K | 32.4% | 1 |
| Jun 2026 | Datadog | 260K | 25.2% | 2 |
| Jun 2026 | Splunk | 165K | 16% | 3 |
| Jun 2026 | Elastic | 103K | 10% | 4 |
| Jun 2026 | Dynatrace | 92.3K | 9% | 5 |
| Jun 2026 | New Relic | 76.6K | 7.4% | 6 |
| Jul 2026 | Grafana | 335K | 34.1% | 1 |
| Jul 2026 | Datadog | 257K | 26.1% | 2 |
| Jul 2026 | Splunk | 135K | 13.7% | 3 |
| Jul 2026 | Elastic | 101K | 10.3% | 4 |
| Jul 2026 | Dynatrace | 92.3K | 9.4% | 5 |
| Jul 2026 | New Relic | 63K | 6.4% | 6 |
| Aug 2026 | Grafana | 335K | 34.4% | 1 |
| Aug 2026 | Datadog | 254K | 26.1% | 2 |
| Aug 2026 | Splunk | 135K | 13.9% | 3 |
| Aug 2026 | Elastic | 95K | 9.8% | 4 |
| Aug 2026 | Dynatrace | 92.1K | 9.5% | 5 |
| Aug 2026 | New Relic | 62.7K | 6.4% | 6 |
| Sep 2026 | Datadog | — | — | — |
| Sep 2026 | Dynatrace | — | — | — |
| Sep 2026 | Elastic | — | — | — |
| Sep 2026 | Grafana | — | — | — |
| Sep 2026 | New Relic | — | — | — |
| Sep 2026 | Splunk | — | — | — |

## What is being compared

- **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure.
- **Dynatrace**: Measured on the search terms “apm dynatrace”, “dynatrace”, “dynatrace app”, “dynatrace com”, “dynatrace monitoring”, “dynatrace observability”, “dynatrace software”, “monitoring dynatrace” and “observability dynatrace”, summed into one figure.
- **Elastic**: Measured on the search terms “elastic cloud”, “elastic co”, “elastic enterprise search”, “elastic search”, “elasticsearch” and “enterprise search elastic”, summed into one figure.
- **Grafana**: Measured on the search terms “apm grafana”, “grafana”, “grafana apm”, “grafana app”, “grafana cloud”, “grafana com”, “grafana loki”, “grafana monitoring”, “grafana observability”, “grafana software” and “observability grafana”, summed into one figure.
- **New Relic**: Measured on the search terms “apm new relic”, “monitoring new relic”, “new relic”, “new relic apm”, “new relic app”, “new relic observability”, “new relic software”, “newrelic”, “newrelic com” and “observability new relic”, summed into one figure.
- **Splunk**: Measured on the search term “splunk”.

- [Datadog](/demand/global-en/brands/datadog)
- [Dynatrace](/demand/global-en/brands/dynatrace)
- [Elastic](/demand/global-en/brands/elastic-search)
- [Grafana](/demand/global-en/brands/grafana)
- [New Relic](/demand/global-en/brands/new-relic)
- [Splunk](/demand/global-en/brands/splunk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among observability platforms worldwide?

In August 2026, Grafana was the most searched among observability platforms worldwide, with an estimated 335K branded searches and 34.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Observability platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/observability-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/observability-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.