--- title: "Nursing pillows: Which brands are most popular in search?" description: "Compare the nursing pillows shoppers choose between. Share of Search among Boppy, DockATot, Snuggle Me, My Brest Friend, Cuddle Cove and Leachco, the nursing pillows Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nursing-pillows" publisher: "Brandwave" --- # Nursing pillows: Which brands are most popular in search? Compare the nursing pillows shoppers choose between. Share of Search among Boppy, DockATot, Snuggle Me, My Brest Friend, Cuddle Cove and Leachco, the nursing pillows Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nursing pillows - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Boppy, 36.8% ## Which brand is most popular in search among nursing pillows worldwide? - Boppy and DockATot share the highest estimated Share of Search among nursing pillows worldwide, at 36.8% in August 2026. - Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide decreased from 37.9% to 36.8%. - Across the 11 months ending August 2026, DockATot’s estimated Share of Search among nursing pillows worldwide increased from 31% to 36.8%. - Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide decreased from 25.4% to 20.1%. - Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide increased from 5.1% to 6%. - Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide peaked at 37.9% in October 2025 and was lowest at 32.6% in March 2026. - Across the 11 months ending August 2026, DockATot’s estimated Share of Search among nursing pillows worldwide peaked at 41% in July 2026 and was lowest at 31% in October 2025. - Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide peaked at 25.4% in October 2025 and was lowest at 18.4% in July 2026. - Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide peaked at 6.7% in July 2026 and was lowest at 4.7% in December 2025. - Across the 11 months ending August 2026, Cuddle Cove and Leachco held steady: their estimated Share of Search among nursing pillows worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Boppy vs DockATot: compare search popularity](/demand/global-en/compare/boppy-vs-dockatot): 36.8% Share of Search each. - [Boppy vs Snuggle Me: compare search popularity](/demand/global-en/compare/boppy-vs-snuggle-me): 36.8% against 20.1% Share of Search. - [Boppy vs My Brest Friend: compare search popularity](/demand/global-en/compare/boppy-vs-my-brest-friend): 36.8% against 6% Share of Search. - [DockATot vs Snuggle Me: compare search popularity](/demand/global-en/compare/dockatot-vs-snuggle-me): 36.8% against 20.1% Share of Search. - [DockATot vs My Brest Friend: compare search popularity](/demand/global-en/compare/dockatot-vs-my-brest-friend): 36.8% against 6% Share of Search. - [Snuggle Me vs My Brest Friend: compare search popularity](/demand/global-en/compare/my-brest-friend-vs-snuggle-me): 20.1% against 6% Share of Search. ## How did search popularity change for nursing pillows worldwide in August 2026? - In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%. - In August 2026, Snuggle Me gained estimated Share of Search among nursing pillows worldwide, from 18.4% to 20.1%. - In August 2026, DockATot lost estimated Share of Search among nursing pillows worldwide, from 41% to 36.8%. - In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%. - In August 2026, Cuddle Cove rose from 6th to 5th among nursing pillows worldwide. - In August 2026, Leachco fell from 5th to 6th among nursing pillows worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Boppy | 36.8% | 60.5K | +22.2% | Boppy | | 2 | DockATot | 36.8% | 60.5K | 0.0% | DockATot | | 3 | Snuggle Me | 20.1% | 33.1K | +22.1% | Snuggle Me | | 4 | My Brest Friend | 6% | 9.9K | 0.0% | My Brest Friend | | 5 | Cuddle Cove | 0.16% | 260 | 0.0% | Cuddle Cove | | 6 | Leachco | 0.16% | 260 | -18.8% | Leachco | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boppy | 60.5K | 37.9% | 1 | | Oct 2025 | DockATot | 49.5K | 31% | 2 | | Oct 2025 | Snuggle Me | 40.5K | 25.4% | 3 | | Oct 2025 | My Brest Friend | 8.1K | 5.1% | 4 | | Oct 2025 | Cuddle Cove | 590 | 0.37% | 5 | | Oct 2025 | Leachco | 260 | 0.16% | 6 | | Nov 2025 | Boppy | 60.5K | 35.4% | 1 | | Nov 2025 | DockATot | 60.5K | 35.4% | 2 | | Nov 2025 | Snuggle Me | 40.5K | 23.7% | 3 | | Nov 2025 | My Brest Friend | 8.1K | 4.7% | 4 | | Nov 2025 | Cuddle Cove | 880 | 0.52% | 5 | | Nov 2025 | Leachco | 260 | 0.15% | 6 | | Dec 2025 | Boppy | 49.5K | 35.3% | 1 | | Dec 2025 | DockATot | 49.5K | 35.3% | 2 | | Dec 2025 | Snuggle Me | 33.1K | 23.6% | 3 | | Dec 2025 | My Brest Friend | 6.6K | 4.7% | 4 | | Dec 2025 | Cuddle Cove | 1.3K | 0.93% | 5 | | Dec 2025 | Leachco | 260 | 0.19% | 6 | | Jan 2026 | Boppy | 60.5K | 35.1% | 1 | | Jan 2026 | DockATot | 60.5K | 35.1% | 2 | | Jan 2026 | Snuggle Me | 40.5K | 23.5% | 3 | | Jan 2026 | My Brest Friend | 9.9K | 5.8% | 4 | | Jan 2026 | Cuddle Cove | 480 | 0.28% | 5 | | Jan 2026 | Leachco | 260 | 0.15% | 6 | | Feb 2026 | Boppy | 49.5K | 35.2% | 1 | | Feb 2026 | DockATot | 49.5K | 35.2% | 2 | | Feb 2026 | Snuggle Me | 33.1K | 23.5% | 3 | | Feb 2026 | My Brest Friend | 8.1K | 5.8% | 4 | | Feb 2026 | Cuddle Cove | 320 | 0.23% | 5 | | Feb 2026 | Leachco | 260 | 0.18% | 6 | | Mar 2026 | DockATot | 60.5K | 39.9% | 1 | | Mar 2026 | Boppy | 49.5K | 32.6% | 2 | | Mar 2026 | Snuggle Me | 33.1K | 21.8% | 3 | | Mar 2026 | My Brest Friend | 8.1K | 5.3% | 4 | | Mar 2026 | Leachco | 320 | 0.21% | 5 | | Mar 2026 | Cuddle Cove | 260 | 0.17% | 6 | | Apr 2026 | Boppy | 49.5K | 36.7% | 1 | | Apr 2026 | DockATot | 49.5K | 36.7% | 2 | | Apr 2026 | Snuggle Me | 27.1K | 20.1% | 3 | | Apr 2026 | My Brest Friend | 8.1K | 6% | 4 | | Apr 2026 | Cuddle Cove | 320 | 0.24% | 5 | | Apr 2026 | Leachco | 260 | 0.19% | 6 | | May 2026 | Boppy | 49.5K | 36.7% | 1 | | May 2026 | DockATot | 49.5K | 36.7% | 2 | | May 2026 | Snuggle Me | 27.1K | 20.1% | 3 | | May 2026 | My Brest Friend | 8.1K | 6% | 4 | | May 2026 | Cuddle Cove | 320 | 0.24% | 5 | | May 2026 | Leachco | 260 | 0.19% | 6 | | Jun 2026 | Boppy | 49.5K | 36.8% | 1 | | Jun 2026 | DockATot | 49.5K | 36.8% | 2 | | Jun 2026 | Snuggle Me | 27.1K | 20.1% | 3 | | Jun 2026 | My Brest Friend | 8.1K | 6% | 4 | | Jun 2026 | Cuddle Cove | 170 | 0.13% | 5 | | Jun 2026 | Leachco | 170 | 0.13% | 6 | | Jul 2026 | DockATot | 60.5K | 41% | 1 | | Jul 2026 | Boppy | 49.5K | 33.5% | 2 | | Jul 2026 | Snuggle Me | 27.1K | 18.4% | 3 | | Jul 2026 | My Brest Friend | 9.9K | 6.7% | 4 | | Jul 2026 | Leachco | 320 | 0.22% | 5 | | Jul 2026 | Cuddle Cove | 260 | 0.18% | 6 | | Aug 2026 | Boppy | 60.5K | 36.8% | 1 | | Aug 2026 | DockATot | 60.5K | 36.8% | 2 | | Aug 2026 | Snuggle Me | 33.1K | 20.1% | 3 | | Aug 2026 | My Brest Friend | 9.9K | 6% | 4 | | Aug 2026 | Cuddle Cove | 260 | 0.16% | 5 | | Aug 2026 | Leachco | 260 | 0.16% | 6 | | Sep 2026 | Boppy | — | — | — | | Sep 2026 | Cuddle Cove | — | — | — | | Sep 2026 | DockATot | — | — | — | | Sep 2026 | Leachco | — | — | — | | Sep 2026 | My Brest Friend | — | — | — | | Sep 2026 | Snuggle Me | — | — | — | ## What is being compared - **Boppy**: Measured on the search term “boppy pillow”. - **Cuddle Cove**: Measured on the search term “cuddle cove”. - **DockATot**: Measured on the search term “dock a tot”. - **Leachco**: Measured on the search term “leachco pillow”. - **My Brest Friend**: Measured on the search term “my brest friend”. - **Snuggle Me**: Measured on the search term “snuggle me”. - [Boppy](/demand/global-en/brands/boppy) - [Cuddle Cove](/demand/global-en/brands/cuddle-cove) - [DockATot](/demand/global-en/brands/dockatot) - [Leachco](/demand/global-en/brands/leachco) - [My Brest Friend](/demand/global-en/brands/my-brest-friend) - [Snuggle Me](/demand/global-en/brands/snuggle-me) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nursing pillows worldwide? Boppy and DockATot share the highest estimated Share of Search among nursing pillows worldwide, at 36.8% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Nursing pillows: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nursing-pillows This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nursing-pillows. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.