---
title: "Nuts: Which brands are most popular in search?"
description: "Compare the nuts people search for. Share of Search among Kirkland Signature, Blue Diamond, Wonderful, Planters, Fisher and Emerald, the nuts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nuts"
publisher: "Brandwave"
---

# Nuts: Which brands are most popular in search?

Compare the nuts people search for. Share of Search among Kirkland Signature, Blue Diamond, Wonderful, Planters, Fisher and Emerald, the nuts Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nuts
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kirkland Signature, 69.6%

## Which brand is most popular in search among nuts worldwide?

- In August 2026, Kirkland Signature was the most searched among nuts worldwide, with an estimated 110K branded searches and 69.6% estimated Share of Search within this set.
- Blue Diamond is in 2nd place, 55.5 percentage points behind at 14% Share of Search.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide increased from 53.5% to 69.6%.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide decreased from 19.6% to 14%.
- Across the 11 months ending August 2026, Wonderful’s estimated Share of Search among nuts worldwide decreased from 19.6% to 11.4%.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide decreased from 3.2% to 2.3%.
- Across the 11 months ending August 2026, Fisher’s estimated Share of Search among nuts worldwide decreased from 2.6% to 1.8%.
- Across the 11 months ending August 2026, Emerald’s estimated Share of Search among nuts worldwide decreased from 1.4% to 0.82%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide peaked at 71.8% in March 2026 and was lowest at 50.9% in July 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide peaked at 22.8% in July 2026 and was lowest at 11.8% in March 2026.
- Across the 11 months ending August 2026, Wonderful’s estimated Share of Search among nuts worldwide peaked at 19.8% in May 2026 and was lowest at 11.4% in November 2025.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide peaked at 4.2% in June 2026 and was lowest at 2.3% in August 2026.
- Across the 11 months ending August 2026, Fisher’s estimated Share of Search among nuts worldwide peaked at 3% in July 2026 and was lowest at 1.5% in March 2026.

## Compare search popularity between leading brands

- [Kirkland Signature vs Blue Diamond: compare search popularity](/demand/global-en/compare/blue-diamond-vs-kirkland-signature): 69.6% against 14% Share of Search.
- [Kirkland Signature vs Wonderful: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-wonderful): 69.6% against 11.4% Share of Search.
- [Kirkland Signature vs Planters: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-planters): 69.6% against 2.3% Share of Search.
- [Blue Diamond vs Wonderful: compare search popularity](/demand/global-en/compare/blue-diamond-vs-wonderful): 14% against 11.4% Share of Search.
- [Blue Diamond vs Planters: compare search popularity](/demand/global-en/compare/blue-diamond-vs-planters): 14% against 2.3% Share of Search.
- [Wonderful vs Planters: compare search popularity](/demand/global-en/compare/planters-vs-wonderful): 11.4% against 2.3% Share of Search.

## How did search popularity change for nuts worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.
- In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.
- In August 2026, Wonderful lost estimated Share of Search among nuts worldwide, from 18.6% to 11.4%.
- In August 2026, Planters lost estimated Share of Search among nuts worldwide, from 3.7% to 2.3%.
- In August 2026, Fisher lost estimated Share of Search among nuts worldwide, from 3% to 1.8%.
- Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kirkland Signature | 69.6% | 110K | +122.2% | Kirkland Signature |
| 2 | Blue Diamond | 14% | 22.2K | 0.0% | Blue Diamond |
| 3 | Wonderful | 11.4% | 18.1K | 0.0% | Wonderful |
| 4 | Planters | 2.3% | 3.6K | 0.0% | Planters |
| 5 | Fisher | 1.8% | 2.9K | 0.0% | Fisher |
| 6 | Emerald | 0.82% | 1.3K | +30.0% | Emerald |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kirkland Signature | 60.5K | 53.5% | 1 |
| Oct 2025 | Blue Diamond | 22.2K | 19.6% | 2 |
| Oct 2025 | Wonderful | 22.2K | 19.6% | 3 |
| Oct 2025 | Planters | 3.6K | 3.2% | 4 |
| Oct 2025 | Fisher | 2.9K | 2.6% | 5 |
| Oct 2025 | Emerald | 1.6K | 1.4% | 6 |
| Nov 2025 | Kirkland Signature | 110K | 69.2% | 1 |
| Nov 2025 | Blue Diamond | 22.2K | 14% | 2 |
| Nov 2025 | Wonderful | 18.1K | 11.4% | 3 |
| Nov 2025 | Planters | 4.4K | 2.8% | 4 |
| Nov 2025 | Fisher | 2.9K | 1.8% | 5 |
| Nov 2025 | Emerald | 1.3K | 0.82% | 6 |
| Dec 2025 | Kirkland Signature | 110K | 65% | 1 |
| Dec 2025 | Wonderful | 27.1K | 16% | 2 |
| Dec 2025 | Blue Diamond | 22.2K | 13.1% | 3 |
| Dec 2025 | Planters | 5.4K | 3.2% | 4 |
| Dec 2025 | Fisher | 3.6K | 2.1% | 5 |
| Dec 2025 | Emerald | 1K | 0.59% | 6 |
| Jan 2026 | Kirkland Signature | 74K | 56.1% | 1 |
| Jan 2026 | Blue Diamond | 27.1K | 20.5% | 2 |
| Jan 2026 | Wonderful | 22.2K | 16.8% | 3 |
| Jan 2026 | Planters | 4.4K | 3.3% | 4 |
| Jan 2026 | Fisher | 2.9K | 2.2% | 5 |
| Jan 2026 | Emerald | 1.3K | 0.99% | 6 |
| Feb 2026 | Kirkland Signature | 74K | 58.6% | 1 |
| Feb 2026 | Blue Diamond | 22.2K | 17.6% | 2 |
| Feb 2026 | Wonderful | 22.2K | 17.6% | 3 |
| Feb 2026 | Planters | 4.4K | 3.5% | 4 |
| Feb 2026 | Fisher | 2.4K | 1.9% | 5 |
| Feb 2026 | Emerald | 1K | 0.79% | 6 |
| Mar 2026 | Kirkland Signature | 135K | 71.8% | 1 |
| Mar 2026 | Blue Diamond | 22.2K | 11.8% | 2 |
| Mar 2026 | Wonderful | 22.2K | 11.8% | 3 |
| Mar 2026 | Planters | 4.4K | 2.3% | 4 |
| Mar 2026 | Fisher | 2.9K | 1.5% | 5 |
| Mar 2026 | Emerald | 1.3K | 0.69% | 6 |
| Apr 2026 | Kirkland Signature | 60.5K | 53.7% | 1 |
| Apr 2026 | Blue Diamond | 22.2K | 19.7% | 2 |
| Apr 2026 | Wonderful | 22.2K | 19.7% | 3 |
| Apr 2026 | Planters | 3.6K | 3.2% | 4 |
| Apr 2026 | Fisher | 2.9K | 2.6% | 5 |
| Apr 2026 | Emerald | 1.3K | 1.2% | 6 |
| May 2026 | Kirkland Signature | 60.5K | 53.8% | 1 |
| May 2026 | Blue Diamond | 22.2K | 19.8% | 2 |
| May 2026 | Wonderful | 22.2K | 19.8% | 3 |
| May 2026 | Planters | 3.6K | 3.2% | 4 |
| May 2026 | Fisher | 2.9K | 2.6% | 5 |
| May 2026 | Emerald | 1K | 0.89% | 6 |
| Jun 2026 | Kirkland Signature | 60.5K | 57.6% | 1 |
| Jun 2026 | Blue Diamond | 18.1K | 17.2% | 2 |
| Jun 2026 | Wonderful | 18.1K | 17.2% | 3 |
| Jun 2026 | Planters | 4.4K | 4.2% | 4 |
| Jun 2026 | Fisher | 2.9K | 2.8% | 5 |
| Jun 2026 | Emerald | 1K | 0.95% | 6 |
| Jul 2026 | Kirkland Signature | 49.5K | 50.9% | 1 |
| Jul 2026 | Blue Diamond | 22.2K | 22.8% | 2 |
| Jul 2026 | Wonderful | 18.1K | 18.6% | 3 |
| Jul 2026 | Planters | 3.6K | 3.7% | 4 |
| Jul 2026 | Fisher | 2.9K | 3% | 5 |
| Jul 2026 | Emerald | 1K | 1% | 6 |
| Aug 2026 | Kirkland Signature | 110K | 69.6% | 1 |
| Aug 2026 | Blue Diamond | 22.2K | 14% | 2 |
| Aug 2026 | Wonderful | 18.1K | 11.4% | 3 |
| Aug 2026 | Planters | 3.6K | 2.3% | 4 |
| Aug 2026 | Fisher | 2.9K | 1.8% | 5 |
| Aug 2026 | Emerald | 1.3K | 0.82% | 6 |
| Sep 2026 | Blue Diamond | — | — | — |
| Sep 2026 | Emerald | — | — | — |
| Sep 2026 | Fisher | — | — | — |
| Sep 2026 | Kirkland Signature | — | — | — |
| Sep 2026 | Planters | — | — | — |
| Sep 2026 | Wonderful | — | — | — |

## What is being compared

- **Blue Diamond**: Measured on the search term “blue diamond almonds”.
- **Emerald**: Measured on the search term “emerald nuts”.
- **Fisher**: Measured on the search term “fisher nuts”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.
- **Planters**: Measured on the search term “planters nuts”.
- **Wonderful**: Measured on the search term “wonderful pistachios”.

- [Blue Diamond](/demand/global-en/brands/blue-diamond)
- [Emerald](/demand/global-en/brands/emerald)
- [Fisher](/demand/global-en/brands/fisher)
- [Kirkland Signature](/demand/global-en/brands/kirkland-signature)
- [Planters](/demand/global-en/brands/planters)
- [Wonderful](/demand/global-en/brands/wonderful)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nuts worldwide?

In August 2026, Kirkland Signature was the most searched among nuts worldwide, with an estimated 110K branded searches and 69.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Nuts: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nuts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.