---
title: "Nursery furniture brands: Which are searched most?"
description: "Compare the nursery furniture brands people buy. Share of Search among Stokke, Leander, Mocka, Touchwood and Boori, the nursery furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nursery-furniture-brands"
publisher: "Brandwave"
---

# Nursery furniture brands: Which are searched most?

Compare the nursery furniture brands people buy. Share of Search among Stokke, Leander, Mocka, Touchwood and Boori, the nursery furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nursery furniture brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stokke, 65.1%

## Which brand is most popular in search among nursery furniture brands worldwide?

- In September 2026, Stokke was the most searched among nursery furniture brands worldwide, with an estimated 429K branded searches and 65.1% estimated Share of Search within this set.
- Leander is in 2nd place, 51.4 percentage points behind at 13.7% Share of Search.
- Across the 12 months ending September 2026, Stokke’s estimated Share of Search among nursery furniture brands worldwide increased from 62.2% to 65.1%.
- Across the 12 months ending September 2026, Leander’s estimated Share of Search among nursery furniture brands worldwide decreased from 14.8% to 13.7%.
- Across the 12 months ending September 2026, Mocka’s estimated Share of Search among nursery furniture brands worldwide decreased from 12.1% to 9.2%.
- Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide increased from 8.1% to 9.2%.
- Across the 12 months ending September 2026, Stokke’s estimated Share of Search among nursery furniture brands worldwide peaked at 66.9% in November 2025 and was lowest at 57.5% in June 2026.
- Across the 12 months ending September 2026, Leander’s estimated Share of Search among nursery furniture brands worldwide peaked at 18.3% in April 2026 and was lowest at 11.9% in November 2025.
- Across the 12 months ending September 2026, Mocka’s estimated Share of Search among nursery furniture brands worldwide peaked at 12.9% in December 2025 and was lowest at 9.1% in March 2026.
- Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide peaked at 10.5% in December 2025 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Boori held steady: its estimated Share of Search among nursery furniture brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stokke vs Leander: compare search popularity](/demand/global-en/compare/leander-vs-stokke): 65.1% against 13.7% Share of Search.
- [Stokke vs Mocka: compare search popularity](/demand/global-en/compare/mocka-vs-stokke): 65.1% against 9.2% Share of Search.
- [Stokke vs Touchwood: compare search popularity](/demand/global-en/compare/stokke-vs-touchwood): 65.1% against 9.2% Share of Search.
- [Stokke vs Boori: compare search popularity](/demand/global-en/compare/boori-vs-stokke): 65.1% against 2.7% Share of Search.
- [Leander vs Mocka: compare search popularity](/demand/global-en/compare/leander-vs-mocka): 13.7% against 9.2% Share of Search.
- [Leander vs Touchwood: compare search popularity](/demand/global-en/compare/leander-vs-touchwood): 13.7% against 9.2% Share of Search.
- [Leander vs Boori: compare search popularity](/demand/global-en/compare/boori-vs-leander): 13.7% against 2.7% Share of Search.
- [Mocka vs Touchwood: compare search popularity](/demand/global-en/compare/mocka-vs-touchwood): 9.2% Share of Search each.
- [Mocka vs Boori: compare search popularity](/demand/global-en/compare/boori-vs-mocka): 9.2% against 2.7% Share of Search.
- [Touchwood vs Boori: compare search popularity](/demand/global-en/compare/boori-vs-touchwood): 9.2% against 2.7% Share of Search.

## How did search popularity change for nursery furniture brands worldwide in September 2026?

- In September 2026, Stokke gained estimated Share of Search among nursery furniture brands worldwide, from 63.8% to 65.1%.
- In September 2026, Mocka lost estimated Share of Search among nursery furniture brands worldwide, from 11% to 9.2%.
- Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stokke | 65.1% | 429K | 0.0% | Stokke |
| 2 | Leander | 13.7% | 90.5K | 0.0% | Leander |
| 3 | Mocka | 9.2% | 60.5K | -18.2% | MOCKA LIMITED |
| 4 | Touchwood | 9.2% | 60.5K | 0.0% | Touchwood |
| 5 | Boori | 2.7% | 18.1K | 0.0% | Boori |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stokke | 381K | 62.2% | 1 |
| Oct 2025 | Leander | 90.5K | 14.8% | 2 |
| Oct 2025 | Mocka | 74K | 12.1% | 3 |
| Oct 2025 | Touchwood | 49.5K | 8.1% | 4 |
| Oct 2025 | Boori | 18.1K | 3% | 5 |
| Nov 2025 | Stokke | 510K | 66.9% | 1 |
| Nov 2025 | Leander | 90.5K | 11.9% | 2 |
| Nov 2025 | Mocka | 90.5K | 11.9% | 3 |
| Nov 2025 | Touchwood | 49.5K | 6.5% | 4 |
| Nov 2025 | Boori | 22.2K | 2.9% | 5 |
| Dec 2025 | Stokke | 348K | 60.6% | 1 |
| Dec 2025 | Leander | 74K | 12.9% | 2 |
| Dec 2025 | Mocka | 74K | 12.9% | 3 |
| Dec 2025 | Touchwood | 60.5K | 10.5% | 4 |
| Dec 2025 | Boori | 18.1K | 3.2% | 5 |
| Jan 2026 | Stokke | 425K | 64.7% | 1 |
| Jan 2026 | Leander | 90.5K | 13.8% | 2 |
| Jan 2026 | Mocka | 74K | 11.3% | 3 |
| Jan 2026 | Touchwood | 49.5K | 7.5% | 4 |
| Jan 2026 | Boori | 18.1K | 2.8% | 5 |
| Feb 2026 | Stokke | 351K | 62% | 1 |
| Feb 2026 | Leander | 90.5K | 16% | 2 |
| Feb 2026 | Mocka | 60.5K | 10.7% | 3 |
| Feb 2026 | Touchwood | 49.5K | 8.7% | 4 |
| Feb 2026 | Boori | 14.8K | 2.6% | 5 |
| Mar 2026 | Stokke | 421K | 63.2% | 1 |
| Mar 2026 | Leander | 110K | 16.5% | 2 |
| Mar 2026 | Mocka | 60.5K | 9.1% | 3 |
| Mar 2026 | Touchwood | 60.5K | 9.1% | 4 |
| Mar 2026 | Boori | 14.8K | 2.2% | 5 |
| Apr 2026 | Stokke | 351K | 58.5% | 1 |
| Apr 2026 | Leander | 110K | 18.3% | 2 |
| Apr 2026 | Mocka | 60.5K | 10.1% | 3 |
| Apr 2026 | Touchwood | 60.5K | 10.1% | 4 |
| Apr 2026 | Boori | 18.1K | 3% | 5 |
| May 2026 | Stokke | 385K | 59.5% | 1 |
| May 2026 | Leander | 110K | 17% | 2 |
| May 2026 | Mocka | 74K | 11.4% | 3 |
| May 2026 | Touchwood | 60.5K | 9.3% | 4 |
| May 2026 | Boori | 18.1K | 2.8% | 5 |
| Jun 2026 | Stokke | 355K | 57.5% | 1 |
| Jun 2026 | Leander | 110K | 17.8% | 2 |
| Jun 2026 | Mocka | 74K | 12% | 3 |
| Jun 2026 | Touchwood | 60.5K | 9.8% | 4 |
| Jun 2026 | Boori | 18.1K | 2.9% | 5 |
| Jul 2026 | Stokke | 399K | 62.4% | 1 |
| Jul 2026 | Leander | 90.5K | 14.2% | 2 |
| Jul 2026 | Mocka | 74K | 11.6% | 3 |
| Jul 2026 | Touchwood | 60.5K | 9.5% | 4 |
| Jul 2026 | Boori | 14.8K | 2.3% | 5 |
| Aug 2026 | Stokke | 429K | 63.8% | 1 |
| Aug 2026 | Leander | 90.5K | 13.5% | 2 |
| Aug 2026 | Mocka | 74K | 11% | 3 |
| Aug 2026 | Touchwood | 60.5K | 9% | 4 |
| Aug 2026 | Boori | 18.1K | 2.7% | 5 |
| Sep 2026 | Stokke | 429K | 65.1% | 1 |
| Sep 2026 | Leander | 90.5K | 13.7% | 2 |
| Sep 2026 | Mocka | 60.5K | 9.2% | 3 |
| Sep 2026 | Touchwood | 60.5K | 9.2% | 4 |
| Sep 2026 | Boori | 18.1K | 2.7% | 5 |

## What is being compared

- **Boori**: Measured on the search term “boori”.
- **Leander**: Measured on the search term “leander”.
- **Mocka**: Measured on the search term “mocka”.
- **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke high chair” and “stokke trapp”, summed into one figure.
- **Touchwood**: Measured on the search term “touchwood”.

- [Boori](/demand/global-en/brands/boori)
- [Leander](/demand/global-en/brands/leander)
- [Mocka](/demand/global-en/brands/mocka)
- [Stokke](/demand/global-en/brands/stokke)
- [Touchwood](/demand/global-en/brands/touchwood)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nursery furniture brands worldwide?

In September 2026, Stokke was the most searched among nursery furniture brands worldwide, with an estimated 429K branded searches and 65.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Nursery furniture brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nursery-furniture-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nursery-furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.