---
title: "NPS feedback platforms: Which brands are most popular in search?"
description: "Compare tools for collecting customer feedback and tracking Net Promoter Score. Share of Search among AskNicely, Survicate, Retently, Zonka Feedback and Refiner, the NPS feedback platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nps-feedback-platforms"
publisher: "Brandwave"
---

# NPS feedback platforms: Which brands are most popular in search?

Compare tools for collecting customer feedback and tracking Net Promoter Score. Share of Search among AskNicely, Survicate, Retently, Zonka Feedback and Refiner, the NPS feedback platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: NPS feedback platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: AskNicely, 42.9%

## Which brand is most popular in search among NPS feedback platforms worldwide?

- In August 2026, AskNicely was the most searched among NPS feedback platforms worldwide, with an estimated 4.4K branded searches and 42.9% estimated Share of Search within this set.
- Survicate is in 2nd place, 7.5 percentage points behind at 35.4% Share of Search.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among NPS feedback platforms worldwide increased from 31.8% to 42.9%.
- Across the 11 months ending August 2026, Survicate’s estimated Share of Search among NPS feedback platforms worldwide decreased from 47.8% to 35.4%.
- Across the 11 months ending August 2026, Retently’s estimated Share of Search among NPS feedback platforms worldwide increased from 11.7% to 15.9%.
- Across the 11 months ending August 2026, Zonka Feedback’s estimated Share of Search among NPS feedback platforms worldwide decreased from 8.8% to 5.7%.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among NPS feedback platforms worldwide peaked at 45% in May 2026 and was lowest at 31.4% in February 2026.
- Across the 11 months ending August 2026, Survicate’s estimated Share of Search among NPS feedback platforms worldwide peaked at 48.3% in March 2026 and was lowest at 31.1% in July 2026.
- Across the 11 months ending August 2026, Retently’s estimated Share of Search among NPS feedback platforms worldwide peaked at 25% in July 2026 and was lowest at 10.2% in November 2025.
- Across the 11 months ending August 2026, Zonka Feedback’s estimated Share of Search among NPS feedback platforms worldwide peaked at 10.6% in December 2025 and was lowest at 5.7% in August 2026.
- Across the 11 months ending August 2026, AskNicely rose from 2nd to 1st among NPS feedback platforms worldwide.
- Across the 11 months ending August 2026, Survicate fell from 1st to 2nd among NPS feedback platforms worldwide.
- Across the 11 months ending August 2026, Refiner held steady: its estimated Share of Search among NPS feedback platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AskNicely vs Survicate: compare search popularity](/demand/global-en/compare/asknicely-vs-survicate): 42.9% against 35.4% Share of Search.
- [AskNicely vs Retently: compare search popularity](/demand/global-en/compare/asknicely-vs-retently): 42.9% against 15.9% Share of Search.
- [AskNicely vs Zonka Feedback: compare search popularity](/demand/global-en/compare/asknicely-vs-zonka-feedback): 42.9% against 5.7% Share of Search.
- [Survicate vs Retently: compare search popularity](/demand/global-en/compare/retently-vs-survicate): 35.4% against 15.9% Share of Search.
- [Survicate vs Zonka Feedback: compare search popularity](/demand/global-en/compare/survicate-vs-zonka-feedback): 35.4% against 5.7% Share of Search.
- [Retently vs Zonka Feedback: compare search popularity](/demand/global-en/compare/retently-vs-zonka-feedback): 15.9% against 5.7% Share of Search.

## How did search popularity change for NPS feedback platforms worldwide in August 2026?

- In August 2026, AskNicely gained estimated Share of Search among NPS feedback platforms worldwide, from 37.5% to 42.9%.
- In August 2026, Survicate gained estimated Share of Search among NPS feedback platforms worldwide, from 31.1% to 35.4%.
- In August 2026, Retently lost estimated Share of Search among NPS feedback platforms worldwide, from 25% to 15.9%.
- Zonka Feedback’s estimated Share of Search among NPS feedback platforms worldwide has lost ground for 3 months in a row, from 7.3% to 5.7% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AskNicely | 42.9% | 4.4K | 0.0% | AskNicely |
| 2 | Survicate | 35.4% | 3.6K | -0.5% | Survicate |
| 3 | Retently | 15.9% | 1.6K | -44.2% | Retently |
| 4 | Zonka Feedback | 5.7% | 590 | -18.1% | Zonka Feedback |
| 5 | Refiner | 0.1% | 10 | -50.0% | Refiner |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Survicate | 5.5K | 47.8% | 1 |
| Oct 2025 | AskNicely | 3.6K | 31.8% | 2 |
| Oct 2025 | Retently | 1.3K | 11.7% | 3 |
| Oct 2025 | Zonka Feedback | 1K | 8.8% | 4 |
| Oct 2025 | Refiner | 0 | 0% | 5 |
| Nov 2025 | Survicate | 4.5K | 44.7% | 1 |
| Nov 2025 | AskNicely | 3.6K | 36.3% | 2 |
| Nov 2025 | Retently | 1K | 10.2% | 3 |
| Nov 2025 | Zonka Feedback | 880 | 8.8% | 4 |
| Nov 2025 | Refiner | 0 | 0% | 5 |
| Dec 2025 | Survicate | 3.6K | 43.8% | 1 |
| Dec 2025 | AskNicely | 2.9K | 35% | 2 |
| Dec 2025 | Retently | 890 | 10.7% | 3 |
| Dec 2025 | Zonka Feedback | 880 | 10.6% | 4 |
| Dec 2025 | Refiner | 0 | 0% | 5 |
| Jan 2026 | Survicate | 4.5K | 42.7% | 1 |
| Jan 2026 | AskNicely | 3.6K | 34.7% | 2 |
| Jan 2026 | Retently | 1.3K | 12.8% | 3 |
| Jan 2026 | Zonka Feedback | 1K | 9.6% | 4 |
| Jan 2026 | Refiner | 20 | 0.19% | 5 |
| Feb 2026 | Survicate | 4.5K | 48.1% | 1 |
| Feb 2026 | AskNicely | 2.9K | 31.4% | 2 |
| Feb 2026 | Retently | 1K | 11% | 3 |
| Feb 2026 | Zonka Feedback | 880 | 9.5% | 4 |
| Feb 2026 | Refiner | 10 | 0.11% | 5 |
| Mar 2026 | Survicate | 5.5K | 48.3% | 1 |
| Mar 2026 | AskNicely | 3.6K | 31.9% | 2 |
| Mar 2026 | Retently | 1.3K | 11.8% | 3 |
| Mar 2026 | Zonka Feedback | 880 | 7.8% | 4 |
| Mar 2026 | Refiner | 20 | 0.18% | 5 |
| Apr 2026 | Survicate | 4.5K | 43.3% | 1 |
| Apr 2026 | AskNicely | 3.6K | 35.2% | 2 |
| Apr 2026 | Retently | 1.3K | 12.8% | 3 |
| Apr 2026 | Zonka Feedback | 880 | 8.6% | 4 |
| Apr 2026 | Refiner | 10 | 0.1% | 5 |
| May 2026 | AskNicely | 4.4K | 45% | 1 |
| May 2026 | Survicate | 3.6K | 37.1% | 2 |
| May 2026 | Retently | 1K | 10.5% | 3 |
| May 2026 | Zonka Feedback | 720 | 7.3% | 4 |
| May 2026 | Refiner | 10 | 0.1% | 5 |
| Jun 2026 | Survicate | 4.4K | 40.7% | 1 |
| Jun 2026 | AskNicely | 4.4K | 40.4% | 2 |
| Jun 2026 | Retently | 1.3K | 12.2% | 3 |
| Jun 2026 | Zonka Feedback | 720 | 6.6% | 4 |
| Jun 2026 | Refiner | 20 | 0.18% | 5 |
| Jul 2026 | AskNicely | 4.4K | 37.5% | 1 |
| Jul 2026 | Survicate | 3.7K | 31.1% | 2 |
| Jul 2026 | Retently | 2.9K | 25% | 3 |
| Jul 2026 | Zonka Feedback | 720 | 6.1% | 4 |
| Jul 2026 | Refiner | 20 | 0.17% | 5 |
| Aug 2026 | AskNicely | 4.4K | 42.9% | 1 |
| Aug 2026 | Survicate | 3.6K | 35.4% | 2 |
| Aug 2026 | Retently | 1.6K | 15.9% | 3 |
| Aug 2026 | Zonka Feedback | 590 | 5.7% | 4 |
| Aug 2026 | Refiner | 10 | 0.1% | 5 |
| Sep 2026 | AskNicely | — | — | — |
| Sep 2026 | Refiner | — | — | — |
| Sep 2026 | Retently | — | — | — |
| Sep 2026 | Survicate | — | — | — |
| Sep 2026 | Zonka Feedback | — | — | — |

## What is being compared

- **AskNicely**: Measured on the search terms “asknicely” and “asknicely nps”, summed into one figure.
- **Refiner**: Measured on the search term “refiner nps”.
- **Retently**: Measured on the search terms “retently” and “retently nps”, summed into one figure.
- **Survicate**: Measured on the search terms “survicate”, “survicate survey” and “survicate.com”, summed into one figure.
- **Zonka Feedback**: Measured on the search term “zonka feedback”.

- [AskNicely](/demand/global-en/brands/asknicely)
- [Refiner](/demand/global-en/brands/refiner)
- [Retently](/demand/global-en/brands/retently)
- [Survicate](/demand/global-en/brands/survicate)
- [Zonka Feedback](/demand/global-en/brands/zonka-feedback)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among NPS feedback platforms worldwide?

In August 2026, AskNicely was the most searched among NPS feedback platforms worldwide, with an estimated 4.4K branded searches and 42.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "NPS feedback platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nps-feedback-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nps-feedback-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.