--- title: "Notebooks: Which brands are most popular in search?" description: "Compare the notebooks people search for. Share of Search among Moleskine, Leuchtturm1917, Field Notes, Rhodia, Oxford and Clairefontaine, the notebooks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/notebooks" publisher: "Brandwave" --- # Notebooks: Which brands are most popular in search? Compare the notebooks people search for. Share of Search among Moleskine, Leuchtturm1917, Field Notes, Rhodia, Oxford and Clairefontaine, the notebooks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Notebooks - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Moleskine, 49.4% ## Which brand is most popular in search among notebooks worldwide? - In August 2026, Moleskine was the most searched among notebooks worldwide, with an estimated 201K branded searches and 49.4% estimated Share of Search within this set. - Leuchtturm1917 is in 2nd place, 22.3 percentage points behind at 27% Share of Search. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide decreased from 52.6% to 49.4%. - Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide increased from 23.7% to 27%. - Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide decreased from 15.8% to 14.9%. - Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide increased from 1.2% to 2%. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide peaked at 55.1% in November 2025 and was lowest at 48.3% in February 2026. - Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide peaked at 32.8% in January 2026 and was lowest at 22.4% in March 2026. - Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide peaked at 18.4% in March 2026 and was lowest at 10.9% in December 2025. - Across the 11 months ending August 2026, Rhodia’s estimated Share of Search among notebooks worldwide peaked at 6.7% in March 2026 and was lowest at 4% in December 2025. - Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide peaked at 2% in August 2026 and was lowest at 0.52% in December 2025. - Across the 11 months ending August 2026, Rhodia and Clairefontaine held steady: their estimated Share of Search among notebooks worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Moleskine vs Leuchtturm1917: compare search popularity](/demand/global-en/compare/leuchtturm1917-vs-moleskine): 49.4% against 27% Share of Search. - [Moleskine vs Field Notes: compare search popularity](/demand/global-en/compare/field-notes-vs-moleskine): 49.4% against 14.9% Share of Search. - [Moleskine vs Rhodia: compare search popularity](/demand/global-en/compare/moleskine-vs-rhodia): 49.4% against 5.5% Share of Search. - [Leuchtturm1917 vs Field Notes: compare search popularity](/demand/global-en/compare/field-notes-vs-leuchtturm1917): 27% against 14.9% Share of Search. - [Leuchtturm1917 vs Rhodia: compare search popularity](/demand/global-en/compare/leuchtturm1917-vs-rhodia): 27% against 5.5% Share of Search. - [Field Notes vs Rhodia: compare search popularity](/demand/global-en/compare/field-notes-vs-rhodia): 14.9% against 5.5% Share of Search. ## How did search popularity change for notebooks worldwide in August 2026? - Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.92% to 2% in August 2026. - Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Moleskine | 49.4% | 201K | +21.8% | Moleskine | | 2 | Leuchtturm1917 | 27% | 110K | +21.5% | Leuchtturm1917 | | 3 | Field Notes | 14.9% | 60.5K | +22.2% | Field Notes | | 4 | Rhodia | 5.5% | 22.2K | +22.7% | Rhodia | | 5 | Oxford | 2% | 8.1K | +22.7% | Oxford | | 6 | Clairefontaine | 1.3% | 5.4K | +22.7% | Clairefontaine | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moleskine | 201K | 52.6% | 1 | | Oct 2025 | Leuchtturm1917 | 90.5K | 23.7% | 2 | | Oct 2025 | Field Notes | 60.5K | 15.8% | 3 | | Oct 2025 | Rhodia | 22.2K | 5.8% | 4 | | Oct 2025 | Oxford | 4.4K | 1.2% | 5 | | Oct 2025 | Clairefontaine | 3.6K | 0.94% | 6 | | Nov 2025 | Moleskine | 246K | 55.1% | 1 | | Nov 2025 | Leuchtturm1917 | 110K | 24.6% | 2 | | Nov 2025 | Field Notes | 60.5K | 13.5% | 3 | | Nov 2025 | Rhodia | 22.2K | 5% | 4 | | Nov 2025 | Clairefontaine | 4.4K | 0.99% | 5 | | Nov 2025 | Oxford | 3.6K | 0.81% | 6 | | Dec 2025 | Moleskine | 301K | 54.1% | 1 | | Dec 2025 | Leuchtturm1917 | 165K | 29.7% | 2 | | Dec 2025 | Field Notes | 60.5K | 10.9% | 3 | | Dec 2025 | Rhodia | 22.2K | 4% | 4 | | Dec 2025 | Clairefontaine | 4.4K | 0.79% | 5 | | Dec 2025 | Oxford | 2.9K | 0.52% | 6 | | Jan 2026 | Moleskine | 246K | 48.9% | 1 | | Jan 2026 | Leuchtturm1917 | 165K | 32.8% | 2 | | Jan 2026 | Field Notes | 60.5K | 12% | 3 | | Jan 2026 | Rhodia | 22.2K | 4.4% | 4 | | Jan 2026 | Clairefontaine | 5.4K | 1.1% | 5 | | Jan 2026 | Oxford | 4.4K | 0.87% | 6 | | Feb 2026 | Moleskine | 165K | 48.3% | 1 | | Feb 2026 | Leuchtturm1917 | 90.5K | 26.5% | 2 | | Feb 2026 | Field Notes | 60.5K | 17.7% | 3 | | Feb 2026 | Rhodia | 18.1K | 5.3% | 4 | | Feb 2026 | Clairefontaine | 3.6K | 1.1% | 5 | | Feb 2026 | Oxford | 3.6K | 1.1% | 6 | | Mar 2026 | Moleskine | 165K | 50% | 1 | | Mar 2026 | Leuchtturm1917 | 74K | 22.4% | 2 | | Mar 2026 | Field Notes | 60.5K | 18.4% | 3 | | Mar 2026 | Rhodia | 22.2K | 6.7% | 4 | | Mar 2026 | Clairefontaine | 4.4K | 1.3% | 5 | | Mar 2026 | Oxford | 3.6K | 1.1% | 6 | | Apr 2026 | Moleskine | 165K | 52.6% | 1 | | Apr 2026 | Leuchtturm1917 | 74K | 23.6% | 2 | | Apr 2026 | Field Notes | 49.5K | 15.8% | 3 | | Apr 2026 | Rhodia | 18.1K | 5.8% | 4 | | Apr 2026 | Clairefontaine | 4.4K | 1.4% | 5 | | Apr 2026 | Oxford | 2.9K | 0.92% | 6 | | May 2026 | Moleskine | 165K | 52.6% | 1 | | May 2026 | Leuchtturm1917 | 74K | 23.6% | 2 | | May 2026 | Field Notes | 49.5K | 15.8% | 3 | | May 2026 | Rhodia | 18.1K | 5.8% | 4 | | May 2026 | Clairefontaine | 4.4K | 1.4% | 5 | | May 2026 | Oxford | 2.9K | 0.92% | 6 | | Jun 2026 | Moleskine | 165K | 52.7% | 1 | | Jun 2026 | Leuchtturm1917 | 74K | 23.6% | 2 | | Jun 2026 | Field Notes | 49.5K | 15.8% | 3 | | Jun 2026 | Rhodia | 18.1K | 5.8% | 4 | | Jun 2026 | Clairefontaine | 3.6K | 1.1% | 5 | | Jun 2026 | Oxford | 2.9K | 0.93% | 6 | | Jul 2026 | Moleskine | 165K | 49.4% | 1 | | Jul 2026 | Leuchtturm1917 | 90.5K | 27.1% | 2 | | Jul 2026 | Field Notes | 49.5K | 14.8% | 3 | | Jul 2026 | Rhodia | 18.1K | 5.4% | 4 | | Jul 2026 | Oxford | 6.6K | 2% | 5 | | Jul 2026 | Clairefontaine | 4.4K | 1.3% | 6 | | Aug 2026 | Moleskine | 201K | 49.4% | 1 | | Aug 2026 | Leuchtturm1917 | 110K | 27% | 2 | | Aug 2026 | Field Notes | 60.5K | 14.9% | 3 | | Aug 2026 | Rhodia | 22.2K | 5.5% | 4 | | Aug 2026 | Oxford | 8.1K | 2% | 5 | | Aug 2026 | Clairefontaine | 5.4K | 1.3% | 6 | | Sep 2026 | Clairefontaine | — | — | — | | Sep 2026 | Field Notes | — | — | — | | Sep 2026 | Leuchtturm1917 | — | — | — | | Sep 2026 | Moleskine | — | — | — | | Sep 2026 | Oxford | — | — | — | | Sep 2026 | Rhodia | — | — | — | ## What is being compared - **Clairefontaine**: Measured on the search term “clairefontaine notebooks”. - **Field Notes**: Measured on the search term “field notes”. - **Leuchtturm1917**: Measured on the search term “leuchtturm1917”. - **Moleskine**: Measured on the search term “moleskine”. - **Oxford**: Measured on the search term “oxford notebooks”. - **Rhodia**: Measured on the search term “rhodia”. - [Clairefontaine](/demand/global-en/brands/clairefontaine) - [Field Notes](/demand/global-en/brands/field-notes) - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917) - [Moleskine](/demand/global-en/brands/moleskine) - [Oxford](/demand/global-en/brands/oxford) - [Rhodia](/demand/global-en/brands/rhodia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among notebooks worldwide? In August 2026, Moleskine was the most searched among notebooks worldwide, with an estimated 201K branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Notebooks: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/notebooks This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/notebooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.