---
title: "Oats: Which brands are most popular in search?"
description: "Compare the oats shoppers choose between. Share of Search among Quaker Oats, McCann's, Bob's Red Mill, Scott's, Mornflake and Flahavan's, the oats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/oats"
publisher: "Brandwave"
---

# Oats: Which brands are most popular in search?

Compare the oats shoppers choose between. Share of Search among Quaker Oats, McCann's, Bob's Red Mill, Scott's, Mornflake and Flahavan's, the oats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oats
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Quaker Oats, 80.1%

## Which brand is most popular in search among oats worldwide?

- In August 2026, Quaker Oats was the most searched among oats worldwide, with an estimated 246K branded searches and 80.1% estimated Share of Search within this set.
- McCann's is in 2nd place, 66.3 percentage points behind at 13.8% Share of Search.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide increased from 64.9% to 80.1%.
- Across the 11 months ending August 2026, McCann's’ estimated Share of Search among oats worldwide decreased from 29.8% to 13.8%.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide increased from 0.65% to 2.3%.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide peaked at 2.8% in January 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Bob's Red Mill rose from 6th to 3rd among oats worldwide.
- Across the 11 months ending August 2026, Scott's fell from 3rd to 4th among oats worldwide.
- Across the 11 months ending August 2026, Mornflake fell from 4th to 5th among oats worldwide.
- Across the 11 months ending August 2026, Flahavan's fell from 5th to 6th among oats worldwide.

## Compare search popularity between leading brands

- [Quaker Oats vs McCann's: compare search popularity](/demand/global-en/compare/mccann-s-vs-quaker-oats): 80.1% against 13.8% Share of Search.
- [Quaker Oats vs Bob's Red Mill: compare search popularity](/demand/global-en/compare/bob-s-red-mill-vs-quaker-oats): 80.1% against 2.3% Share of Search.
- [McCann's vs Bob's Red Mill: compare search popularity](/demand/global-en/compare/bob-s-red-mill-vs-mccann-s): 13.8% against 2.3% Share of Search.

## How did search popularity change for oats worldwide in August 2026?

- In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.
- In August 2026, McCann's lost estimated Share of Search among oats worldwide, from 19.1% to 13.8%.
- Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.
- Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Mornflake worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Scott's worldwide fell 15.9% over 11 measured months, from 6.3K to 5.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Quaker Oats | 80.1% | 246K | +22.4% | Quaker Oats |
| 2 | McCann's | 13.8% | 42.3K | -17.5% | McCann's |
| 3 | Bob's Red Mill | 2.3% | 7.2K | +24.1% | Bob's Red Mill |
| 4 | Scott's | 1.7% | 5.3K | +17.9% | Scott's |
| 5 | Mornflake | 1.2% | 3.6K | 0.0% | Mornflake |
| 6 | Flahavan's | 0.94% | 2.9K | +20.8% | Flahavan's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Quaker Oats | 201K | 64.9% | 1 |
| Oct 2025 | McCann's | 92.4K | 29.8% | 2 |
| Oct 2025 | Scott's | 6.3K | 2% | 3 |
| Oct 2025 | Mornflake | 4.4K | 1.4% | 4 |
| Oct 2025 | Flahavan's | 3.6K | 1.2% | 5 |
| Oct 2025 | Bob's Red Mill | 2K | 0.65% | 6 |
| Nov 2025 | Quaker Oats | 165K | 68.3% | 1 |
| Nov 2025 | McCann's | 62.1K | 25.7% | 2 |
| Nov 2025 | Scott's | 6.1K | 2.5% | 3 |
| Nov 2025 | Mornflake | 3.6K | 1.5% | 4 |
| Nov 2025 | Flahavan's | 2.9K | 1.2% | 5 |
| Nov 2025 | Bob's Red Mill | 2K | 0.83% | 6 |
| Dec 2025 | Quaker Oats | 165K | 72.2% | 1 |
| Dec 2025 | McCann's | 51.1K | 22.3% | 2 |
| Dec 2025 | Scott's | 5.3K | 2.3% | 3 |
| Dec 2025 | Mornflake | 2.9K | 1.3% | 4 |
| Dec 2025 | Flahavan's | 2.4K | 1% | 5 |
| Dec 2025 | Bob's Red Mill | 2K | 0.87% | 6 |
| Jan 2026 | Quaker Oats | 201K | 74.2% | 1 |
| Jan 2026 | McCann's | 51.2K | 18.9% | 2 |
| Jan 2026 | Scott's | 7.5K | 2.8% | 3 |
| Jan 2026 | Flahavan's | 4.4K | 1.6% | 4 |
| Jan 2026 | Mornflake | 4.4K | 1.6% | 5 |
| Jan 2026 | Bob's Red Mill | 2.6K | 0.96% | 6 |
| Feb 2026 | Quaker Oats | 201K | 71.2% | 1 |
| Feb 2026 | McCann's | 62.1K | 22% | 2 |
| Feb 2026 | Scott's | 6.1K | 2.2% | 3 |
| Feb 2026 | Mornflake | 5.4K | 1.9% | 4 |
| Feb 2026 | Flahavan's | 4.4K | 1.6% | 5 |
| Feb 2026 | Bob's Red Mill | 3.2K | 1.1% | 6 |
| Mar 2026 | Quaker Oats | 201K | 74% | 1 |
| Mar 2026 | McCann's | 51.4K | 18.9% | 2 |
| Mar 2026 | Scott's | 6.7K | 2.5% | 3 |
| Mar 2026 | Flahavan's | 4.4K | 1.6% | 4 |
| Mar 2026 | Mornflake | 4.4K | 1.6% | 5 |
| Mar 2026 | Bob's Red Mill | 3.8K | 1.4% | 6 |
| Apr 2026 | Quaker Oats | 201K | 74.5% | 1 |
| Apr 2026 | McCann's | 51.3K | 19% | 2 |
| Apr 2026 | Scott's | 6.4K | 2.4% | 3 |
| Apr 2026 | Bob's Red Mill | 3.8K | 1.4% | 4 |
| Apr 2026 | Flahavan's | 3.6K | 1.3% | 5 |
| Apr 2026 | Mornflake | 3.6K | 1.3% | 6 |
| May 2026 | Quaker Oats | 201K | 74.8% | 1 |
| May 2026 | McCann's | 51.2K | 19.1% | 2 |
| May 2026 | Scott's | 5.3K | 2% | 3 |
| May 2026 | Bob's Red Mill | 4.8K | 1.8% | 4 |
| May 2026 | Mornflake | 3.6K | 1.3% | 5 |
| May 2026 | Flahavan's | 2.9K | 1.1% | 6 |
| Jun 2026 | Quaker Oats | 201K | 74.6% | 1 |
| Jun 2026 | McCann's | 51.2K | 19% | 2 |
| Jun 2026 | Bob's Red Mill | 5.8K | 2.2% | 3 |
| Jun 2026 | Scott's | 5.3K | 2% | 4 |
| Jun 2026 | Mornflake | 3.6K | 1.3% | 5 |
| Jun 2026 | Flahavan's | 2.4K | 0.89% | 6 |
| Jul 2026 | Quaker Oats | 201K | 74.9% | 1 |
| Jul 2026 | McCann's | 51.2K | 19.1% | 2 |
| Jul 2026 | Bob's Red Mill | 5.8K | 2.2% | 3 |
| Jul 2026 | Scott's | 4.5K | 1.7% | 4 |
| Jul 2026 | Mornflake | 3.6K | 1.3% | 5 |
| Jul 2026 | Flahavan's | 2.4K | 0.89% | 6 |
| Aug 2026 | Quaker Oats | 246K | 80.1% | 1 |
| Aug 2026 | McCann's | 42.3K | 13.8% | 2 |
| Aug 2026 | Bob's Red Mill | 7.2K | 2.3% | 3 |
| Aug 2026 | Scott's | 5.3K | 1.7% | 4 |
| Aug 2026 | Mornflake | 3.6K | 1.2% | 5 |
| Aug 2026 | Flahavan's | 2.9K | 0.94% | 6 |
| Sep 2026 | Bob's Red Mill | — | — | — |
| Sep 2026 | Flahavan's | — | — | — |
| Sep 2026 | McCann's | — | — | — |
| Sep 2026 | Mornflake | — | — | — |
| Sep 2026 | Quaker Oats | — | — | — |
| Sep 2026 | Scott's | — | — | — |

## What is being compared

- **Bob's Red Mill**: Measured on the search terms “bob s red mill” and “bobs red mill”, summed into one figure.
- **Flahavan's**: Measured on the search term “flahavans oats”.
- **McCann's**: Measured on the search terms “mccann s”, “mccanns” and “mccanns oats”, summed into one figure.
- **Mornflake**: Measured on the search term “mornflake”.
- **Quaker Oats**: Measured on the search term “quaker oats”.
- **Scott's**: Measured on the search terms “scott s” and “scotts oats”, summed into one figure.

- [Bob's Red Mill](/demand/global-en/brands/bob-s-red-mill)
- [Flahavan's](/demand/global-en/brands/flahavan-s)
- [McCann's](/demand/global-en/brands/mccann-s)
- [Mornflake](/demand/global-en/brands/mornflake)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)
- [Scott's](/demand/global-en/brands/scott-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oats worldwide?

In August 2026, Quaker Oats was the most searched among oats worldwide, with an estimated 246K branded searches and 80.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Oats: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/oats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.