---
title: "Oat milk brands: Which are searched most?"
description: "Compare the oat milk brands brands people buy. Share of Search among Chobani, Oatly, Alpro, So Good, Califia Farms and Minor Figures, the oat milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/oat-milk-brands"
publisher: "Brandwave"
---

# Oat milk brands: Which are searched most?

Compare the oat milk brands brands people buy. Share of Search among Chobani, Oatly, Alpro, So Good, Califia Farms and Minor Figures, the oat milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oat milk brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Chobani, 43.8%

## Which brand is most popular in search among oat milk brands worldwide?

- In September 2026, Chobani was the most searched among oat milk brands worldwide, with an estimated 301K branded searches and 43.8% estimated Share of Search within this set.
- Oatly is in 2nd place, 19.8 percentage points behind at 24% Share of Search.
- Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide decreased from 47% to 43.8%.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among oat milk brands worldwide increased from 21.1% to 24%.
- Across the 12 months ending September 2026, Alpro’s estimated Share of Search among oat milk brands worldwide decreased from 17.2% to 16%.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among oat milk brands worldwide increased from 9.6% to 11%.
- Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide peaked at 47% in October 2025 and was lowest at 34.4% in July 2026.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among oat milk brands worldwide peaked at 28.9% in March 2026 and was lowest at 21.1% in October 2025.
- Across the 12 months ending September 2026, Alpro’s estimated Share of Search among oat milk brands worldwide peaked at 21.1% in February 2026 and was lowest at 16% in September 2026.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among oat milk brands worldwide peaked at 14.1% in December 2025 and was lowest at 9.6% in February 2026.
- Across the 12 months ending September 2026, Califia Farms’ estimated Share of Search among oat milk brands worldwide peaked at 4.6% in January 2026 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Califia Farms and Minor Figures held steady: their estimated Share of Search among oat milk brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chobani vs Oatly: compare search popularity](/demand/global-en/compare/chobani-vs-oatly): 43.8% against 24% Share of Search.
- [Chobani vs Alpro: compare search popularity](/demand/global-en/compare/alpro-vs-chobani): 43.8% against 16% Share of Search.
- [Chobani vs So Good: compare search popularity](/demand/global-en/compare/chobani-vs-so-good): 43.8% against 11% Share of Search.
- [Chobani vs Califia Farms: compare search popularity](/demand/global-en/compare/califia-farms-vs-chobani): 43.8% against 3.6% Share of Search.
- [Oatly vs Alpro: compare search popularity](/demand/global-en/compare/alpro-vs-oatly): 24% against 16% Share of Search.
- [Oatly vs So Good: compare search popularity](/demand/global-en/compare/oatly-vs-so-good): 24% against 11% Share of Search.
- [Oatly vs Califia Farms: compare search popularity](/demand/global-en/compare/califia-farms-vs-oatly): 24% against 3.6% Share of Search.
- [Alpro vs So Good: compare search popularity](/demand/global-en/compare/alpro-vs-so-good): 16% against 11% Share of Search.
- [Alpro vs Califia Farms: compare search popularity](/demand/global-en/compare/alpro-vs-califia-farms): 16% against 3.6% Share of Search.
- [So Good vs Califia Farms: compare search popularity](/demand/global-en/compare/califia-farms-vs-so-good): 11% against 3.6% Share of Search.

## How did search popularity change for oat milk brands worldwide in September 2026?

- Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
- Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chobani | 43.8% | 301K | 0.0% | Chobani |
| 2 | Oatly | 24% | 165K | 0.0% | Oatly |
| 3 | Alpro | 16% | 110K | 0.0% | Alpro |
| 4 | So Good | 11% | 75.6K | 0.0% | Sanitarium |
| 5 | Califia Farms | 3.6% | 24.7K | 0.0% | Califia Farms |
| 6 | Minor Figures | 1.5% | 10.3K | +21.2% | Minor Figures |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chobani | 368K | 47% | 1 |
| Oct 2025 | Oatly | 165K | 21.1% | 2 |
| Oct 2025 | Alpro | 135K | 17.2% | 3 |
| Oct 2025 | So Good | 75.3K | 9.6% | 4 |
| Oct 2025 | Califia Farms | 30.2K | 3.9% | 5 |
| Oct 2025 | Minor Figures | 10.3K | 1.3% | 6 |
| Nov 2025 | Chobani | 246K | 39% | 1 |
| Nov 2025 | Oatly | 165K | 26.1% | 2 |
| Nov 2025 | Alpro | 110K | 17.4% | 3 |
| Nov 2025 | So Good | 75.3K | 11.9% | 4 |
| Nov 2025 | Califia Farms | 24.7K | 3.9% | 5 |
| Nov 2025 | Minor Figures | 10.3K | 1.6% | 6 |
| Dec 2025 | Chobani | 201K | 37.9% | 1 |
| Dec 2025 | Oatly | 135K | 25.5% | 2 |
| Dec 2025 | Alpro | 90.5K | 17.1% | 3 |
| Dec 2025 | So Good | 75K | 14.1% | 4 |
| Dec 2025 | Califia Farms | 22K | 4.1% | 5 |
| Dec 2025 | Minor Figures | 6.9K | 1.3% | 6 |
| Jan 2026 | Chobani | 246K | 37.2% | 1 |
| Jan 2026 | Oatly | 165K | 24.9% | 2 |
| Jan 2026 | Alpro | 135K | 20.4% | 3 |
| Jan 2026 | So Good | 75.3K | 11.4% | 4 |
| Jan 2026 | Califia Farms | 30.2K | 4.6% | 5 |
| Jan 2026 | Minor Figures | 10.2K | 1.5% | 6 |
| Feb 2026 | Chobani | 246K | 38.4% | 1 |
| Feb 2026 | Oatly | 165K | 25.8% | 2 |
| Feb 2026 | Alpro | 135K | 21.1% | 3 |
| Feb 2026 | So Good | 61.5K | 9.6% | 4 |
| Feb 2026 | Califia Farms | 24.7K | 3.9% | 5 |
| Feb 2026 | Minor Figures | 8.4K | 1.3% | 6 |
| Mar 2026 | Chobani | 246K | 35.4% | 1 |
| Mar 2026 | Oatly | 201K | 28.9% | 2 |
| Mar 2026 | Alpro | 135K | 19.4% | 3 |
| Mar 2026 | So Good | 75.3K | 10.8% | 4 |
| Mar 2026 | Califia Farms | 28K | 4% | 5 |
| Mar 2026 | Minor Figures | 10.3K | 1.5% | 6 |
| Apr 2026 | Chobani | 246K | 37.5% | 1 |
| Apr 2026 | Oatly | 165K | 25.1% | 2 |
| Apr 2026 | Alpro | 135K | 20.6% | 3 |
| Apr 2026 | So Good | 75.3K | 11.5% | 4 |
| Apr 2026 | Califia Farms | 24.7K | 3.8% | 5 |
| Apr 2026 | Minor Figures | 10.3K | 1.6% | 6 |
| May 2026 | Chobani | 246K | 37.6% | 1 |
| May 2026 | Oatly | 165K | 25.2% | 2 |
| May 2026 | Alpro | 135K | 20.6% | 3 |
| May 2026 | So Good | 75.6K | 11.5% | 4 |
| May 2026 | Califia Farms | 22.9K | 3.5% | 5 |
| May 2026 | Minor Figures | 10.3K | 1.6% | 6 |
| Jun 2026 | Chobani | 246K | 39.2% | 1 |
| Jun 2026 | Oatly | 165K | 26.3% | 2 |
| Jun 2026 | Alpro | 110K | 17.5% | 3 |
| Jun 2026 | So Good | 75.9K | 12.1% | 4 |
| Jun 2026 | Califia Farms | 22.9K | 3.6% | 5 |
| Jun 2026 | Minor Figures | 8.4K | 1.3% | 6 |
| Jul 2026 | Chobani | 201K | 34.4% | 1 |
| Jul 2026 | Oatly | 165K | 28.2% | 2 |
| Jul 2026 | Alpro | 110K | 18.8% | 3 |
| Jul 2026 | So Good | 75.9K | 13% | 4 |
| Jul 2026 | Califia Farms | 24.7K | 4.2% | 5 |
| Jul 2026 | Minor Figures | 8.5K | 1.5% | 6 |
| Aug 2026 | Chobani | 301K | 44% | 1 |
| Aug 2026 | Oatly | 165K | 24.1% | 2 |
| Aug 2026 | Alpro | 110K | 16.1% | 3 |
| Aug 2026 | So Good | 75.6K | 11% | 4 |
| Aug 2026 | Califia Farms | 24.7K | 3.6% | 5 |
| Aug 2026 | Minor Figures | 8.5K | 1.2% | 6 |
| Sep 2026 | Chobani | 301K | 43.8% | 1 |
| Sep 2026 | Oatly | 165K | 24% | 2 |
| Sep 2026 | Alpro | 110K | 16% | 3 |
| Sep 2026 | So Good | 75.6K | 11% | 4 |
| Sep 2026 | Califia Farms | 24.7K | 3.6% | 5 |
| Sep 2026 | Minor Figures | 10.3K | 1.5% | 6 |

## What is being compared

- **Alpro**: Measured on the search term “alpro”.
- **Califia Farms**: Measured on the search terms “califia” and “califia farms”, summed into one figure.
- **Chobani**: Measured on the search term “chobani”.
- **Minor Figures**: Measured on the search terms “minor figures” and “minor figures oat”, summed into one figure.
- **Oatly**: Measured on the search term “oatly”.
- **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure.

- [Alpro](/demand/global-en/brands/alpro)
- [Califia Farms](/demand/global-en/brands/califia-farms)
- [Chobani](/demand/global-en/brands/chobani)
- [Minor Figures](/demand/global-en/brands/minor-figures)
- [Oatly](/demand/global-en/brands/oatly)
- [So Good](/demand/global-en/brands/so-good)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oat milk brands worldwide?

In September 2026, Chobani was the most searched among oat milk brands worldwide, with an estimated 301K branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Oat milk brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/oat-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/oat-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.