---
title: "OBD scanner brands: Which are searched most?"
description: "Compare the OBD scanner brands people buy. Share of Search among Innova, Autel, TOPDON, ANCEL, FOXWELL, BlueDriver, Veepeak and Launch, the OBD scanner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/obd-scanner-brands"
publisher: "Brandwave"
---

# OBD scanner brands: Which are searched most?

Compare the OBD scanner brands people buy. Share of Search among Innova, Autel, TOPDON, ANCEL, FOXWELL, BlueDriver, Veepeak and Launch, the OBD scanner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: OBD scanner brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Innova, 61.1%

## Which brand is most popular in search among OBD scanner brands worldwide?

- In September 2026, Innova was the most searched among OBD scanner brands worldwide, with an estimated 368K branded searches, 61.1% of all searches for the eight we track.
- Autel is in 2nd place, 38.7 percentage points behind at 22.4%.
- Across the 12 months ending September 2026, Innova’s share of searches among OBD scanner brands worldwide increased from 60.1% to 61.1%.
- Across the 12 months ending September 2026, Innova’s share of searches among OBD scanner brands worldwide peaked at 65.2% in June 2026 and was lowest at 59.1% in January 2026.
- Across the 12 months ending September 2026, Autel’s share of searches among OBD scanner brands worldwide peaked at 22.4% in September 2026 and was lowest at 19% in February 2026.
- Across the 12 months ending September 2026, TOPDON’s share of searches among OBD scanner brands worldwide peaked at 11.9% in January 2026 and was lowest at 8.8% in June 2026.
- Across the 12 months ending September 2026, Autel, TOPDON, ANCEL, FOXWELL, BlueDriver, Veepeak and Launch held steady: their share of searches among OBD scanner brands worldwide each moved less than 0.5 percentage points.

## Top OBD scanner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Autel appeared every time. Autel was recommended most often, coming first in all four answers that gave a list. Innova was second, and Launch was third. Veepeak, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Autel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Innova | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Launch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| BlueDriver | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| TOPDON | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| FOXWELL | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| ANCEL | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Veepeak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about OBD scanner brands

- Asked ChatGPT "Which OBD scanner brand should I buy?": 1. Autel, 2. Innova, 3. Launch, 4. BlueDriver
- Asked ChatGPT "What are the best OBD scanner brands?": 1. Autel, 2. Launch, 3. FOXWELL, 4. Innova, 5. TOPDON, 6. BlueDriver
- Asked ChatGPT "What's the best OBD scanner brand for car fault codes?": 1. Autel, 2. Launch, 3. TOPDON, 4. BlueDriver, 5. Innova
- Searched Google, AI Overview "best obd scanner": 1. Autel, 2. Innova, 3. BlueDriver, 4. ANCEL
- Searched Google, AI Overview "car diagnostic scanner": 1. Autel, 2. ANCEL, 3. TOPDON

Not named in any answer: Veepeak.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Innova vs Autel: compare search popularity](/demand/global-en/compare/autel-obd-vs-innova): 61.1% against 22.4% Share of Search.
- [Innova vs TOPDON: compare search popularity](/demand/global-en/compare/innova-vs-topdon): 61.1% against 10% Share of Search.
- [Innova vs ANCEL: compare search popularity](/demand/global-en/compare/ancel-vs-innova): 61.1% against 2.5% Share of Search.
- [Innova vs FOXWELL: compare search popularity](/demand/global-en/compare/foxwell-vs-innova): 61.1% against 2% Share of Search.
- [Autel vs TOPDON: compare search popularity](/demand/global-en/compare/autel-obd-vs-topdon): 22.4% against 10% Share of Search.
- [Autel vs ANCEL: compare search popularity](/demand/global-en/compare/ancel-vs-autel-obd): 22.4% against 2.5% Share of Search.
- [Autel vs FOXWELL: compare search popularity](/demand/global-en/compare/autel-obd-vs-foxwell): 22.4% against 2% Share of Search.
- [TOPDON vs ANCEL: compare search popularity](/demand/global-en/compare/ancel-vs-topdon): 10% against 2.5% Share of Search.
- [TOPDON vs FOXWELL: compare search popularity](/demand/global-en/compare/foxwell-vs-topdon): 10% against 2% Share of Search.
- [ANCEL vs FOXWELL: compare search popularity](/demand/global-en/compare/ancel-vs-foxwell): 2.5% against 2% Share of Search.

## How did search popularity change for OBD scanner brands worldwide in September 2026?

- Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Launch worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Veepeak worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
- Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Innova | 61.1% | 368K | 0.0% | Innova |
| 2 | Autel | 22.4% | 135K | 0.0% | Autel |
| 3 | TOPDON | 10% | 60.5K | 0.0% | TOPDON |
| 4 | ANCEL | 2.5% | 14.8K | 0.0% | ANCEL |
| 5 | FOXWELL | 2% | 12.1K | 0.0% | FOXWELL |
| 6 | BlueDriver | 0.9% | 5.4K | 0.0% | BlueDriver |
| 7 | Veepeak | 0.73% | 4.4K | -18.5% | Veepeak |
| 8 | Launch | 0.32% | 1.9K | 0.0% | Launch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Innova | 368K | 60.1% | 1 |
| Oct 2025 | Autel | 135K | 22% | 2 |
| Oct 2025 | TOPDON | 60.5K | 9.9% | 3 |
| Oct 2025 | ANCEL | 18.1K | 3% | 4 |
| Oct 2025 | FOXWELL | 14.8K | 2.4% | 5 |
| Oct 2025 | BlueDriver | 8.1K | 1.3% | 6 |
| Oct 2025 | Veepeak | 5.4K | 0.88% | 7 |
| Oct 2025 | Launch | 2.4K | 0.39% | 8 |
| Nov 2025 | Innova | 368K | 60.3% | 1 |
| Nov 2025 | Autel | 135K | 22.1% | 2 |
| Nov 2025 | TOPDON | 60.5K | 9.9% | 3 |
| Nov 2025 | ANCEL | 18.1K | 3% | 4 |
| Nov 2025 | FOXWELL | 14.8K | 2.4% | 5 |
| Nov 2025 | BlueDriver | 6.6K | 1.1% | 6 |
| Nov 2025 | Veepeak | 4.4K | 0.72% | 7 |
| Nov 2025 | Launch | 2.9K | 0.48% | 8 |
| Dec 2025 | Innova | 368K | 60.4% | 1 |
| Dec 2025 | Autel | 135K | 22.2% | 2 |
| Dec 2025 | TOPDON | 60.5K | 9.9% | 3 |
| Dec 2025 | ANCEL | 14.8K | 2.4% | 4 |
| Dec 2025 | FOXWELL | 14.8K | 2.4% | 5 |
| Dec 2025 | BlueDriver | 8.1K | 1.3% | 6 |
| Dec 2025 | Veepeak | 5.4K | 0.89% | 7 |
| Dec 2025 | Launch | 2.4K | 0.39% | 8 |
| Jan 2026 | Innova | 368K | 59.1% | 1 |
| Jan 2026 | Autel | 135K | 21.7% | 2 |
| Jan 2026 | TOPDON | 74K | 11.9% | 3 |
| Jan 2026 | ANCEL | 14.8K | 2.4% | 4 |
| Jan 2026 | FOXWELL | 14.8K | 2.4% | 5 |
| Jan 2026 | BlueDriver | 8.1K | 1.3% | 6 |
| Jan 2026 | Veepeak | 5.4K | 0.87% | 7 |
| Jan 2026 | Launch | 2.9K | 0.47% | 8 |
| Feb 2026 | Innova | 368K | 63.7% | 1 |
| Feb 2026 | Autel | 110K | 19% | 2 |
| Feb 2026 | TOPDON | 60.5K | 10.5% | 3 |
| Feb 2026 | ANCEL | 14.8K | 2.6% | 4 |
| Feb 2026 | FOXWELL | 12.1K | 2.1% | 5 |
| Feb 2026 | BlueDriver | 5.4K | 0.93% | 6 |
| Feb 2026 | Veepeak | 4.4K | 0.76% | 7 |
| Feb 2026 | Launch | 2.9K | 0.5% | 8 |
| Mar 2026 | Innova | 368K | 60.5% | 1 |
| Mar 2026 | Autel | 135K | 22.2% | 2 |
| Mar 2026 | TOPDON | 60.5K | 10% | 3 |
| Mar 2026 | ANCEL | 14.8K | 2.4% | 4 |
| Mar 2026 | FOXWELL | 14.8K | 2.4% | 5 |
| Mar 2026 | BlueDriver | 6.6K | 1.1% | 6 |
| Mar 2026 | Veepeak | 5.4K | 0.89% | 7 |
| Mar 2026 | Launch | 2.9K | 0.48% | 8 |
| Apr 2026 | Innova | 368K | 60.8% | 1 |
| Apr 2026 | Autel | 135K | 22.3% | 2 |
| Apr 2026 | TOPDON | 60.5K | 10% | 3 |
| Apr 2026 | ANCEL | 14.8K | 2.4% | 4 |
| Apr 2026 | FOXWELL | 12.1K | 2% | 5 |
| Apr 2026 | BlueDriver | 6.6K | 1.1% | 6 |
| Apr 2026 | Veepeak | 5.4K | 0.89% | 7 |
| Apr 2026 | Launch | 2.4K | 0.4% | 8 |
| May 2026 | Innova | 368K | 60.8% | 1 |
| May 2026 | Autel | 135K | 22.3% | 2 |
| May 2026 | TOPDON | 60.5K | 10% | 3 |
| May 2026 | ANCEL | 14.8K | 2.4% | 4 |
| May 2026 | FOXWELL | 12.1K | 2% | 5 |
| May 2026 | BlueDriver | 6.6K | 1.1% | 6 |
| May 2026 | Veepeak | 5.4K | 0.89% | 7 |
| May 2026 | Launch | 2.4K | 0.4% | 8 |
| Jun 2026 | Innova | 368K | 65.2% | 1 |
| Jun 2026 | Autel | 110K | 19.5% | 2 |
| Jun 2026 | TOPDON | 49.5K | 8.8% | 3 |
| Jun 2026 | ANCEL | 12.1K | 2.1% | 4 |
| Jun 2026 | FOXWELL | 12.1K | 2.1% | 5 |
| Jun 2026 | BlueDriver | 6.6K | 1.2% | 6 |
| Jun 2026 | Veepeak | 4.4K | 0.78% | 7 |
| Jun 2026 | Launch | 1.9K | 0.34% | 8 |
| Jul 2026 | Innova | 368K | 65.2% | 1 |
| Jul 2026 | Autel | 110K | 19.5% | 2 |
| Jul 2026 | TOPDON | 49.5K | 8.8% | 3 |
| Jul 2026 | ANCEL | 12.1K | 2.1% | 4 |
| Jul 2026 | FOXWELL | 12.1K | 2.1% | 5 |
| Jul 2026 | BlueDriver | 6.6K | 1.2% | 6 |
| Jul 2026 | Veepeak | 4.4K | 0.78% | 7 |
| Jul 2026 | Launch | 1.9K | 0.34% | 8 |
| Aug 2026 | Innova | 368K | 61% | 1 |
| Aug 2026 | Autel | 135K | 22.4% | 2 |
| Aug 2026 | TOPDON | 60.5K | 10% | 3 |
| Aug 2026 | ANCEL | 14.8K | 2.5% | 4 |
| Aug 2026 | FOXWELL | 12.1K | 2% | 5 |
| Aug 2026 | BlueDriver | 5.4K | 0.9% | 6 |
| Aug 2026 | Veepeak | 5.4K | 0.9% | 7 |
| Aug 2026 | Launch | 1.9K | 0.32% | 8 |
| Sep 2026 | Innova | 368K | 61.1% | 1 |
| Sep 2026 | Autel | 135K | 22.4% | 2 |
| Sep 2026 | TOPDON | 60.5K | 10% | 3 |
| Sep 2026 | ANCEL | 14.8K | 2.5% | 4 |
| Sep 2026 | FOXWELL | 12.1K | 2% | 5 |
| Sep 2026 | BlueDriver | 5.4K | 0.9% | 6 |
| Sep 2026 | Veepeak | 4.4K | 0.73% | 7 |
| Sep 2026 | Launch | 1.9K | 0.32% | 8 |

## What is being compared

- **ANCEL**: Measured on the search term “ancel”.
- **Autel**: Measured on the search term “autel”.
- **BlueDriver**: Measured on the search term “bluedriver”.
- **FOXWELL**: Measured on the search term “foxwell”.
- **Innova**: Measured on the search term “innova”.
- **Launch**: Measured on the search term “launch obd”.
- **TOPDON**: Measured on the search term “topdon”.
- **Veepeak**: Measured on the search term “veepeak”.

- [ANCEL](/demand/global-en/brands/ancel)
- [Autel](/demand/global-en/brands/autel-obd)
- [BlueDriver](/demand/global-en/brands/bluedriver)
- [FOXWELL](/demand/global-en/brands/foxwell)
- [Innova](/demand/global-en/brands/innova)
- [Launch](/demand/global-en/brands/launch-obd)
- [TOPDON](/demand/global-en/brands/topdon)
- [Veepeak](/demand/global-en/brands/veepeak)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among OBD scanner brands worldwide?

In September 2026, Innova was the most searched among OBD scanner brands worldwide, with an estimated 368K branded searches, 61.1% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "OBD scanner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/obd-scanner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/obd-scanner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.