--- title: "Notebook platforms: Which brands are most popular in search?" description: "Compare the platforms used for data notebooks. Share of Search among Jupyter, Observable, Deepnote and Hex, the notebook platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/notebook-platforms" publisher: "Brandwave" --- # Notebook platforms: Which brands are most popular in search? Compare the platforms used for data notebooks. Share of Search among Jupyter, Observable, Deepnote and Hex, the notebook platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Notebook platforms - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Jupyter, 59.4% ## Which brand is most popular in search among notebook platforms worldwide? - In August 2026, Jupyter was the most searched among notebook platforms worldwide, with an estimated 90.5K branded searches and 59.4% estimated Share of Search within this set. - Observable is in 2nd place, 26.9 percentage points behind at 32.5% Share of Search. - Across the 11 months ending August 2026, Jupyter’s estimated Share of Search among notebook platforms worldwide decreased from 69.2% to 59.4%. - Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide increased from 20.8% to 32.5%. - Across the 11 months ending August 2026, Deepnote’s estimated Share of Search among notebook platforms worldwide decreased from 9.3% to 6.5%. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide increased from 0.67% to 1.6%. - Across the 11 months ending August 2026, Jupyter’s estimated Share of Search among notebook platforms worldwide peaked at 69.2% in October 2025 and was lowest at 59% in June 2026. - Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide peaked at 32.8% in January 2026 and was lowest at 20.4% in November 2025. - Across the 11 months ending August 2026, Deepnote’s estimated Share of Search among notebook platforms worldwide peaked at 11.2% in November 2025 and was lowest at 6.1% in February 2026. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide peaked at 1.6% in August 2026 and was lowest at 0.54% in November 2025. ## Compare search popularity between leading brands - [Jupyter vs Observable: compare search popularity](/demand/global-en/compare/jupyter-vs-observable): 59.4% against 32.5% Share of Search. - [Jupyter vs Deepnote: compare search popularity](/demand/global-en/compare/deepnote-vs-jupyter): 59.4% against 6.5% Share of Search. - [Observable vs Deepnote: compare search popularity](/demand/global-en/compare/deepnote-vs-observable): 32.5% against 6.5% Share of Search. ## How did search popularity change for notebook platforms worldwide in August 2026? - In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%. - In August 2026, Jupyter lost estimated Share of Search among notebook platforms worldwide, from 63.5% to 59.4%. - Estimated monthly branded searches for Hex worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026. - Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jupyter | 59.4% | 90.5K | 0.0% | Jupyter | | 2 | Observable | 32.5% | 49.5K | +22.2% | Observable | | 3 | Deepnote | 6.5% | 9.9K | 0.0% | Deepnote | | 4 | Hex | 1.6% | 2.4K | +50.0% | Hex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jupyter | 165K | 69.2% | 1 | | Oct 2025 | Observable | 49.5K | 20.8% | 2 | | Oct 2025 | Deepnote | 22.2K | 9.3% | 3 | | Oct 2025 | Hex | 1.6K | 0.67% | 4 | | Nov 2025 | Jupyter | 165K | 67.9% | 1 | | Nov 2025 | Observable | 49.5K | 20.4% | 2 | | Nov 2025 | Deepnote | 27.1K | 11.2% | 3 | | Nov 2025 | Hex | 1.3K | 0.54% | 4 | | Dec 2025 | Jupyter | 110K | 66.1% | 1 | | Dec 2025 | Observable | 40.5K | 24.4% | 2 | | Dec 2025 | Deepnote | 14.8K | 8.9% | 3 | | Dec 2025 | Hex | 1K | 0.6% | 4 | | Jan 2026 | Jupyter | 135K | 59.9% | 1 | | Jan 2026 | Observable | 74K | 32.8% | 2 | | Jan 2026 | Deepnote | 14.8K | 6.6% | 3 | | Jan 2026 | Hex | 1.6K | 0.71% | 4 | | Feb 2026 | Jupyter | 135K | 68.2% | 1 | | Feb 2026 | Observable | 49.5K | 25% | 2 | | Feb 2026 | Deepnote | 12.1K | 6.1% | 3 | | Feb 2026 | Hex | 1.3K | 0.66% | 4 | | Mar 2026 | Jupyter | 135K | 67.2% | 1 | | Mar 2026 | Observable | 49.5K | 24.6% | 2 | | Mar 2026 | Deepnote | 14.8K | 7.4% | 3 | | Mar 2026 | Hex | 1.6K | 0.8% | 4 | | Apr 2026 | Jupyter | 135K | 67.3% | 1 | | Apr 2026 | Observable | 49.5K | 24.7% | 2 | | Apr 2026 | Deepnote | 14.8K | 7.4% | 3 | | Apr 2026 | Hex | 1.3K | 0.65% | 4 | | May 2026 | Jupyter | 110K | 63.5% | 1 | | May 2026 | Observable | 49.5K | 28.6% | 2 | | May 2026 | Deepnote | 12.1K | 7% | 3 | | May 2026 | Hex | 1.6K | 0.92% | 4 | | Jun 2026 | Jupyter | 90.5K | 59% | 1 | | Jun 2026 | Observable | 49.5K | 32.3% | 2 | | Jun 2026 | Deepnote | 12.1K | 7.9% | 3 | | Jun 2026 | Hex | 1.3K | 0.85% | 4 | | Jul 2026 | Jupyter | 90.5K | 63.5% | 1 | | Jul 2026 | Observable | 40.5K | 28.4% | 2 | | Jul 2026 | Deepnote | 9.9K | 6.9% | 3 | | Jul 2026 | Hex | 1.6K | 1.1% | 4 | | Aug 2026 | Jupyter | 90.5K | 59.4% | 1 | | Aug 2026 | Observable | 49.5K | 32.5% | 2 | | Aug 2026 | Deepnote | 9.9K | 6.5% | 3 | | Aug 2026 | Hex | 2.4K | 1.6% | 4 | | Sep 2026 | Deepnote | — | — | — | | Sep 2026 | Hex | — | — | — | | Sep 2026 | Jupyter | — | — | — | | Sep 2026 | Observable | — | — | — | ## What is being compared - **Deepnote**: Measured on the search term “deepnote”. - **Hex**: Measured on the search term “hex data”. - **Jupyter**: Measured on the search term “jupyter”. - **Observable**: Measured on the search term “observable”. - [Deepnote](/demand/global-en/brands/deepnote) - [Hex](/demand/global-en/brands/hex) - [Jupyter](/demand/global-en/brands/jupyter) - [Observable](/demand/global-en/brands/observable) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among notebook platforms worldwide? In August 2026, Jupyter was the most searched among notebook platforms worldwide, with an estimated 90.5K branded searches and 59.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Notebook platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/notebook-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/notebook-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.