---
title: "Leuchtturm1917 vs Moleskine: Which is searched more?"
description: "Which is more popular in search, Leuchtturm1917 or Moleskine? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/notebook-brands/compare/leuchtturm1917-vs-moleskine"
publisher: "Brandwave"
---

# Leuchtturm1917 vs Moleskine: Which is searched more?

Which is more popular in search, Leuchtturm1917 or Moleskine? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leuchtturm1917 and Moleskine
- **Competitive set**: Notebook brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Leuchtturm1917 Share of Search**: 28.8%
- **Moleskine Share of Search**: 64.1%

## Which is more popular in search, Leuchtturm1917 or Moleskine?

- In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands worldwide. Moleskine was estimated to have 201K branded searches compared to Leuchtturm1917’s 90.5K, and held a 64.1% Share of Search versus Leuchtturm1917’s 28.8%.
- Moleskine was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s estimated Share of Search among notebook brands worldwide held steady at 28.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among notebook brands worldwide held steady at 64.1%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for notebook brands worldwide in September 2026?

- In September 2026, Moleskine gained estimated Share of Search among notebook brands worldwide, from 60.3% to 64.1%.
- In September 2026, Leuchtturm1917 lost estimated Share of Search among notebook brands worldwide, from 33% to 28.8%.

## Month by month

| Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 28.8% | 2 | 201K | 64.1% | 1 |
| Nov 2025 | 110K | 29.1% | 2 | 246K | 65% | 1 |
| Dec 2025 | 165K | 33.8% | 2 | 301K | 61.7% | 1 |
| Jan 2026 | 165K | 38.1% | 2 | 246K | 56.8% | 1 |
| Feb 2026 | 90.5K | 33.1% | 2 | 165K | 60.3% | 1 |
| Mar 2026 | 74K | 28.3% | 2 | 165K | 63.2% | 1 |
| Apr 2026 | 74K | 28.8% | 2 | 165K | 64.2% | 1 |
| May 2026 | 74K | 28.8% | 2 | 165K | 64.2% | 1 |
| Jun 2026 | 74K | 28.8% | 2 | 165K | 64.2% | 1 |
| Jul 2026 | 90.5K | 33.1% | 2 | 165K | 60.3% | 1 |
| Aug 2026 | 110K | 33% | 2 | 201K | 60.3% | 1 |
| Sep 2026 | 90.5K | 28.8% | 2 | 201K | 64.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leuchtturm1917**: Measured on the search term “leuchtturm1917”.
- **Moleskine**: Measured on the search term “moleskine”.

- [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917)
- [Moleskine profile](/demand/global-en/brands/moleskine)
- [All notebook brands worldwide](/demand/global-en/categories/notebook-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Leuchtturm1917 or Moleskine?

In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands worldwide. Moleskine was estimated to have 201K branded searches compared to Leuchtturm1917’s 90.5K, and held a 64.1% Share of Search versus Leuchtturm1917’s 28.8%.

## Cite this page

Brandwave. "Leuchtturm1917 vs Moleskine: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/notebook-brands/compare/leuchtturm1917-vs-moleskine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/notebook-brands/compare/leuchtturm1917-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.