--- title: "Nutrition apps: Which brands are most popular in search?" description: "Compare the apps people track their eating in. Share of Search among MyFitnessPal, Cronometer, Noom, MacroFactor and Lose It!, the nutrition apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nutrition-apps" publisher: "Brandwave" --- # Nutrition apps: Which brands are most popular in search? Compare the apps people track their eating in. Share of Search among MyFitnessPal, Cronometer, Noom, MacroFactor and Lose It!, the nutrition apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nutrition apps - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: MyFitnessPal, 53.7% ## Which brand is most popular in search among nutrition apps worldwide? - In August 2026, MyFitnessPal was the most searched among nutrition apps worldwide, with an estimated 368K branded searches and 53.7% estimated Share of Search within this set. - Cronometer is in 2nd place, 34 percentage points behind at 19.7% Share of Search. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide decreased from 59.4% to 53.7%. - Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among nutrition apps worldwide increased from 17.8% to 19.7%. - Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide increased from 17.8% to 19.7%. - Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide increased from 2.9% to 4.8%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide peaked at 59.4% in October 2025 and was lowest at 53.4% in June 2026. - Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among nutrition apps worldwide peaked at 20% in February 2026 and was lowest at 16.8% in December 2025. - Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide peaked at 20.6% in December 2025 and was lowest at 17.5% in January 2026. - Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide peaked at 4.8% in August 2026 and was lowest at 2.9% in March 2026. - Across the 11 months ending August 2026, Lose It! held steady: its estimated Share of Search among nutrition apps worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [MyFitnessPal vs Cronometer: compare search popularity](/demand/global-en/compare/cronometer-vs-myfitnesspal): 53.7% against 19.7% Share of Search. - [MyFitnessPal vs Noom: compare search popularity](/demand/global-en/compare/myfitnesspal-vs-noom): 53.7% against 19.7% Share of Search. - [MyFitnessPal vs MacroFactor: compare search popularity](/demand/global-en/compare/macrofactor-vs-myfitnesspal): 53.7% against 4.8% Share of Search. - [MyFitnessPal vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-myfitnesspal): 53.7% against 2.2% Share of Search. - [Cronometer vs Noom: compare search popularity](/demand/global-en/compare/cronometer-vs-noom): 19.7% Share of Search each. - [Cronometer vs MacroFactor: compare search popularity](/demand/global-en/compare/cronometer-vs-macrofactor): 19.7% against 4.8% Share of Search. - [Cronometer vs Lose It!: compare search popularity](/demand/global-en/compare/cronometer-vs-lose-it): 19.7% against 2.2% Share of Search. - [Noom vs MacroFactor: compare search popularity](/demand/global-en/compare/macrofactor-vs-noom): 19.7% against 4.8% Share of Search. - [Noom vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-noom): 19.7% against 2.2% Share of Search. - [MacroFactor vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-macrofactor): 4.8% against 2.2% Share of Search. ## How did search popularity change for nutrition apps worldwide in August 2026? - Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. - Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026. - Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MyFitnessPal | 53.7% | 368K | 0.0% | MyFitnessPal | | 2 | Cronometer | 19.7% | 135K | 0.0% | Cronometer | | 3 | Noom | 19.7% | 135K | 0.0% | Noom | | 4 | MacroFactor | 4.8% | 33.1K | 0.0% | MacroFactor | | 5 | Lose It! | 2.2% | 14.8K | -18.2% | Lose It! | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MyFitnessPal | 550K | 59.4% | 1 | | Oct 2025 | Cronometer | 165K | 17.8% | 2 | | Oct 2025 | Noom | 165K | 17.8% | 3 | | Oct 2025 | MacroFactor | 27.1K | 2.9% | 4 | | Oct 2025 | Lose It! | 18.1K | 2% | 5 | | Nov 2025 | MyFitnessPal | 450K | 59.1% | 1 | | Nov 2025 | Cronometer | 135K | 17.7% | 2 | | Nov 2025 | Noom | 135K | 17.7% | 3 | | Nov 2025 | MacroFactor | 27.1K | 3.6% | 4 | | Nov 2025 | Lose It! | 14.8K | 1.9% | 5 | | Dec 2025 | MyFitnessPal | 368K | 56.2% | 1 | | Dec 2025 | Noom | 135K | 20.6% | 2 | | Dec 2025 | Cronometer | 110K | 16.8% | 3 | | Dec 2025 | MacroFactor | 27.1K | 4.1% | 4 | | Dec 2025 | Lose It! | 14.8K | 2.3% | 5 | | Jan 2026 | MyFitnessPal | 673K | 58.4% | 1 | | Jan 2026 | Cronometer | 201K | 17.5% | 2 | | Jan 2026 | Noom | 201K | 17.5% | 3 | | Jan 2026 | MacroFactor | 49.5K | 4.3% | 4 | | Jan 2026 | Lose It! | 27.1K | 2.4% | 5 | | Feb 2026 | MyFitnessPal | 450K | 54.5% | 1 | | Feb 2026 | Cronometer | 165K | 20% | 2 | | Feb 2026 | Noom | 165K | 20% | 3 | | Feb 2026 | MacroFactor | 27.1K | 3.3% | 4 | | Feb 2026 | Lose It! | 18.1K | 2.2% | 5 | | Mar 2026 | MyFitnessPal | 550K | 59.2% | 1 | | Mar 2026 | Cronometer | 165K | 17.8% | 2 | | Mar 2026 | Noom | 165K | 17.8% | 3 | | Mar 2026 | MacroFactor | 27.1K | 2.9% | 4 | | Mar 2026 | Lose It! | 22.2K | 2.4% | 5 | | Apr 2026 | MyFitnessPal | 550K | 59.1% | 1 | | Apr 2026 | Cronometer | 165K | 17.7% | 2 | | Apr 2026 | Noom | 165K | 17.7% | 3 | | Apr 2026 | MacroFactor | 33.1K | 3.6% | 4 | | Apr 2026 | Lose It! | 18.1K | 1.9% | 5 | | May 2026 | MyFitnessPal | 450K | 54.1% | 1 | | May 2026 | Cronometer | 165K | 19.9% | 2 | | May 2026 | Noom | 165K | 19.9% | 3 | | May 2026 | MacroFactor | 33.1K | 4% | 4 | | May 2026 | Lose It! | 18.1K | 2.2% | 5 | | Jun 2026 | MyFitnessPal | 368K | 53.4% | 1 | | Jun 2026 | Cronometer | 135K | 19.6% | 2 | | Jun 2026 | Noom | 135K | 19.6% | 3 | | Jun 2026 | MacroFactor | 33.1K | 4.8% | 4 | | Jun 2026 | Lose It! | 18.1K | 2.6% | 5 | | Jul 2026 | MyFitnessPal | 368K | 53.4% | 1 | | Jul 2026 | Cronometer | 135K | 19.6% | 2 | | Jul 2026 | Noom | 135K | 19.6% | 3 | | Jul 2026 | MacroFactor | 33.1K | 4.8% | 4 | | Jul 2026 | Lose It! | 18.1K | 2.6% | 5 | | Aug 2026 | MyFitnessPal | 368K | 53.7% | 1 | | Aug 2026 | Cronometer | 135K | 19.7% | 2 | | Aug 2026 | Noom | 135K | 19.7% | 3 | | Aug 2026 | MacroFactor | 33.1K | 4.8% | 4 | | Aug 2026 | Lose It! | 14.8K | 2.2% | 5 | | Sep 2026 | Cronometer | — | — | — | | Sep 2026 | Lose It! | — | — | — | | Sep 2026 | MacroFactor | — | — | — | | Sep 2026 | MyFitnessPal | — | — | — | | Sep 2026 | Noom | — | — | — | ## What is being compared - **Cronometer**: Measured on the search term “cronometer”. - **Lose It!**: Measured on the search term “lose it app”. - **MacroFactor**: Measured on the search term “macrofactor”. - **MyFitnessPal**: Measured on the search term “myfitnesspal”. - **Noom**: Measured on the search term “noom”. - [Cronometer](/demand/global-en/brands/cronometer) - [Lose It!](/demand/global-en/brands/lose-it) - [MacroFactor](/demand/global-en/brands/macrofactor) - [MyFitnessPal](/demand/global-en/brands/myfitnesspal) - [Noom](/demand/global-en/brands/noom) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nutrition apps worldwide? In August 2026, MyFitnessPal was the most searched among nutrition apps worldwide, with an estimated 368K branded searches and 53.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Nutrition apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nutrition-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nutrition-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.